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When big businesses dominate the headlines, leveraging their scale to outpace the competition, small business owners often feel like they're fighting an uphill battle. But what if the very qualities that make your business small could become your greatest strengths?Unconvention shatters the myth that success is about scaling up, cutting costs, or mimicking corporate giants. Drawing on data from tens of thousands of small businesses and years of hands-on experience, this book reveals a powerful, counterintuitive truth: underdog, owner-operated businesses possess unique advantages that can outmaneuver even the largest corporations.Through compelling stories and insights, Unconvention explores how small businesses survived and thrived during challenges like the COVID-19 pandemic, even as over 30% of small businesses were forced to close while large enterprises received preferential treatment. These stories illustrate how successful entrepreneurs stayed true to their convictions and leveraged their distinct strengths to win.This book provides a roadmap for entrepreneurs to unlock their full potential using The Underdog's Principles: Positioning: Serve a focused set of customers who value your uniqueness.Proximity: Build deep, personal relationships that create loyalty and understanding.Purpose: Create a meaningful business driven by values beyond just profits.Unconvention celebrates the small business owner who succeeds not by competing on price or scale, but by embracing authenticity, boldness, and a relentless focus on their unique purpose.For entrepreneurs navigating the challenges of corporate competition, this book is both a strategy guide and a source of inspiration. Whether you're a startup founder, small business owner, or aspiring entrepreneur, Unconvention offers practical insights to help you thrive in today's competitive landscape.Stop trying to play by someone else's rules. It's time to rewrite the playbook and unleash the power of your owner-operated business.

In recent years, the realm of entrepreneurship has witnessed the emergence of a distinctive domain: multi-cultural artisanal entrepreneurship. This research book dives into this novel area, unravelling the challenges, exploring the opportunities, and identifying future trends within this dynamic field.

The Shift is an entrepreneurial fable that follows Daniel, a young dentist who buys a dental practice and quickly realizes he’s in for more than he bargained for.Through a chance meeting with Jack, an elderly patient and former business executive, he learns the keys to success. By working on his own health and leadership, Daniel starts to tackle the main systems that will help him through his business journey, including setting his vision, getting his operations in order, finding the right team members, and learning the financial side of the business. With Jack’s mentorship, Daniel shifts his understanding of what it means to be successful and finds that his business can serve his needs and help him reach his goals. The Shift helps young business owners deal with the daily struggles of business ownership, balancing the routine tasks with the leadership needed from the CEO and owner.

Ready to turn your contracting skills into a thriving business?The Contractor’s Handbook is your ultimate guide to launching, running, and scaling a profitable contracting company. Whether you’re just starting out or looking to elevate your existing business, this book covers everything you need to know to succeed in the competitive world of contracting. Inside, you’ll discover:Proven Business Strategies: Learn how to establish a solid foundation, from business planning to securing your first clients.Essential Financial Management: Master budgeting, pricing, and financial forecasting to ensure your business remains profitable and sustainable.Winning Sales Techniques: Develop effective marketing strategies to attract clients, close deals, and build a strong reputation in your market.Operational Excellence:Streamline your processes, manage projects efficiently, work effectively with vendors, and deliver high-quality work that keeps clients coming back.Leadership and Team Building: Learn how to hire, train, and lead a skilled team that will help your business grow.Packed with real-world examples, expert advice, and actionable tips, The Contractor’s Handbook is your comprehensive roadmap to building a successful and sustainable contracting business. Whether you're aiming to stay small or expand into a multi-million-dollar enterprise, this book will give you the tools and confidence to achieve your goals.Start your journey to contracting success today!

The role of design in complex problem solving.Designing the X advances the ongoing discussion from design science, wicked problems, and design thinking, expanding beyond the classical domain of design to consider its value for multiple fields. The book extracts insights from interviews with 80+ visionary innovators, researchers, and practitioners across various disciplines engaging super complex problems. Interview subjects span science, technology, business, academia, and the public sector, and include conversations with experts from MIT, Harvard, NASA, the World Health Organization, and UNICEF, as well as multinational corporations and startups. In addition, the book includes a collection of historical case studies where design has been deployed to solve complex problems and maps the evolving role of design. This body of research serves as the foundation for the book’s complex problem-solving design framework: engagement strategies (how to enter a problem), flow characteristics (how to work through a problem), and choreography (how to coordinate the process and bring about change).To explore and document the real-world application of the approach proposed in the book, a series of design investigations are included to demonstrate how design engages super- complex problems. Short case studies highlight new solutions and startups from the MITdesignX innovation program designed to engage challenges such as public health, financial equity in informal communities, migration and living conditions in refugee camps, climate change, housing, and race and gender inclusion to improve innovation.

Revised edition of the author's Global entrepreneurship, 2014.

This ethnographic exploration explores the everyday workings of three grassroots initiatives, highlighting the practices driving social change. Readers will discover practical models for collective organizing within social innovation communities, offering insights for both activists and policymakers eager to effect change in urban life.

A first-of-its-kind practical manual for millennials and Gen Zers taking on positions of power, from Amanda Litman, cofounder of Run for Something. "A refreshingly candid, delightfully irreverent guide to leadership for the next generation. Amanda Litman busts some major myths about how to succeed at the helm. Get ready to rethink some of your basic assumptions about authenticity, productivity, and professionalism." --Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think Again, and host of the podcast Re: Thinking Most leadership books treat millennials and Gen Z like nuisances to manage around, focusing on how leaders from older generations can fit young people into their existing corporate cultures. Not this one. When We're In Charge is a no-bullshit guide for the next generation of leaders on how to show up differently, break the cycle of bad boomer leadership, and navigate the changing demands of those in power and the evolving expectations people have of their workplace. Based on author Amanda Litman's experience as a founder and executive (and mom of two who's trying desperately to have a life outside of work), and informed by conversations with more than 100 next-gen leaders across politics, business, media, tech, education, and more -- and including people like Versha Sharma, editor-in-chief of Teen Vogue; Maxwell Frost, first Gen Z member of Congress; and Evan Spiegel, CEO of Snap Inc -- this book is a vital resource for new leaders trying to figure out how to get stuff done without making your team or yourself miserable. When We're in Charge offers solutions for sticky challenges like how to be yourself without giving your full self to your role; how to think about social media when your team sees what you post; and how to set up guardrails for work-life balance.Litman also offers arguments on why a four-day work week is the future; why transparency is a powerful tool that can do real damage if not wielded with intention; and why it matters for you, the boss, to both provide and take family leave. A necessary read for all who occupy or aspire to leadership roles, When We're in Charge is a vision for a future where leaders at work, in communities, and across the country are compassionate, genuine, and effective.

Technology and Innovation in Latin America gathers scholars from all over Latin America to present their research exploring the dual aspects of technology and innovation and their interrelatedness.

This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives. A useful teaching resource for instructors and students in corporate entrepreneurship, corporate innovation, and strategic foresight.