METHODS FOR COLLECTING TESTIMONIALS from clients and studentsDiscover the secrets to securing the best testimonials from your clients and students to build a strong portfolio of testimonials and win a steady stream of new customers for your teaching business.New customers don't want you to tell them how good you are. They want incontestable evidence from past students about their learning experience and achievements in your courses (with you as their teacher/instructor). A teaching service needs written references from satisfied customers. They create a powerful third-party proof of your expertise and professionalism and can be used for student acquisition, marketing and selling your services as a teaching freelancer. 1. How and when to ask for testimonials2. Strategies to prepare your referrers for the types of testimonials you need to create a powerful proof of your teaching expertise and professionalism.3. Tips on how to ask for different methods of testimonials beyond purely written statementsBenefits of reading this book:Use this book's easy-to-use ideas to provide evidence for future customers and students of third-party proof of your teaching expertise and professionalism. Learn how to build a strong portfolio of testimonials to grow your freelance teaching business successfully.
IN THIS BOOK, you will discover:If you are like most entrepreneurs, the idea of online marketing is a time waster until now.The # 1 Marketing Myth that most businesses believe and why it's completely wrong and how this little-known secret allows the top 1% to keep getting richer.How to 5X your customers return by saying this one little tilt bit that most businesses have no clue about it.The easy step-by-step guide blueprint on how to skyrocket your dream audiences and do it on your afternoon lunch break.Why marketing agencies aren't going to help you in the way you think but you can do it all even on a shoe swing budget.Just imagine what it will feel like to finally get leads that are looking for your products or services.Imagine if you could charge what you are worth without your customer batting an eye and they easily throwing their credit card at you.
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.
Dieses Buch definiert "R-Commerce" - die nächste Evolutionsstufe im E-Commerce. "R-Commerce" steht für Relationship-Commerce und verbindet Datenstrategie, Marketing-Technologie und Psychologie zu einem holistischen Ansatz für eine neue digitale Kundenansprache.Menschen digital zu erreichen und zu aktivieren, wird immer herausfordernder - und die rechtlichen Rahmenbedingungen immer enger. Die größten Chancen für Unternehmen liegen in einem Perspektivwechsel: weg von Kund:innen als "Umsatzbringer" hin zum R-Commerce, der die Kundenbeziehung, den Respekt vor Nutzerdaten, und das Verstehen der tatsächlichen Bedürfnisse konsequent in den Vordergrund stellt. Wie diese Transformation gelingen kann, zeigen die Autoren anhand der drei grundlegenden Gesetze im R-Commerce. Daraus ergibt sich ein ganzheitliches Konzept, das strategische, technische und organisatorische Aspekte integriert und zugleich die Bedeutung der Psychologie im digitalen Marketing und Vertrieb betont. Ergänzt durch zahlreiche Praxisbeispiele ist dieses Buch ein detaillierter Leitfaden auf dem Weg zum digitalen Champion. Aus dem InhaltAuf die Beziehung kommt es an: Aus "E-Commerce" wird "R-Commerce"Menschen und ihre Entscheidungen verstehen - der Schlüssel im MarketingNeue rechtliche und technische Rahmenbedingungen Was R-Commerce Unternehmen bringt und welche Voraussetzungen es brauchtDer R-Commerce-Fahrplan: der Weg zur datengetriebenen und bedürfniszentrierten KundenbeziehungDie AutorenJoachim Stalph ist Datenstratege und überführt als Managing Partner von elaboratum rohe Daten in intelligente Erkenntnisse und Aktivierungsstrategien.Dr. Philipp Spreer ist Verhaltenswissenschaftler und als Managing Partner von elaboratum verantwortlich für die bedürfnisorientierte Ansprache von Kund:innen.Dimitrios Haratsis ist als Gründer von AdClear ein Marketing-Technologe der ersten Stunde und Evangelist für wirklich kundengetriebenes Marketing."R-Commerce schaut nicht operativ auf Marketingkanäle, sondern wirft die Grundsatzfrage im digitalen Marketing auf. Die Autoren setzen sich damit frühzeitig mit einem der zentralen Themen der aktuellen Zeit auseinander - wie findet man zu nachhaltigen Kundenbeziehungen in der digitalen Welt? Empfehlung!" (Philipp Westermeyer, Gründer von OMR)
Written for business owners and corporate leaders, The Magic of Free Books shows how to build a profitable marketing engine that constantly churns out qualified prospects 24 hours a day, 7 days a week.
당신은 당신을 찾고 성장은 중소 기업을 가지고 있습니까? 그렇다면,거기에 있지 않는 더 나은 시간이다.소셜 미디어 분화에 글로벌 현장으로 지금 지배적인 매체를 연결합니다. 는 동안 새로운 도전 등장했고,작은 기업의 더 많은 기회를 어느 때보다 폭발에 따라 경쟁력있는 풍경을 사용하여 소셜 미디어 마케팅 그리고 웅대 한 공간의 디지털 마케팅입니다.대부분의 소셜미디어 마케팅 도서 설교하는 오래된 전략을에서 중지 Facebook 광고 및 조언을 소셜 미디어에서 성장하는 귀결"자신".을 만들기로 결심했는데 가이드를 보여주는 정확하게 탐색하는 방법 소셜 미디어 마케팅을 통해 공간의 경험을 했을 구축 사회적 영향력과 수익성의 수십개의 기업입니다. 저는 세 가지 핵심적인 측면을의 소셜미디어 마케팅 을 설정하는 방법은 디지털 전략 및 사회적 존재첫 번째 부분에서의 오디오북,내가 당신을 보여 정확히 찾는 방법과 전달되길 바랍니다. 많은 소셜 플랫폼,밖과 같은 Facebook, Instagram, Youtube,어플 LinkedIn 니다. 각 플랫폼은 자신의 강점과 약점을 따기-올바른 사람에 초점을 필수적입할 수 있도록 신속하게 식별하고 귀하의 타겟 고객과 연결하.을 구축하는 방법에는 관객을 파악하고 나면 어디자를 찾을 설립 및 최적 디지털 및 사회 전략,그것의 중요한지 그들을 통해 지속적으로 만드는 소중한 콘텐츠입니다. 이것은 매우 시간이 많이 걸리는 그래서 우리가 탐구하는 방법을 자동화하는 프로세스 외부에서 조달한 콘텐츠를 생성. 이 시간 그래서 작업할 수 있습니다 귀하의 비즈니스지에서 당신의 사업이다.어떻게 광고 및 최적화그러면 고객과 몇 가지 훌륭한 콘텐츠를 게시,그것을 만드는 시간이 돈이다. 쉬운 방법은 없을 성장하고 규모의 비즈니스 소셜 미디어 보다 광고입니다. 소셜 미디어 마케팅은 승리를 위한,그리고 나는 당신을 보여줍니다 어떻게 승리합니다.소셜미디어 마케팅에 대한 작업을 낳는 테스트는 경로로 측정가능한 성공을 위한 기업가 정신과 비즈니스 소유자입니다.세계는 디지털-에 굴복 할 것 엔트로피,혼란,그리고 경쟁,또는 활용하여 그 사실을 구축하는 강한 비즈니스?위로 스크롤하여 지금 구입하십시오!
क्या आप अपना छोटा व्यवसाय बढ़ाना चाहते हैं? यदि हां, तो ऐसा करने के लिए इससे बेहतर समय कभी नहीं रहा।सोशल मीडिया वैश्विक पटल पर उभरा और अब संपर्क और सहयोग का प्रमुख माध्यम बन गया है। जबकि नई चुनौतियाँ सामने आई हैं, छोटे व्यवसायों के पास सोशल मीडिया मार्केटिंग और डिजिटल मार्केटिंग के शानदार स्थान द्वारा सक्षम प्रतिस्पर्धी परिदृश्य पर विस्फोट करने का पहले से कहीं अधिक अवसर है।अधिकांश सोशल मीडिया मार्केटिंग किताबें पुरानी प्रचार रणनीतियों पर रुक जाती हैं जो कि फेसबुक विज्ञापन पर सोशल मीडिया की वृद्धि और सलाह जो "स्वयं बनें" के लिए उबलती है।मैंने एक अपडेटेड गाइड बनाने का फैसला किया है जो आपको दिखाता है कि दर्जनों छोटे व्यवसायों के सामाजिक प्रभाव और लाभप्रदता के निर्माण में मेरे अनुभव के माध्यम से सोशल मीडिया मार्केटिंग स्पेस को कैसे नेविगेट किया जाए। मैं सोशल मीडिया मार्केटिंग के तीन प्रमुख पहलुओं पर ध्यान केंद्रित करता हूं - कैसे एक डिजिटल रणनीति और सामाजिक उपस्थिति स्थापित करने के लिए- दर्शकों का निर्माण कैसे करें- विज्ञापन और अनुकूलन कैसे करें। सोशल मीडिया मार्केटिंग पे-टू-विन है, और मैं आपको दिखाऊंगा कि कैसे जीतना है।संक्षेप में, छोटे व्यवसायों के लिए सोशल मीडिया मार्केटिंग उद्यमशीलता और व्यापार मालिकों के लिए औसत दर्जे की सफलता की दिशा में एक परीक्षण मार्ग तैयार करता है। दुनिया डिजिटल हो गई है-आप एन्ट्रापी, भ्रम और प्रतिस्पर्धा के शिकार हो जाएंगे, या एक मजबूत व्यवसाय बनाने के लिए इस तथ्य का लाभ उठाएंगे?यदि आप अपने व्यवसाय को अगले स्तर पर ले जाना चाहते हैं, तो ऊपर स्क्रॉल करें और "कार्ट में जोड़ें" बटन पर क्लिक करें!
DISCOVER THE SKILLS AND TECHNIQUES THAT LEAD TO A MORE SUCCESSFUL INTERVIEW FOR JOBS IN MARKETING
Buckle up and drive your dealership to unprecedented success! Unleash the Power of Automotive Marketing! Dive into the game-changing new book Driving Dealership Growth and embark on a transformative adventuare to elevate your dealership's marketing strategy. Packed with expert insights and proven tactics, this comprehensive guide equips you with the tools to leave your competition in the dust. You will learn how to: Increase automotive lead quality and quantityImprove sales conversionsElevate digital retailingBuild a world-class lead funnelStrengthen customer retentionand SELL MORE CARS!Your dealership can be the top in market. This book shows you the way.
Entdecke die bahnbrechende Kraft der 9:16-Videos und revolutioniere deine Marketingstrategie! In unserem Buch enthüllen wir die Geheimnisse, wie du mit vertikalen Videos auf TikTok, Instagram Reels und YouTube Shorts Kunden, Mitarbeiter und Reichweite gewinnst - und das ganz ohne Werbebudget!Lokale Unternehmer aufgepasst! In diesem Buch erfährst du, warum vertikale Videos auf den beliebtesten Plattformen der Welt den Schlüssel zu nachhaltigem Erfolg in der digitalen Ära darstellen. Lerne, wie du mit kreativen und authentischen Inhalten die Aufmerksamkeit deiner Zielgruppe erregst und eine emotionale Bindung aufbaust.Erfahre, warum TikTok die Grenzen des Online-Entertainments sprengt und wie du das immense Potenzial dieser Plattform nutzen kannst, um deine Marke bekannt zu machen. Entdecke die aufstrebenden Instagram Reels und YouTube Shorts, die neue Möglichkeiten bieten, um dich zu präsentieren und viral zu gehen.Tauche ein in die Welt der vertikalen Videos und lerne, warum sie so effektiv sind. Erfahre, wie du die mobilen Nutzungsgewohnheiten deiner Zielgruppe gezielt ansprichst und mit emotionalen Botschaften eine tiefere Verbindung aufbaust. Wir zeigen dir die Vorteile gegenüber horizontalen Videos und wie du Qualität und Kreativität in den Vordergrund stellst.Und das Beste: Du benötigst kein großes Werbebudget! In diesem Buch zeigen wir dir, wie du organisch wächst, viral gehst und deine Reichweite ohne Kosten maximierst. Verabschiede dich von teuren Paid Ads und nutze stattdessen die Macht der 9:16-Videos.Entdecke die Strategien und Geheimnisse, die erfolgreiche Unternehmen bereits nutzen. Schließe dich der Revolution der vertikalen Videos an und lass uns gemeinsam deine Marke zum Erfolg führen. Deine Konkurrenz wird staunen, während du Kunden gewinnst, Mitarbeiter begeisterst und deine Reichweite explosionsartig steigerst.
Are you ready to revolutionize your business and unleash your entrepreneurial potential? In "The Mobilepreneur's Manifesto: Conquer Business on the Go," discover the ultimate guide to thriving in the fast-paced world of mobile entrepreneurship. Packed with invaluable insights and practical strategies, this book will empower you to take charge of your business, maximize productivity, and achieve unprecedented success-wherever you are.In today's digital age, mobility is vital. Whether you're a freelancer, solopreneur, or aspiring startup founder, this manifesto unveils the secrets to building a thriving business empire from the palm of your hand. Embrace the freedom of working anytime, anywhere, and unlock the true potential of your mobile devices as powerful business tools.The Mobilepreneur's Manifesto" is more than just a guide-it's a roadmap to success in mobile entrepreneurship's fast-paced, ever-evolving world. Whether you're an experienced business owner or just starting, this book will equip you with the knowledge and skills to thrive in the mobile-driven economy.If you're ready to break free from the traditional office confines and embrace the mobile lifestyle, join the ranks of successful mobilepreneurs. Take control of your destiny, conquer business on the go, and transform your dreams into reality. It's time to become a mobilepreneur!
In the first book on philanthropy written from a donor's perspective, businesswoman and philanthropist Lisa Greer lifts the lid on our charitable sector, with an authentic account that describes exactly how outdated the sector has become and why it's at risk of collapse.Weaving in her story of instant wealth and philanthropy, Lisa showcases the latest research, as well as dozens of interviews with donors, nonprofit professionals and leading academics in the field. She also provides much-needed ethical solutions that apply to any business, including:* Upfront ways to ask for money* Effective communications strategies* Ways to be transparent from the outset* How to curate meaningful eventsPhilanthropy Revolution is the handbook all fundraisers, nonprofits and donors should be using to create trusting, authentic partnerships that can be sustained long-term. Philanthropy is changing dramatically and it needs nothing short of an intervention to succeed. In this book, Lisa Greer shows us how to 'save giving' by providing a clear path to success. With her help, the nonprofit world will see its donors energized, its charities better supported and its impact increased, all while building a more honest philanthropic culture.
This book provides an in-depth look of article marketing. It goes over the fundamentals of article writing, such as the four important parts that all articles must have and how to write an effective plan. The tutorial also discusses how to get your creative juices flowing as well as how to prepare your pieces for submission to article directories. It also includes hot recommendations for getting your content seen, as well as strategies for developing a resource box that encourages readers to click. Finally, the guide provides ideas and tactics for overcoming writer's block and producing high-quality articles for people who struggle with writing. Get your copy today!
There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works.Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It's for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization; for product managers and sales professionals who often work with marketing but don't understand how it all fits together; and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitioner's guidebook for effective, modern B2B marketing.Centered around a new model for modern marketing, Modern B2B Marketing is built around the customer. It provides an integrated framework and approach to marketing, including downloadable templates that will help you improve performance in portfolio and product marketing, content marketing, demand generation, marketing operations, customer advocacy, and more. If you want to gain a competitive advantage in today's fast-paced digital world, this TinyTechGuide¿ is for you! Remember, it's not the tech that's tiny, just the book!¿
Welcome to "The Art of Selling - A Comprehensive Guide to Success." In today's fast-paced and competitive business landscape, selling is not just about closing deals; it is about building relationships, understanding customer needs, and delivering exceptional value. Whether you are a seasoned sales professional looking to refine your skills or someone just starting their journey in sales, this book is designed to equip you with the knowledge, strategies, and insights needed to excel in the art of selling. Selling is both an art and a science. It requires a delicate balance of interpersonal skills, strategic thinking, and adaptability. In this book, we will delve into the multifaceted world of sales, exploring various topics, techniques, and best practices that can help you navigate the ever-changing sales landscape with confidence and achieve sales excellence. The book is structured into distinct chapters, each dedicated to a specific aspect of selling. We will begin by laying a solid foundation in Chapter 1, where we discuss the importance of selling in business, the characteristics of successful salespeople, key principles of selling, the sales process overview, and the development of a sales mindset. From there, we will explore a wide range of topics, from prospecting and lead generation to sales presentations, effective communication, customer relationship building, leveraging technology, international sales, ethics and professionalism, time management, personal branding, and overcoming challenges, among many others. Within each chapter, we will delve into key subtopics, providing you with practical tips, strategies, and recommendations that you can apply in your sales efforts. Each chapter will consist of at least five topics, ensuring a comprehensive and detailed exploration of the subject matter. As you progress through the chapters, you will gain insights into understanding buyer behavior, applying persuasion techniques, leveraging technology, adapting to evolving customer expectations, and aligning sales and customer service efforts. We will explore the psychology behind selling, the role of emotional intelligence, and the power of innovation in sales. Moreover, we will emphasize the importance of continuous learning, building lasting customer relationships, and embracing future trends to stay ahead in the ever-evolving sales landscape. Throughout this book, our goal is to provide you with a comprehensive guide that not only enhances your sales skills but also helps you develop a customer-centric mindset, ethical practices, and a growth-oriented approach. We believe that by mastering the art of selling, you can achieve not only personal success but also contribute to the success of your organization. Whether you are in B2B or B2C sales, whether you sell products or services, and regardless of the industry you operate in, this book will provide you with the tools and insights you need to excel in your sales journey. It is designed to be practical, actionable, and relevant, drawing from the best practices and experiences of successful sales professionals across various fields. Now, let us embark on this exciting journey together, as we explore the art of selling and unlock the keys to sales success. May this book serve as a valuable resource and guide as you navigate the intricacies of selling, develop your skills, and achieve new heights of sales excellence.
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas.This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
¿Dieses Buch für Marketing- und Vertriebs-Entscheider entwirrt die komplexen Veränderungen, die auf Unternehmen zurollen. Der Autor zeigt, welche technischen und kommunikativen Herausforderungen für B2B- und B2C-Unternehmen anstehen, wie Strategien für die Zukunft aufgestellt und wie sie umgesetzt werden können.Die großen Trends der letzten Jahre stoßen an ihre Wachstumsgrenzen und die Explosion der Angebote im MarTech-Bereich hat vielfach zur Verwirrung geführt. Jetzt klopfen weitere, neue Trends aus der digitalen Welt an (Generative AI, Avatare, Composability, ...).Wie gewinnen Marketingabteilungen in diesem Technologie- und Content-Dschungel die Aufmerksamkeit ihrer Kunden und behalten selber den Überblick? Olaf Mörk analysiert dafür die relevanten Trends. Dieses Buch ¿ mit zahlreichen Praxisbeispielen (z. B. 1.000 % mehr Leads), Abbildungen und Tipps ¿ ist eine wertvolle Inspirationsquelle für alle, die sich für die Herausforderungen in Marketing und Vertrieb der kommenden Jahre rüsten wollen.Aus dem InhaltDas geänderte Informationsverhalten von Gen Y und Gen Z fordern Marketing und Vertrieb herausNeueste Trends verstehen und nutzen: Virtuelle-Influencer, ChatGPT, KI-Agents, Internet of Think (IoTK), Avatare, Web3, Composability, Cognitive Computing, Super-Apps und Social MediaSituatives-Content-Marketing (SCM), Social Selling und New Sales LeadershipGemeinsam zum Erfolg: das Erfolgstrio Marketing + Vertrieb + CDO Marketing Automation, Big Data und Data Governance ¿ Chancen und Herausforderungen LinkedIn als effektives B2B-Social-Media-Netzwerk: Praktische Tipps und TricksMit einem Geleitwort René Kühn, Initiator von CMCX/Content-Marketing.Com
The digital products industry is booming. You need a great offer and to know how to launch it to the right people using the right messaging. When you nail the elements, it all fits together and you create not just a one-time revenue, but a proven way to make money for as long as you want to stay in business (+ experiment with different offers, pricing models, sales processes, etc.)After studying the elements of a high-value offer for years now and after having released many digital products in my business, I created a simple system you can follow to go from having just a course idea to an actual offer you're ready to sell, which people desire, which you're confident in, and which can become the foundation of your business. That's the Dream Offer Method and it has 3 stages: Value > Desire > Action.It all begins with value - what you will make possible for people, what your course will help them achieve, what the benefits for them are, and why this offer is worth it.Your first goal is to let people see the value in the offer and increase it as much as possible. In this part of the book, we'll talk about the framework of your course, the promise you make, the outcome people will have, your pricing and how to make sure what they get in return is 10x that number.Next comes desire. This is also demand. You need to know that people want it and who actually wants it so you can align your offer with your ideal customer. Then, there are things you can do increase their desire, which makes your offer more magnetic and can lead to more sales.In this stage, I'll help you validate your product idea, come up with your course name, define the problems of your potential students and speak directly to their pain points, share your story in a powerful way and give proof that what you're teaching is transformational.The third stage is action because you have to encourage and inspire people to take it, give them solid reasons for that and also make sure they act now, not just 'one day'. You're about to learn how to use scarcity and urgency in your offer and identify and handle the objections of your potential buyers so there's nothing stopping them from actually buying.After that, I'll show you how to combine all the parts of your high-value offer and turn them into a sales page that makes your ideal student say 'HELL YES, I'M IN!'By the end of this book, you'll know exactly what course to sell and how to validate the idea in more than one way, how to name it, set the right price for your product with one quick exercise, create bonus material so good that people buy now because of it, figure out who your ideal student is and what their challenges are, how to handle their objections, what guarantee to add to the offer, what to include on the sales page, how to overdeliver, enhance the value of your offer in multiple ways, and much more.If you aren't planning to start a course business and are instead interested in selling another digital product, all of the information in this book will be beneficial to you so feel free to use the same approach.As long as you have an offer to sell, you can trust the principles outlined in High-Value Offers and add the elements to it that will make it valuable and desirable.
Religionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie Konfession und Religiosität von Verbrauchern deren Konsumverhalten systematisch beeinflusst. So ist Buddhisten der Ruf einer Einkaufsstätte noch wichtiger als deren Preiswürdigkeit. Und in religiösen Familien treffen hauptsächlich Männer wichtige Kaufentscheidungen. Interreligiöses Marketing trägt derartigen Besonderheiten Rechnung.Die Autoren schildern erstmalig, umfassend und verständlich den aktuellen Erkenntnisstand. Zunächst stellen sie die grundlegenden Begriffe und Denkansätze dieser fächerübergreifenden Disziplin vor und beschreiben sodann zentrale religionswissenschaftliche Konzepte (z.B. intrinsische Religiosität) und die Besonderheiten der Weltreligionen.Es folgen sieben weitere Kapitel zum aktuellen Erkenntnisstand dieser im deutschsprachigen Raum noch weitgehend unbekannten Disziplin: Verhaltensgrundlagen, Strategisches Marketing sowie Produkt-, Dienstleistungs-, Preis-, Distributions- und Kommunikationspolitik.
Aufgrund des massiven Anstiegs der positiven Fälle des Coronavirus hat die indische Regierung am 24. März 2020 eine 21-tägige landesweite Sperre verhängt, die dann auf 68 Tage verlängert wurde. Damit wurden alle kommerziellen Aktivitäten und der Verkehr eingestellt. Auch Menschen, die von Covid 19 betroffen waren, und solche, die aus anderen Bundesstaaten und anderen Ländern kamen, mussten für 14 Tage unter Quarantäne gestellt werden.Die Probleme wie geschlossene Hotels und Restaurants und die Nichtverfügbarkeit von Transportmitteln schufen einen Raum für Online-Lebensmittel-Lieferdienste. Infolgedessen begannen viele Restaurants mit Lieferdiensten, und es wurden einige neue Anwendungen zur Online-Bestellung von Lebensmitteln eingeführt. Sie haben einen großen Kundenstamm. Diese Studie trägt den Titel "Verbraucherakzeptanz von Online-Lebensmittelbestelldiensten; die Auswirkungen der Covid 19-Pandemie".
Dieses Buch beinhaltet methodische Grundlagen sowie mehrere empirische Anwendungen der vom Autor entwickelten neuartigen Methode zur Dekomposition von Marktanteilen. Philipp Brüggemann zeigt am Beispiel der Marktanteile von Hersteller- und Handelsmarken sowie von Vertriebslinien, wie bisherige Marktanteilsanalysen durch eine Dekomposition nach Normal- und Sonderpreisen verbessert werden können. Die Methode zeichnet sich durch eine hohe Übertragbarkeit auf unterschiedliche Fragestellungen für Wissenschaft und Praxis aus. Diese neuartige Methode kann ¿ über die Marktanteilsanalyse hinaus ¿ auf zahlreiche weitere relative und absolute Kennzahlen übertragen werden. Mit Hilfe der Regressionsanalyse bzw. der Strukturgleichungsanalyse kann diese Methode genutzt werden, um Wirkungsbeziehungen zwischen unabhängigen und abhängigen Variablen in Komponenten zu zerlegen.
Den Stromverbrauch senken, den Abfall recyclen, den «Jetzt kaufen»-Button drücken ¿ menschliches Verhalten wird beinahe überall beeinflusst. Die Frage stellt sich deshalb, wie Mechanismen zur Beeinflussung von Verhalten erkannt und verantwortungsvoll gestaltet werden können. Vorliegendes Buch bietet einen strukturierenden Werkzeugkasten, das Persuasive Design Toolkit, der durch die Anwendung zentraler Verhaltensänderungs-Mechanismen bei digitalen oder analogen Lösungen führt. Die angewandten Design-Muster werden theoriebasiert strukturiert und in Bezug zum Botschaftssender, dem Nutzenden und der User-Journey gesetzt.Die persuasiven Design-Muster sind so konkret wie möglich und so abstrakt wie nötig gehalten, um auf breit gefächerte Kontexte wie E-Commerce, Marketing, Gesundheit oder ökologische Nachhaltigkeit anwendbar zu sein. Der Prozess bringt interdisziplinäre Teams von Produkt- und (Customer-)Experience-Designerinnen und -Designern, Marketingfachleuten, Software-Entwicklerinnen und -Entwicklern sowie Fachexpertinnen und -experten zusammen und hilft ein Produkt so zu entwickeln oder zu optimieren, dass es sowohl Nutzende als auch Unternehmen bereichert und Verhaltensziele fokussiert erreicht werden können.Der InhaltVerhalten verstehenVerhaltensänderung verstehen und gestaltenPersuasive Design ToolkitEthische Aspekte
Dieses Buch ist eine kompakte Einführung in das Thema Haptisches Marketing. Paul Steiner untersucht die marketingspezifische Relevanz von haptischen Reizen in der Kommunikation und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur haptischen Gestaltung von Marken geliefert, um so Konsumenten langfristig und idealerweise mit allen fünf Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern. Dies wird durch konkrete Beispiele von Singapore Airlines und MINI illustriert. Zwei Interviews mit renommierten Experten aus Wissenschaft und Praxis runden das Buch ab.
HOW DID I GET HERE?As he woke up after dying for the second time, Andrew Fitzgerald asked himself, "How did I get here?"As he and his wife left Ireland and stepped foot on American soil to begin their lives in the US, he asked himself, "How did I get here?"As his wife delivered their baby after four miscarriages, he asked himself, "How did I get here?"As he sat in a customer sales meeting and negotiated the new listing, authorizations, and launch for what is now the no.1 Hard Seltzer in the USA, he asked himself, "How did I get here?"As he stood on the first tee about to play golf with one of his sporting heroes and a three-time major champion, he asked himself, "How did I get here?"As he sat in a board room meeting, asserted himself, and rebuked some negative assertions about him, he asked himself, "How did I get here?"In this poignant memoir about resilience, Andrew Fitzgerald shares his story of emigrating from Ireland to America, only to return to Ireland, and then back to America for good. He explores his struggles with health crises, corporate culture, miscarriage grief, and adapting to his new country.You'll follow Andrew's story as he shares his key learnings from the highs and lows of his journey, such as:Talk about your challenging experiences; find someone to help you process your feelingsFollow your dreams; know they're right for you no matter how they sound to othersGive yourself time to adjust; when making big life changes avoid running back to what was comfortableBe true to your values; define what your values are and stick to themLearn to trust; trust yourself, have confidence, and don't forget your purpose in everything you doNegotiate in partnership; practice techniques that are customer-centric and deliver a win/win for your customer and companyCelebrate success; you deserve itAndrew will affirm and demonstrate in his book that the journey is just as important as the destination, with the stark realization that the journey filled with highs and lows is sometimes more fulfilling than the destination.So come with Andrew on this journey to learn how he overcame the various obstacles in his life, flourished, and ultimately traveled the road to resilience a key trait you too can develop in your personal and business life.Resilience if for Everyone.......Are You Ready?Pick up your copy today by clicking the BUY NOW button at the top of this page!
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