Företagande

Le marketing de réseau est apparu autour des années 1940 aux États-Unis, et son concept a traversé les décennies avec prospérité : vendre un produit ou un service à travers non pas des points de vente, mais un réseau de distributeurs indépendants.Après le succès de son premier livre Impact, le formateur numéro un du MLM te propose dans ce deuxième tome d acquérir toutes les clés pour maximiser ton entreprise et ainsi, élever ta vie vers ce à quoi tu aspires réellement. Tu vas apprendre à cultiver ta confiance en soi, sortir de ta zone de confort, renforcer tes croyances et surtout, à développer ton activité à l international pour devenir un vrai professionnel de cette industrie, et ainsi gagner plus d argent en atteignant de nouvelles qualifications.

Do you want to learn from the incredible stories of women who shattered the glass ceiling and built multi-million dollar empires? If so, this inspiring book is for you!This book is an inspiring guide for female entrepreneurs who want to build a lasting legacy. It is a compilation of true stories on how women overcame all odds and rose to the top, despite gender, political, religious, and social norms that were pitted against them. With sheer determination, grit, and perseverance, these disruptive trailblazers refused to allow societal norms to dictate their lives and transformed their trajectory.This book will teach you:How to take pride in your roots and become your most ruthless critic and loudest supporter.How to reinvent yourself while staying true to your beliefs, culture, and core values.How to pursue your core passion, even if you lack formal education and resources.How to build a multi-million dollar business empire with a growth-oriented, problem-solving mindset.These influential women in history, including Helena Rubinstein, Elizabeth Arden, Madam J.C. Walker, Annie Malone, Anna Sutherland Bissell, and Hattie Carnegie, will inspire you to stay committed to your goals and learn from their success. This book will help you stay motivated and become the best version of yourself.

This book addresses contemporary and modern topics around business growth and economic development in Southeastern Europe. It covers a wide range of business issues focusing on the adoption of new technologies, finance of SMEs, place marketing, value co-creation, contribution to economic growth, and internationalization. Moverover, it sheds new light on the micro- and macroeconomic developments and monetary policy issues in the Eastern European and Balkan countries. This book is a useful tool for scholars in economics and finance interested in the further economic development of the Balkans and Eastern European countries as well as to professionals in the business, financial and insurance sectors.

In diesem Buch werden Texte als Datengrundlage für Analysen in drei empirischen Studien untersucht. Die erste Studie fokussiert auf die Heterogenität von Produktbewertungen und identifiziert fünf dynamische Archetypen für Konsumgüterbewertungen durch die Analyse von über 23 Millionen Bewertungen auf der Webseite eines Onlineversandhändlers. Die zweite Studie betrachtet Verbrauchervorschläge als wichtige Quelle für die Produktentwicklung und zeigt die Wirksamkeit eines kategorieunabhängigen Modells zur Extraktion von Vorschlägen aus Produktrezensionen sowie die positive Wirkung von Unternehmensanreizen durch kostenlose Produkte. In der dritten Studie wird ein Index für energiepolitische Unsicherheit basierend auf Textdaten aus deutschen Zeitungen und Plenarprotokollen des Deutschen Bundestags entwickelt und sowohl qualitativ als auch extern validiert. Die Arbeit zeigt die Bedeutung von Textdaten für verschiedene Anwendungsbereiche und leistet einen Beitrag zur Verbesserung der Analysemethoden in den untersuchten Feldern.

Si eres emprendedor y tienes algunos miedos, este libro te ayudará a identificarlos y a trazar un plan para superarlos y aprender de ellos. Los emprendedores enfrentan miedos muy específicos. Sienten algunos miedos desde antes de tomar la decisión de emprender y enfrentan otros miedos a lo largo del camino. Lo que diferencia a los emprendedores que alcanzan el éxito de aquellos que se quedan rezagados, es la capacidad de entender su miedo, superarlo y utilizarlo como motivación para el crecimiento y desarrollo de su negocio. "La Rueda de los 8 miedos del emprendedor" te presenta un modelo conceptual para entender los miedos que enfrentan los emprendedores y te ofrece herramientas para entenderlos y desarrollar estrategias que te ayuden a superarlos.

Non-financial managers are constantly interacting with the finance department as part of their activities. They need to understand the financial situation of the company in which they work, in order to contribute to its financial performance. This book will enable you to read and interpret your company's income statement and balance sheet, in order to assess its financial situation and the effectiveness of the strategies implemented. You'll also find practical case studies to help you apply the approach presented.

This open access book helps actors who are committed to change unlock true innovative potential for the common good in their organizations. Innovation and change processes are not linear. Hence, this book presents a novel way to manage complexity. The author introduces readers to a comprehensive change management framework, the Eoh-for-Good blueprint methodology. It presents the method and discusses how it can be used to support collaboration, overcome challenges and achieve lasting changes in organizations with a 360-degree approach combining top-down, middle-round and bottom-up collaborative perspectives.

Dieses Buch bietet eine Werkzeugkiste an Modellen und Methoden, die innovative Ideen erfolgreich machen. Innovation bringt Fortschritt, Wettbewerbsvorteile und steigert die Gewinne. Innovation bedeutet aber auch immer Unsicherheit und ruft Abwehrreaktionen hervor, weshalb starke Kommunikationskompetenzen gefragt sind, um interne und externe Hürden zu überwinden. Gelungene Innovationskommunikation schafft Aufmerksamkeit und baut notwendiges Wissen bei allen wichtigen Stakeholdern auf. Sie ist schnell, flexibel und pragmatisch, antizipiert Widerstände, adressiert mögliche negative Auswirkungen und baut Brücken in die Zukunft.Florian Hohenauers Buch richtet sich an Kommunikationsprofis und solche, die es werden wollen ¿ vor allem an all diejenigen, die nachhaltige Kommunikationsstrategien entwickeln möchten und bereit sind, für deren starkes Fundament etwas mehr Zeit zu investieren. Die renommierten Expert:innen Christine Dingler, Gudrun Herrmann, Dr.Kerstin Hoffmann, Sascha Pallenberg, Christiane Schulz und Gerrit Gericke sowie Danijel Vi¿evi¿ stellen in Gastbeiträgen und Interviews eigene strategische Ansätze vor. Praxisbeispiele illustrieren die Anwendung der vorgestellten Werkzeuge.

Dieses Buch stellt dar, wie Unternehmen verantwortungsvoll und zukunftsorientiert mit Krisensituationen umgehen können. Nach einer Einordnung der Ursachen und Einflussgrößen von Krisen und der Möglichkeiten zur Krisenerkennung und Krisenanalyse werden Ansätze zur Krisenbewältigung aufgezeigt und aus Management- und Mitarbeitersicht bewertet. Ein Schwerpunkt liegt auf Orientierungshilfen zur Verbesserung der Resilienz und zum Einsatz von Innovationen zur Krisenprävention, um auch die Chancen zu nutzen, die sich aus aktuellen Veränderungsprozessen ergeben. Mit Praxisbeispielen von Unternehmen und einleitenden Übersichtsfragen je Kapitel richtet es sich an alle Beteiligten in Krisenmanagement-Prozessen (z. B. Führungskräfte, Controller, Mitarbeitervertretungen, Berater) sowie an Studierende der Wirtschaftswissenschaften.

Die Digitalisierung nimmt maßgeblichen Einfluss auf die Wettbewerbsfähigkeit von Unternehmen und bietet gleichermaßen neue Möglichkeiten, mit Kunden in Kontakt zu treten. Künstliche Intelligenzen, wie z. B. Chatbots, sind heute allgegenwärtig und nehmen sowohl auf unser Arbeits- als auch auf unser privates Umfeld Einfluss. Während Chatbots im B2C-Bereich bereits vielfältig genutzt werden, steht der Einsatz von Chatbots im B2B-Sektor noch in den Anfängen und fand in bisherigen Studien kaum Beachtung. Das vorliegende Buch setzt an dieser Stelle an und untersucht auf Basis des Technologie-Akzeptanzmodells nach Davis, welche Determinanten Einfluss auf die Akzeptanz von Chatbots in der externen Kommunikation nehmen. Ziel ist es, die einzelnen Determinanten der Akzeptanz zu verstehen, um eine nachhaltige und erfolgreiche Nutzung sicherzustellen und somit die Wettbewerbsfähigkeit von Unternehmen zu gewährleisten.

The Visionary CEO is specifically crafted for individuals navigating the challenging yet rewarding world of corporate leadership.Whether you're an ambitious entrepreneur, an emerging leader, or an established CEO, this book will unlock valuable insights for you. It bridges the gap between the conventional and the visionary, a skill increasingly demanded in today's dynamic business climate.This book addresses a central conundrum: How can you lead with vision while balancing the demands of a rapidly changing world?Through the experiences of several respected CEOs, you'll explore how to cultivate a transformative vision, foster a culture of learning, and strike the perfect balance between innovation and stability.By reading The Visionary CEO, you will:Understand the key traits that distinguish a visionary CEO-giving you a clear roadmap to upgrade your leadership styleGain insights from real-life experiences of transformative leadership-learning from the successes and failures of othersDevelop your compelling vision and integrate it into your organization's strategy-creating a coherent and powerful direction for your teamCultivate a growth mindset within your organization-ensuring continuous improvement and competitivenessLearn effective self-care practices to manage stress-so you can lead with resilience and maintain peak performanceCreate a culture of curiosity and innovation-driving your organization to new heightsDevelop the daily habits that strengthen the CEO mindset-helping you become the leader your organization needsThe Visionary CEO is your comprehensive guide to transforming your leadership style, empowering your team, and creating a lasting impact.Each chapter is written by a seasoned CEO, culminating in a compelling blueprint for visionary leadership.Are you ready to redefine your leadership and steer your organization into a future of success? Transform your vision into reality.Buy The Visionary CEO now and start your journey to become a leader that inspires, innovates, and creates enduring value.

David Murray-Hundley, known as "The Grumpy Entrepreneur," provides a meticulously detailed account of the Dotcom Era, portraying a pivotal period marked by ingenuity, ambition, and the unbridled growth of the Internet. This book serves as an invaluable historical repository, replete with nuanced insights from someone who not only witnessed but also actively participated in the transformative Dotcom boom of the late '90s.Embark on a scholarly exploration into the inception and flourishing of groundbreaking companies such as Commerce One, led by Mark Hoffman, and Oracle, under the steadfast leadership of Larry Ellison. This book sheds light on both monumental and obscure entities like BVR LLC and Intelysis, recounting their endeavors to shape the Internet's burgeoning landscape.The book meticulously chronicles varied chapters such as "Reality Distortion: The Most Outlandish Predictions" and "Domain Drama: Tales of Squatters, Thieves, and Million-Dollar Names." These chapters delve deep into the peculiar and bold phenomena characteristic of the era. They reflect the ambitious spirit and eclectic environment, from lavish launch parties to the advent of iconic plushie mascots, emblematic of the tech boom's softer, more playful side.Beyond the well-known sagas of Napster and Sean Parker, this book brings forth the untold stories of the overlooked heroes and the lesser-known innovators of the time. It uncovers the origins of companies like RealPlayer and highlights the emergence of startup culture-complete with its signature ping pong tables and ever-present array of free snacks, revealing the evolution of these now commonplace trends.Through Murray-Hundley's insightful reflections, the book delves into the Dotcom Era's profound implications on contemporary tech giants and the progressive transition from Web 1.0 to Web 2.0. It offers readers an in-depth understanding of a time when the world was just beginning to realize the Internet's infinite potentials.This comprehensive narrative is a convergence of humor, historical analysis, and enlightening revelations. It stands as a crucial read for historians, tech enthusiasts, and business scholars eager to comprehend the multifaceted Dotcom Era through the discerning perspective of a seasoned industry veteran.

The collection of essays compiled in this book is the conference proceedings fromthe first Cross-Atlantic Creativity Congress (CACC), which was held on April 4,2022, in Salzburg, Austria. With participants ranging from international scholars,business executives, artists, cultural managers, educators, policymakers, and more,the purpose of the CACC was to spark interest in how creativity can be learned,studied, measured, and predicted regarding the future of innovation capabilities and society's resilience. As the first of its kind, this event strove to make creativity moretangible through widespread conversations and synergies about understanding anddisseminating creativity from a scientific point of view.

Dieses Buch analysiert die Messewirtschaft unter dem Druck multipler Transformationen. Der Fokus auf Messen ist aufgrund der systemrelevanten Position dieser Branche gewählt, die gleichzeitig Repräsentanz der Wirtschaft ist und selber Wirtschaftsakteur. Die Vorgehensweise folgt den Prinzipien der Real World-Experimente durch Erfassung und Analyse der einschlägigen Äußerungen, Stellungnahmen und Einschätzungen von vielen Akteuren, die das Messewesen prägen und/oder seine Nutzer sind. Sie werden ergänzt durch fachliche Expertisen und Befunde von empirischen Studien. Das Ergebnis besteht aus mehr als 1000 dekonstruierten Einzelaussagen, die ihrer eigenen inhaltlichen Logik gemäß in Clustern systematisiert werden. Diese Rekonstruktion von Zusammenhängen der Befunde ortet vor allem die Problembereiche der Messewirtschaft und ihrer Kunden. So entsteht das Bild von ¿Collective Wisdom¿, vor allem im Hinblick auf zukunftsorientierte Lösungen der so identifizierten Herausforderungen und ihreröffentlichen Dokumentation. Das Buch bietet keine theoretischen Ratschläge und Modelle, sondern leitet direkt Diagnosen ab und liefert damit Lösungen für die Praxis.

Un clásico del emprendimiento. Desde Steve Jobs hasta Jeff Bezos, la obra de Clay Christensen continúa guiando a los líderes y organizaciones más innovadores de la actualidad. Continuación y remate de su obra anterior, El dilema de los innovadores, este trabajo definitivo ayudará a cualquiera que intente transformar su empresa u organización.Clayton Christensen y Michael Raynor amplían la idea de la disrupción y explican cómo las empresas pueden y deben convertirse en disruptoras, al tiempo que muestran cuán oportunas y relevantes siguen siendo estas ideas en el vertiginoso entorno empresarial actual. Christensen y Raynor identifican las fuerzas que hacen que los gerentes tomen malas decisiones, a medida que moldean nuevas ideas y postulan marcos y condiciones para que la disrupción tenga éxito. Lectura obligada para altos directivos y líderes empresariales, así como para los miembros de sus equipos, esta obra es una pieza fundamental en cualquier biblioteca dedicada a emprendedores y creadores de negocios en todo el mundo.

You don't always need a breakdown for a breakthrough to happen. This five-step LIGHT framework helps you reconnect with your inner knowing, wisdom and light to help you discover harmony, creativity and inspiration in your business.

For over 30 years, STARTING A BUSINESS IN IRELAND has been THE book that would-be entrepreneurs are advised to read before setting out on their entrepreneurial journey.Updated for its 8th edition, STARTING A BUSINESS IN IRELAND takes readers through all the stages in starting a business, including:Getting StartedResearching Your Idea - and MarketWriting Your Business PlanFinancing Your Start-upImplementation.A final chapter, Moving to Ireland to Start a Business, offers advice to non-residents on business incentives, business structures and taxation, and residency requirements.The book also includes the most comprehensive directory available of State, EU and private sector organisations that provide assistance to start-ups and small businesses.

Are you ready to launch your business and maximize your profits?Entrepreneur Quick Guides were specifically created for modern-day entrepreneurs on the go, providing practical tips and actionable steps that can be swiftly and effectively implemented. Building, Marketing, and Scaling Your New Business will teach you how to establish an online presence, attract your ideal customers, and maximize your profits. This guide offers invaluable insights and solutions to questions such as:How do I build my web presence? What type of equipment and software will I need?Can I use advertising and marketing to build my brand?How can superior customer service create lifetime customer loyalty?How to pay yourself, employees, and manage your taxes?This guide will take you through the final steps towards launching a successful business. Get your business off the ground and start making money today!

This book is written for both the new entrepreneur and the seasoned C-level executive who wants to spin-off a new business and change the competition in 36 months or less. It is filled with practical strategies and postures to adopt, when conceptualising a business idea, raising money at the right time, and scaling it for an exit. It puts together the lessons that the author has learned from conversations with some of the most successful investors and business leaders in the region, backed by over 20 years of running and exiting successful businesses, to help business champions navigate the fragmented market of Asia Pacific.It is the quintessential playbook for anyone who wants to start a new venture within an organisation or as a start-up.

Are you sick and tired of being sick and tired?Fed up with always putting yourself last?Are you exhausted, overwhelmed at times, and all around burnt out?When was the last time you took a vacation?When was the last time you put yourself first?Imagine making room in your life for more ME TIMEand actually putting yourself FIRST on a regular basis.What is it that you have wanted to do for years? It's time!

Are you an introvert with entrepreneurial dreams? Embrace your unique qualities and unlock the hidden strengths that can propel your business to success!In "Introverted Entrepreneurship," we delve deep into the world of introverts in the business arena. From understanding the power of introverted traits to building self-confidence and navigating networking, communication, and marketing, this book is your comprehensive guide to thriving as an introverted entrepreneur. Discover how to:Recognize and harness the strengths of introversion in entrepreneurship.Find your passion and turn it into a viable business idea.Build a strong support system with mentors, collaborators, and a supportive team.Master time management, productivity, and self-care techniques.Create an authentic brand identity and excel in marketing.Ace sales, negotiations, and financial management.Handle legal and compliance aspects with grace.Foster innovation, resilience, and adaptability.Give back and make a social impact in your unique way.Through engaging stories, practical tips, and expert insights, you'll learn to navigate the entrepreneurial journey with confidence and authenticity. "Introverted Entrepreneurship" is your companion on the path to building a successful and fulfilling business tailored to your introverted nature.

This book will help you improve upon your sales process. From re-imaging the basics to adding to your unique way of selling, this book is a full sales training program in the palm of your hands.

This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed 'new normal' which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on presenting strong research results backed by statistical analysis using different tools. There are managerial solutions to the problems being faced by businesses and firms. The presentations would throw great insights on how businesses have coped during pandemic times in a developing economy like India.