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Emotional Appeals in Advertising Banking Services

Om Emotional Appeals in Advertising Banking Services

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781787563025
  • Format:
  • Häftad
  • Sidor:
  • 120
  • Utgiven:
  • 1. maj 2018
  • Mått:
  • 198x128x16 mm.
  • Vikt:
  • 136 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 8. september 2025

Beskrivning av Emotional Appeals in Advertising Banking Services

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Användarnas betyg av Emotional Appeals in Advertising Banking Services



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