Marknadsföring

Chapter 1: Introduction Explanation of the importance of Facebook Ads and AutomationBrief overview of the book's contentChapter 2: Understanding Facebook Ads Basics of Facebook AdsTypes of Facebook AdsSetting up a Facebook Ads AccountTargeting and Ad PlacementChapter 3: Creating Effective Facebook Ads Creating Ad Copy and VisualsCreating Landing PagesA/B Testing and OptimizationStrategies for Increasing Click-Through-Rates (CTR) and Conversion RatesChapter 4: Facebook Ads Automation Importance of Facebook Ads AutomationSetting up Automated AdsStrategies for Optimizing Automated AdsOverview of Facebook Ads Manager and Automated RulesChapter 5: Measuring and Analyzing Facebook Ads Performance Metrics to track for Facebook AdsInterpreting Facebook Ads AnalyticsCreating Custom ReportsChapter 6: Advanced Facebook Ads Strategies Remarketing and RetargetingLookalike AudiencesCampaign Budget OptimizationScaling and Expanding Facebook Ad CampaignsChapter 7: Facebook Ads Case Studies Examples of successful Facebook Ad campaignsAnalysis of the strategies used in each campaignChapter 8: Facebook Ads Troubleshooting Common Facebook Ads issues and how to troubleshoot themChapter 9: Conclusion

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter.Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter.With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

"Two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution-and explain how focusing on brand benefits can transform organizations and help them win in the marketplace"--

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.In SEAMLESS: Successful B2B Marketing, Selling, and Account Management, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling and marketing.This unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and "Dos and Don'ts" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.Concise yet comprehensive, SEAMLESS delivers immediate benefit to aspiring and practicing managers.

Digital out-of-home media today has become a rapidly advancing, increasingly profitable medium. We believe this media and advertising channel will continue to benefit from quickly progressing professional audio visual technology. These advances combined with public acceptance of digital communication and the populations yearning to engage in activities outside of their homes will fuel progress and profitability for the foreseeable future.

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

"Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.Take a deep dive into the future with this book as your trusty companion. ""How to Research Trends"" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.Interviews with professionals that provide insights on how to implement trends.Various activities and tools to be used individually or in a team.A dedicated chapter on how to set up your own trend practice within your organisation."

This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. ¿Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.

Dieses Buch zeigt, welche Anforderungen an soziale Nachhaltigkeit Arbeitnehmer haben, welchen Einfluss sie auf die Arbeitgeberattraktivität nehmen und wie Unternehmen diese Anforderungen erfüllen sowie für das Employer Branding nutzen können, um sich als attraktiver Arbeitsgeber zu positionieren. Denn Nachhaltigkeit weist eine zunehmend hohe Relevanz innerhalb der Gesellschaft auf, wodurch Arbeitnehmer neue Anforderungen an ihre Arbeitgeber definieren. Ein durch den Fachkräftemangel verknapptes Angebot an Personal veranlasst Unternehmen dazu, die Bedürfnisse der Mitarbeiter noch besser kennenzulernen und auf diese einzugehen.

"A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you're an email pro or just starting out."- Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it's very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you just let them go?Email marketing is one of the highest leverage activities in a SaaS business. It can help:increase onboarding and trial conversions;reduce churn; andgrow monthly recurring revenue (MRR).By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That's the beauty of automation. It's also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in:product onboarding completion;engagement;sales; andupgrades to annual subscriptions.We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than:Investing in more ads;Building new features hoping they'll drive engagement;Redesigning at the cost of trial and error.You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line.The SaaS Email Marketing Playbookincludes everything I would have loved to know about emailbeforeI got started at LANDR:how and when to create new emails or In-App messages to influence your users' behaviors and purchase decisions;how to double, triple, or quadruple the performance of every single email you send;how to stand out in an increasingly more crowded inbox; andhow to create processes and structure to systematically grow the performance of an email marketing program.The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others.You don't need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email.The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program.- -The SaaS Email Marketing Playbookwas written for businesses with clear signs of Product-Market Fit, that are:selling to consumers or businesses;charging monthly or yearly subscription fees;generating more than $2k MRR; andadding at least 200 email signups per week.

Quelle que soit la qualité de votre produit, il est fort probable que 40 à 60 % des personnes qui l'utilisent pour la première fois n'y reviennent jamais. Vous risquez donc de perdre jusqu'à 60 % de vos inscriptions acquises à la dure. Est-ce que vous les laissez simplement abandonner votre produit ?Le courriel est une des activités qui a le plus grand potentiel d'impact dans une compagnie SaaS.Il peut aider à :augmenter les conversions et le taux de complétion de l'onboardingréduire le taux de désabonnementaugmenter les revenus mensuels récurrents (MRR)En introduisant une campagne aujourd'hui, vous pourriez augmenter considérablement vos conversions et bénéficier de cette augmentation de manière prévisible et répétée, semaine après semaine. C'est la beauté de l'automatisation. C'est également de cette manière que nous avons créé chez LANDR un programme d'upsell qui générait jusqu'à 42 % des achats d'abonnements hebdomadaires. Lorsque je me suis joint à LANDR, nous n'envoyions que 3 courriels automatisés. En nous concentrant sur l'envoi du bon courriel au bon utilisateur au bon moment, les performances ont grimpé en flèche, avec une augmentation de :la complétion de l'onboarding du produitl'engagement des utilisateursles ventesl'achat d'abonnements annuelsNous avons fait beaucoup d'erreurs en cours de route (notamment l'envoi de 85 000 courriels aux mauvais utilisateurs...). Il aura fallu beaucoup d'essais et d'erreurs, de longues heures au bureau et de nombreuses recherches exhaustives sur l'internet, mais les résultats étaient évidents... Le courriel était plus efficace pour générer des revenus que :Investir dans l'achat de nouvelles publicitésCréer de nouvelles fonctionnalités en espérant qu'elles suscitent l'engagement des utilisateursRepenser et re-concevoir le produit à coûts d'essais et erreursVous pouvez apprendre l'email marketing SaaS à la dure comme nous, ou vous pouvez passer en tête de liste. Le Guide de l'Email Marketing SaaS contient tout ce que j'aurais aimé savoir sur le courriel avant de débuter chez LANDR :comment (et quand) créer de nouveaux courriels ou des messages In-App afin d'influencer les comportements et les décisions d'achat des utilisateurscomment doubler, tripler ou quadrupler les performances de chaque courriel que vous envoyezcomment se démarquer dans des boîtes de réception de plus en plus encombréescomment créer des processus et une structure qui vous permettent d'améliorer systématiquement les performances de votre programme de marketing par courrielLe livre comprend également sept analyses immersives afin de vous aider à définir vos séquences d'onboarding, d'upsell, de rétention, de recommandation et de réactivation. Vous n'avez pas à être un maître de la rédaction (ou d'en avoir un(e) dans votre équipe) pour envoyer des courriels efficaces.Le Guide de l'Email Marketing SaaS contient tout ce dont vous avez besoin pour planifier, élaborer et optimiser votre programme de marketing par courriel.

Do you STRUGGLE with meeting new people and knowing how to effectively network while maintaining AUTHENTICITY and overcoming roadblocks to successfully build PROFITABLE lasting relationships with others?Are you always wondering why OTHER PEOPLE seem to get all the breaks and favors while YOU WORK HARD and never seem to get a break?Well this is the book for you!Those OTHER PEOPLE are not just in the RIGHT PLACE at the RIGHT TIME but knowingly or unknowingly, they UNDERSTAND how to network properly! It does not matter if you are a Professional, Entrepreneur, Business Owner, Homemaker, or Community Leader, EVERYONE can benefit from Networking successfully! LEARN HOW TO:Increase Your Visibility & CredibilityNegotiate Better Pay, Raises, Positions, & PromotionsSave THOUSANDS hiring right the first timeDrive Positive Change & EngagementGet your ideas in front of the right peopleGet "Tapped on the Shoulder" for the RIGHT opportunities and more!Over 100 pages of tips, tricks, and powerful wisdom to help you to start winning in the game of life with networking success!

Advertising Strategy - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Digital Marketing and Business Development. 1)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 2)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

Reputation Management - 3 Manuscripts in 1 Book, Including: Business Branding, Social Media Marketing and Content Marketing. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. YOU'LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more! 2)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more! 3)CONTENT MARKETING:7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. YOU'LL LEARN:What content marketing is, how it began, and what it has achieved to date for companiesUnderstanding the value proposition of content marketingHow to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitorsUnderstanding the different types of content and how they work best to pursue some goals rather than othersHow to set-up a road map to navigate your way to set up a content marketing planUseful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven contentDetails of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journeyDelivering the right sort of content that not only captivates your audience but also leads to salesThe right content channels for your contentThe seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential salesAnd much more!

Viral Marketing - 3 Manuscripts in 1 Book, Including: Digital Marketing, Social Media Marketing and Business Development. 1)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more! 2)SOCIAL MEDIA MARKETING:7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. YOU'LL LEARN:Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social mediaAnd much more! 3)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEARN:· How to identify your target market· Understanding your customer base and competitors· How to identify the type of business you are running· Setting and prioritizing SMART goals· How to generate leads· Increasing website traffic· Using sales funnels to generate engaging leads· Understanding how viral marketing works· And much more!

Mobile Advertising - 3 Manuscripts in 1 Book, Including: Mobile Marketing, Marketing Strategy and Digital Marketing. 1)MOBILE MARKETING:7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. YOU'LL LEARN:The importance of mobile strategyStrategies for Push NotificationsThe importance A/B testingHow to understand the critical components of App Marketing FunnelsThe power of SMS marketingWhat Location-Based Marketing isHow social media plays into Mobile MarketingWhat QR codes areHow QR codes can transform the customer experienceAnd much more! 2)MARKETING STRATEGY:7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. YOU'LL LEARN:How to understand the customerWays to navigate market analysisThe importance of the role that competition plays in strategyWhy distribution matters to your brand and consumersThe importance of the Marketing MixThe purpose of conducting financial analysisHow to review and assess your marketing strategyAnd much more! 3)DIGITAL MARKETING:7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. YOU'LL LEARN:Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.And much more!

"Newbie Author" offers a unique perspective on the publishing world. Delve into the candid pages of this personal journal, chronicling the triumphs and trials of a self-publishing odyssey.Writing a story is just a part of being an author. There's much more to it. After self-publishing my first book, I documented my experiences during the first year and revisited them a decade later (2023) The resulting book is a collection of chapters that detail my personal journey from my rookie year to now. It's not a guidebook, but rather a personal account of successes, failures, and obstacles as I pursued the independent publishing path. The chapters are structured as a "then and now" narrative, covering my experiences from the early days to the present.

In short, our study focused on stereotypes of the female gender among children in Ivorian advertising. Our aim was to show the presence of female gender stereotypes among children in Ivorian advertising. After carrying out a qualitative content analysis of our corpus of commercials, we can conclude that Ivorian advertisements do indeed contain gender stereotypes. We were able to verify this by asserting specific hypotheses. The authors of advertisements in Côte d'Ivoire use stereotypes to develop their campaigns.

Dieses Buch gibt einen Einblick in zentrale Strategien, Erfolgsgeschichten und die Umsetzung von Nachhaltigkeit in einzelnen Unternehmensbereichen. Nachhaltigkeit wird für Konsument:innen immer wichtiger und für Marken ist es von zunehmender Bedeutung, Haltung zu zeigen ¿ in Bezug auf sämtliche Nachhaltigkeitsdimensionen. Denn Marken können einen entscheidenden Teil zum Wandel beitragen, ihn sogar initiieren und lenken. Für Markenmanager:innen ergeben sich damit diverse Herausforderungen und Fragen, u. a. zur Wirtschaftlichkeit nachhaltiger Strategien, zu rechtlichen Aspekten, zur optimalen Positionierung oder zur Glaubwürdigkeit der Maßnahmen.Eine Vielzahl renommierter Expert:innen beleuchtet das Thema in diesem Buch aus unterschiedlichen Perspektiven und für verschiedene Branchen ¿ ein Werk sowohl für Praktiker:innen, als auch für Lehrende und Wissenschaftler:innen, die wertvolle Insights gewinnen wollen.Mit Beiträgen von:Elisa AdamProf. Dr. Nicole BöhmerProf. Dr. Michael BürkerProf. Dr. Sylvia Chan-OlmstedtMichele DilengeJan Dreyer Prof. Dr. Nicole FabischProf. Dr. Christian FeddersenProf. Dr. Michael FretschnerProf. Dr. Eva Ghazari-ArndtProf. Dr. Kai-Michael GrieseProf. Dr. Sandra GronoverBastian HamacherNoa-Sophie JägerDennis KotzoldProf. Dr. Ralf T. KreutzerPhilip MaloneyProf. Dr. Daniel MichelisThomas OttoLavinia Celina Rahmawati Liselotte RingeisAnnette RitterFranziska ScharfeProf. Dr. Benjamin SchulteJule ThömingSina TrumAnn-Katrin VoitHelena Wisbert

As a bonus, you will access a file to download and access ONE MILLION LEADS including emails and phone numbers. "From Zero to Growth: A Comprehensive Guide for Entrepreneurs" is a must-read for anyone looking to start and grow a successful business. This book is designed to provide entrepreneurs with the necessary tools, strategies, and insights to take their business from zero to growth. This book is essentially for first-time entrepreneurs or anyone looking for growing their business.This book is specifically targeted at entrepreneurs who are interested in growth marketing. Growth marketing is a data-driven approach to marketing that focuses on identifying and implementing the most effective strategies for driving growth. The book covers a wide range of growth marketing techniques, including content marketing, social media marketing, and search engine optimization.One of the unique features of this book is its practical approach. Each chapter is filled with real-world examples and case studies, making it easy for entrepreneurs to apply the concepts and strategies to their own businesses. The book also includes a number of practical tools and templates, such as business plans, financial projections, and marketing calendars, which can be used to streamline the process of starting and growing a business.Overall, "From Zero to Growth: A Comprehensive Guide for Entrepreneurs" is an invaluable resource for anyone looking to start, grow, or scale a business. With its practical approach, real-world examples, and comprehensive coverage of growth marketing, this book is sure to become a go-to resource for entrepreneurs in the years to come. We hope you enjoy reading this e-book!

In "Selling with Sensitivity," author Liza Altenburg presents a groundbreaking approach to sales in the deathcare industry. With over two decades of experience in service-focused sales, Altenburg brings forth a powerful message: sales can be compassionate, empathetic, and deeply meaningful.This insightful book takes readers on a journey of understanding the unique needs and emotions of individuals and families facing end-of-life arrangements. Through compelling anecdotes and practical guidance, Altenburg demonstrates how incorporating emotional intelligence, active listening, and genuine care can revolutionize the sales process in the deathcare industry."Selling with Sensitivity" challenges the conventional sales approach by emphasizing the importance of building authentic connections with clients. Altenburg explores how empathy, compassion, and an "as if it were my own family" mentality can not only drive sales success but also create a positive and lasting impact on the lives of those served.With a focus on personal and professional growth, this book equips sales professionals in the deathcare industry with the tools and strategies to navigate sensitive conversations, address grief and loss, and provide meaningful support. It also sheds light on the immense rewards of a career in this industry, where every interaction has the potential to make a profound difference in the lives of families.Whether you're a seasoned salesperson or new to the deathcare industry, "Selling with Sensitivity" offers invaluable insights and actionable advice to transform your approach to sales. Discover how empathy, connection, and authenticity can elevate your sales skills, deepen client relationships, and shape a future for deathcare that leaves the stigma behind.Embrace the power of compassion and empathy in deathcare sales and embark on a journey to create meaningful connections and bring comfort to families when they need it most.

"Mastering Value Selling: Unlocking Success in the Competitive Marketplace." This book is not just another sales manual; The book is narrated as the journey of a salesperson eager to embark on a transformative journey of value-selling training.

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in VietnamThe book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.