Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how toIdentify the intersection of your expertise and your future customer's needsDetermine how to "tilt" your sweet spot to find a place where little or no competition existsEstablish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)Use social-media and SEO to convert one-time visitors into long-term subscribersGrow your business by expanding into multiple delivery channelsMonetize your product or service for ultimate business successUnderstand how to sell your content asset for millions or build the business into a large enterpriseThis fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.
He describes the competing efforts of the likes of Google, Microsoft and Chinese companies Tencent and Alibaba to create a viable quantum computer, and the different routes they have taken to meet the immense technical challenges involved.
A game-changing book offering a six-step approach on how to find and follow your true calling and redefine success from entrepeneur and soul coach Rha Goddess.
"The world runs on social media--and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind."--Page 4 of cover.
***THE SUNDAY TIMES BESTSELLER***It's time to turn your dreams into reality. You just need a mentor to guide the way.Holly Tucker MBE - co-founder of notonthehighstreet, and creator of Holly & Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.Demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly looks back at her own story, sharing her biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive.A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.There are now over 5 million small businesses in the UK - join the movement with the ultimate small business bible.
A never before published book by iconic self-help expert Napoleon Hill explaining his principles of success
With this practical, hands-on book, you'll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they'll truly love, and reduce the time it takes to get your product to market.
Anyone who comes to pitch on Shark Tank should read this book first!Barbara Corcoran, ABC's Shark TankI have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours.Naval Ravikant, cofounder and CEO, AngelListI raised twice the amount of money I set out to in a mere five weeks. Im naming my firstborn child after the Evans.Slava Menn, cofounder and CEO, Fortified BicycleHOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS?Get Backed isnt just about startup fundraising. Its a handbook for anyone who has an idea and needs to build relationships to get it off the ground.Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise moneyeven the mistakes they madewhile sharing the secrets of the worlds best storytellers, fundraisers, and startup accelerators. Theyll also teach you how to use the friendship loop, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, theyll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million.Whats in the book? The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members Pitching exercises developed by startup talent beds like Stanford Universitys d.school and Techstars A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are A crash-course in visual and presentation design that will make any deck beautiful Templates for 4 stories every entrepreneur should know how to tell The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter ThielGet Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.
THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
Bo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully.No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out, while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with 'good' exits do differently from those who'd had 'bad' exits?'Bo Burlingham's first book Small Giants became an instant classic for its original take on a common business problem: how to handle the pressure to grow. Now he is back to tackle an even more common problem: how to exit your company well.Sooner or later, all businesses get sold, given away, or liquidated. Whatever your preferred outcome, if you start planning for it while you still have time and options, you can build a stronger, more resilient company with a higher market value. Unfortunately, most don't - and they pay a steep price for their procrastination.Through dozens of interviews with entrepreneurs across a range of industries, Burlingham identifies eight key factors that determine whether owners leave their businesses happily. He showcases the insights, exits and cautionary tales of entrepreneurs across an array of industries including manufacturing, food and services. Finish Big is an illuminating and inspirational guide to one of the most stressful, and yet potentially rewarding, processes business owners must go through.Bo Burlingham is the author of Small Giants: Companies That Choose to Be Great Instead of Big, a finalist for the Financial Times/Goldman Sachs Business Book of the Year in 2006. An editor at large at Inc., he has reported on the entrepreneurial revolution in America since the early 1980s and has witnessed up close the birth and development of the companies that have reshaped our world.
Entrepreneur beschreibt die grundlegenden Schritte beim Aufbau eines Unternehmens und richtet sich an Neugründer, bestehende Startups, Manager in Unternehmen, die sich neu aufstellen müssen. Sie lernen, wie man erfolgreiche Startup-Ideen entwickelt und in überlebensfähige Geschäftsmodelle überführt, Kapital aufbringt, erstklassige Teams aufbaut, das Unternehmen expandiert, am Markt wettbewerbsfähig agiert, Allianzen eingeht, das Unternehmen gesund erhält und letztlich Gewinn macht.
Every industry revolves around Key People of Influence. People think it takes decades of hard work, academic qualifications and good luck to become a Key Person of Influence. This book shows that there is a strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence.
From his humble beginnings in apartheid South Africa, he showed himself to be an exceptionally bright child, and overcame brutal bullying to become the world's most exciting entrepreneur, founding PayPal, SpaceX, Tesla and Solar City. He has emerged as something of a superhero-like figure for today's generation of children.
New in the Brandlife series, showcasing some of the most stunning boutigue hotels and hostels
In 1998 John Wood was a rising executive at Microsoft . Then a trip to Nepal inspired him to set up schools and libraries in the developing world.
"Gino Wickman, bestselling author of Traction, teams up with mindfulness expert Rob Dube to share their journeys and help readers strike a crucial balance between their inner and outer worlds while taking their success to new heights. With a self-assessment survey, a rich resource guide, and prompts for reflection at the end of every chapter, Shine is a groundbreaking approach to work-life balance and peace of mind"--
Are you grappling with the complexities of the GDPR? Struggling to translate its principles into actionable steps for your business? You're not alone. The General Data Protection Regulation (GDPR) has transformed how organizations worldwide handle personal data, often making it feel like an intimidating challenge for professionals across all levels.The rapidly evolving data landscape and the expanded responsibilities for professionals require a deep understanding of GDPR principles, practical implementation, and compliance monitoring. Failure to understand and implement GDPR principles can lead to severe fines, not to mention damage to your business's reputation. But GDPR compliance isn't just about avoiding penalties-it's an opportunity to prove your credibility, to shine in your field, and to protect your clients' personal data.Enter "The Easy Peasy Guide to the GDPR" - your key to unlocking the mystery of GDPR compliance. With this unique 'easy peasy' approach, this guide turns legal complexities into actionable insights, providing you with a clear path to GDPR mastery. It simplifies the convoluted legal language, making GDPR accessible, engaging, and most importantly, implementable.This guide is designed to: Demystify GDPR: Break down the complexities and unravel the confusion, leaving you with a clear understanding and practical implementation of GDPR principles.Ignite Confidence: Say goodbye to self-doubt and impostor syndrome. Step into your true potential as a confident and credible GDPR professional. Master Intricacies: Equip yourself with the knowledge and skills to navigate the intricate GDPR landscape with ease. Make informed decisions and provide expert guidance confidently. Rise Above the Crowd: Position yourself as the go-to GDPR expert in your field. Shine brightly as a beacon of knowledge amidst a sea of uncertainty.Ascend to Authority: Elevate your professional reputation and gain recognition. Set yourself apart from the rest with your deep understanding and practical application of GDPR principles."The Easy Peasy Guide to the GDPR" is more than just a book; it's a transformative journey, guiding you from GDPR confusion to GDPR mastery. It empowers you to safeguard personal data, foster a culture of privacy, and enhance your professional stature.Let's make GDPR easy peasy, together!Don't just comply with GDPR; master it, the easy peasy way! Grab your copy now
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
In this specially-combined edition with a new foreword, Academy Award-winning producer Brian Grazer and acclaimed author Charles Fishman blend their insights from the bestselling books A CURIOUS MIND and FACE TO FACE to transform the art of connecting with and through curiosity.
"How did Ron Shaich, the visionary founder of Panera Bread, build a little bakery in St. Louis into 2,400 restaurants with 6 billion dollars in revenue and annual returns of 25 percent, outperforming Starbucks, Chipotle, and all others? By seeing the future and clearing a path to it, leading and innovating from the future back. Now, Shaich shares his story, starting with its humble entrepreneurial beginnings: the college-campus convenience store he opened to compete with one he was ejected from when the clerk wrongly assumed he and his scruffy friends were shoplifting. He takes us through his successful turnaround of Au Bon Pain and how that led to his creation of a new category of restaurant, fast casual, and the mega-success of Panera. He also shares the lows, the defeats, and the uncertainties along the way and how he persevered through them. In each chapter Shaich brings to life a principle for success that has guided his career-and his life. Sometimes practical ("Make smart bets"), and often challenging ("You don't own the business, the business owns you"), Shaich's principles combine to form a blueprint for innovators, leaders, and entrepreneurs set on success, and on making a difference. When you know what matters, you can build transformative businesses while leading a life you respect, and leaving a positive impact on the world"--
Most people are afraid of what others might think or say if they showed up as their true authentic selves. Especially in a business or professional context. That's why too many of us are terrified of sharing our story authentically in public and struggle to make a lasting impact when introducing ourselves.But what if you could make a connection instantly, effortlessly engaging your audience every time you introduced yourself and the work that you do, be it on stage, at work or on a podcast? And more importantly, what if you could get people to care about and pay attention to what you had to say, share or sell? Turns out, learning how to find the courage to craft and communicate your story in a clear and compelling way can help you do just that.CEO and Founder of Ministry of Purpose , public speaker and award-winning host of The Unconventionalists podcast Mark Leruste (@markleruste) has found a simple 3-step structure that anyone can follow to turn your myriad of life experiences into a memorable and magnetic origin story people will remember and share with others on your behalf.From helping you land bigger media opportunities, generate more leads for your business or attract top talent, Glow in the Dark is a refreshingly practical and thought provoking book on why everyone has a powerful story worth telling, and how owning and sharing your story can have a transformative impact on your life and business beyond your wildest imagination. The methods in this book will get you out of the shadows and help you raise your profile by becoming the spotlight in your industry."e;With wit, warmth, and the benefit of his own considerable experience and success, Mark will convince you why your personal story is important, and show you how to tell it. He is a gem, and this book is gold."e; - Sarah Knight, New York Times bestselling author of the No F**ks Given Guides
This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it's split into short sections you can dip into at any time.
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