Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.
"Impact investing" is one of the biggest buzzwords in finance today, touted as investing with the intention of generating positive and measurable social and environmental change in addition to monetary returns. Putting money into projects, businesses, and places that improve the lives of the people living there in addition to strengthening your investment portfolio sounds great...but there are plenty of pitfalls as well. One of the most inspiring locations for impact investing, but also one of the most misunderstood by the foreign investor, is sub-Saharan Africa.In Digital Africa, Jesper Drescher, a successful investor in the African tech scene since 2013 and the chairman of three African tech companies, explains the potential and the perils of investing in sub-Saharan Africa. He goes into depth on what a potential investor needs to understand about sub-Saharan Africa before deciding to do business there: where the benefits and downsides, both evident and understated, lie; the special issues surrounding business creation, taxation, and hiring; and the dangers of letting the hype run away with your expectations. Most of all, Drescher outlines how digitalization is the key to creating the biggest impact possible with your time and money.Whether it takes the form of digital money for people without access to formal banking, the increased ability for governments to collect taxes, or improving healthcare outcomes with minable data, digitalization is one the rise in sub-Saharan Africa. With Digital Africa as your guide to tech investment, your chances of making a real impact as an investor are on the rise.
A perfect pocket guide to the new way of doing business for a new generation
Leadership is complicated.How do you become a great leader?Don't leave it to chance.The Leadership Map demystifies the subject and provides every leader with a comprehensive framework to create and grow a successful business. It covers all the key elements you need to understand and build a successful business; from creating your vision, to developing your people, to executing on your strategy.The book is brought to life through stories based on the author's knowledge and experience of working first-hand with CEOs of many businesses both large and small, private and public, national and international.Ian Windle is a pragmatist, not a theorist. The Leadership Map will bring clarity to your thinking and provide you with models, tools and techniques that will allow you to immediately put your ideas into action.
The amazing true story of how London became home to the Russian super-rich - told for the first time ever. A dazzling tale of incredible wealth, ferocious disputes, beautiful women, private jets, mega-yachts, the world's best footballers - and chauffeur-driven Range Rovers with tinted windows.A group of buccaneering Russian oligarchs made colossal fortunes after the collapse of communism - and many of them came to London to enjoy their new-found wealth. Londongrad tells for the first time the true story of their journeys from Moscow and St Petersburg to mansions in Mayfair, Knightsbridge and Surrey - and takes you into a shimmering world of audacious multi-billion pound deals, outrageous spending and rancorous feuds.But while London's flashiest restaurants echoed to Russian laughter and Bond Street shop-owners totted up their profits, darker events also played themselves out. The killing of ex-KGB man Alexander Litvinenko in London to the death - in a helicopter crash he all but predicted - of Stephen Curtis, the lawyer to many of Britain's richest Russians, chilled London's Russians and many of those who know them.This is the story of how Russia's wealth was harvested and brought to London - some of it spent by Roman Abramovich on his beloved Chelsea Football Club, some of it spent by Boris Berezovsky in his battles with Russia's all-powerful Vladimir Putin. Londongrad is a must-read for anyone interested in how vast wealth is created, the luxury it can buy, and the power and intrigue it produces.
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands.
This is a "Self-help workbook" providing a guideline of how to set up, operate, or position a non-governmental organization (NGO) with an idealistic mission. For persons working with, or exploring the potentials of a redefined role of NGOs in the scheme of things, it contains a reference framework with clarifying materials.
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times.The times and circumstances in which people were raised often shape them - yet a few leaders have managed to shape their times. In this follow-up to the bestselling business classic The Hard Thing About Hard Things, Ben Horowitz turns his attention to a question crucial to every organisation: How do you create and sustain the culture you want? This book is a journey through cultures ancient to modern, spotlighting models of leadership and culture-building from the samurai to prison gangs. Along the way, it answers fundamental questions: Who are we? How do people talk about us when we're not around? How do we treat our customers? Can we be trusted? Because who you are is not the values you list on the wall. It's not what you say in a company-wide meeting. It's not your marketing campaign. It's not even what you believe. Who you are is what you do. This book will help you do the things needed to become the kind of leader you want to be - and others want to follow.
Understanding Social Enterprise explores the growth of social enterprise and entrepreneurship, it's popularity, global impact, and sustainability. The 3rd edition includes new case studies and updates to literature, research, policy and legal references.
Glenn Armstrong is known as 'The Millionaire Maker' - not just making millions for himself, but guiding others to follow their dreams and to make millions for themselves too. He made his first million at 29.
By most people's standards I would say I've had a pretty good career. Now I want to share what I've learned through my own experiences, and am still learning, to change the way you work so that female energy and power will be seen as the most valuable currency in today's new world of work.
P. Diddy 1999. The keys to success & not giving a f*ck. 12 exclusive photos 52 links to video Rare promo items. The Real Diddy unveils a core understanding of who Sean Combs is as a man, father, celebrity, artist, producer, entrepreneur and visionary. These crucial reflections symbolize the turning point of Sean Combs life IN HIS OWN WORDS! Puffy, Puff Daddy, P. Diddy, Diddy, Black Sinatra: whatever you choose to call him, Sean Combs has used his brain, finesse, and savvy to amass a net worth currently approaching ONE BILLION DOLLARS!Exclusive Sean Combs interview. Distinctive Toronto 1999 press conference.The Real Diddy, the 12th book in the series, captures an ambitious Sean Combs TWICE in the summer of 1999. It is THE key period in his life, fundamental to understand the thought process that precipitated his current success. The crossroads of life once completely in sync with the music business and the shift to entertainment lifestyle capitalism.The GOODPuff Daddy is set to release Forever, the follow up to his 7 000 000 selling takeover No Way Out. Sean Combs entertainment lifestyle empire and the influence that comes with lording over a corner of pop culture is on a steady incline. Bad Boy Entertainment, Sean John, Justin's, Notorious magazine are in fine form.The BADA bevvy of ugly personal rumours aims for Sean Combs essence. His sexuality is questioned, and there are rumblings he is connected to the murder of Tupac Shakur.The UGLYPerilous and under the gun, Sean Combs is facing second-degree assault and criminal mischief charges, for erupting into Nas manager and Interscope Records executive Steve Stoute's office and allegedly smashing a champagne bottle over his head.Scroll up and buy it today!Behind the Music Tales is a series which captures the mood and feel of the energy that surged through music in the 90s and 2000s. It presents exclusive, original interviews as an honest record, directly from authentic creative forces, and is a distinct historical document.
The one book every entrepreneur needs to launch and grow a business.
Raised in the grim, urban decay of Thatcher's Britain, Sheffield-born Magnus Walker left school with just two O levels and drifted for several years before buying a one-way ticket to America. This is the story of succeeding through pure instinct and determination by a man who was brave enough to follow his own path.
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackagedIf you are happy being just a dreamer, perhaps you don't need this book.If you're enjoying the status quo, don't even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box become a cult classic?Because it's a book that dares readers to do something they're afraid of.It could be what you need, too.'Like the man who produced it, Poke the Box is inspired and inspiring' Daniel H. Pink'A one-two punch! Half kick in the ass, half cheerleading encouragement' Steven Pressfield, author of The War of Art
'Infuriating... Wilkin's main claim is that the super-rich have discovered 'secret' ways of both making and preserving their fortunes... like [Capital author Thomas] Piketty, Wilkin has a love-hate relationship with capitalism. He takes the view that most billionaires are rich because, one way or another, they have found ways to rig the market.' The TimesWhat does it take to make a fortune? Hard work? Great ideas? Intelligence? Business acumen? Or something else entirely? Spanning centuries and continents, from the Ancient World to the 21st century, Wealth Secrets of the 1% uncovers the economic principles that enable a fortunate few to get really rich. Witty, provocative and immaculately researched, it is essential and revelatory reading at a time when 1% of the world's population owns half of its wealth.'Clever [and] entertaining, with a distinctly satirical edge' Daily Mail'Illuminating [and] eye-opening... sure to make libertarian heads explode' Kirkus Reviews'What makes this book different is that Sam Wilkin is an inside man' Daily Telegraph'No one gets really rich reading how-to-get-rich handbooks...Wilkin offers up the real scoop in Wealth Secrets of the One Percent, a delicious - and insight-packed - send-up of the genre.' Toomuch.com
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.
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