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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Om Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781799895534
  • Format:
  • Inbunden
  • Sidor:
  • 320
  • Utgiven:
  • 30. juni 2022
  • Mått:
  • 216x279x0 mm.
  • Vikt:
  • 287 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. augusti 2025

Beskrivning av Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.

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