Marknadsföring

Belonging to the realm of intelligent technologies, it is increasingly accepted that artificial intelligence (AI) has evolved from being merely a development standpoint in computer science. Indeed, recent reports and academic publications show that we are clearly on the path toward pervasive AI in both business and society. Organizations must adopt AI to maintain a competitive advantage and explore opportunities for unprecedented innovation. This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large.The book highlights novel and high-quality research in data science and business analytics and examines the current and future impact of AI in business and society. The authors bridge the gap between business and technical perspectives and demonstrate the potential (and actual) impact on society. Embracing applied, qualitative, and quantitative research as well as field experiments and data analysis, the book covers a broad range of topics including but not limited to human-centered AI, product and process innovation, corporate governance, AI and ethics, organizational performance, and entrepreneurship.This comprehensive book will be a valuable resource for researchers, academics, and postgraduate students across AI, technology and innovation management, and a wide range of business disciplines.

The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation.

The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation), with small businesses often contributing to new job creation.

The Belt and Road Initiative (BRI) is a major development strategy launched by the Chinese government with the goal of fostering economic cooperation among countries along the proposed routes. The BRI marks a new era in which multinational enterprises (MNEs) from developing countries are beginning to take primary responsibility for driving global flows of outward foreign direct investment (OFDI). Among hotly debated topics on how the BRI is reshaping the global competitive landscape, corporate social responsibility (CSR) reporting practices of Chinese MNEs along the Belt and Road are noteworthy but relatively less discussed.This book investigates how do Chinese MNEs engage with, define, and implement CSR under such an enormous cooperative initiative through analyzing their CSR reporting practices in the BRI host countries. Besides this, opportunities and challenges of the BRI investments for sustainable development in host countries are examined. The book provides critical insights into the current institutional architecture for CSR reporting to promote sustainable development. It also highlights the importance of stakeholders' capacities to sustain, enact, and execute strict CSR disclosure laws and regulations.The findings mark important implications, particularly in view of growing concerns about international reputational damage of unsustainable OFDI. The book is suitable for researchers, undergraduate and postgraduate students in the fields of CSR, sustainability development, accounting, and international business; as well as others who are keen on the latest development of the BRI in relation to other developing and least-developed countries.

Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations.

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption. The chapters in this volume explore how material practices link to structures of power and exploitation. The chapters in this book were originally published in Consumption Markets & Culture.

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin's cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin's branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin's present and future.This insightful and innovative work will interest scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory.

Do You Want To Train In Digital Marketing or Update Your Knowledge?Discover in the 7 thematic chapters of Digital Marketing, All the new market trends, key figures, the most innovative campaigns and expert advice on current digital issues From Search, to voice experience through customer relations, everything is there!Book aimed at both professionals wishing to improve their knowledge and enthusiasts wishing to gain skills and discover behind the scenes of digital.

This book is arranged in four thematic discussion. The first discussion begins by identifying the fundamental building blocks of marketing. The second thematic discussion focuses on consumers, and on understanding the complex factors that lead to buying decisions. The third thematic discussion focuses on how these sample companies use knowledge about consumers and the broader marketing environment to develop a competitive advantage. The final thematic discussion seeks to integrate the previous chapters and provides an overview of the marketing management process in the context of an increasingly globalized marketing environment.

I believe that Amazon is global the best famous and successful e-commerce organization. It needs to solve how to persuade online buyers to prefer to click its web-stores to choose to buy any kinds of brands products as well as how to persuade its any kinds of brands of sellers to choose to apply its online purchase channels to instead themselves online purchase channels. I hope my readers can have more clear understanding whether future what challenges that Amazon may face and how it can implement strategies to solve its future competitive challenges. Amazon may bring what benefits to our societies In my this book, I shall attempt to explain how andy why ecommerce may be one kind network human job. Also, I shall indicate reasons to explain why human network behavior may bring direct or indirect influences to economy growth or recession in our global societies in macro and micro economy view. I shall indicate cases to explain any possible human social activities may bring direct or indirect influences to cause our social economic growth or recession in consequency in possible. I hope that my readers can feel more understanding whether what real meaning of behavioral economy is the relationship between our behaviors and our economy.

Direct selling and marketing are so intricately related that it is almost impossible to separate one from the other. Marketing is one of the foundation stones of the entire direct selling and network marketing industry. From the discovery of a product to its engagement with the customers, marketing plays a crucial role at every stage of the process.But there are so many means and methods of marketing; which one suits our industry the best? What kind of marketing should I use to expand my reach and improve my conversions? How can I create a balanced marketing strategy that yields sustainable and tangible results?The answers to all these questions and many other important aspects of marketing are highlighted in this book. I have discussed the two fundamental marketing strategies-the Push and Pull marketing strategies. They form the basis of all successful marketing endeavours.However, generating and sustaining demand, relevance, reputation, competitiveness, etc., using these marketing methods could be challenging for novice marketers. Therefore, you need the proper knowledge and expertise, which is why this book "Magnetic Marketing" comes in.This book is the marketing Bible for passionate individuals who desire to advance in their field, build an impeccable career and create a brighter future.

In my this book first part, I shall considerate on businessmen and customers both beneficial view point to explain how to apply behavioral economic concept to predict how their specific industries marketing development trend or consumer behavioral changing trend in these micro economic (individual consumer psychological shopping change trend) and macro-economic (global every specific industry marketing changing trend) environment. In my this book second part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. of methods to predict consumer behaviors? Does it have weaknesses to be applied to predict consumer behaviors, instead of strengths? Can it be applied to predic I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes. If (AI) can be one kind tool to attempt to be applied to predict when and how consumer behavioral changes. Will it replace other kindst consumer behaviors depending on any situations of only some situation? Finally, I believe that any readers can find answers to answer above these questions in this book.

This book is concerned how to apply marketing and behavioral economy and organizational behaviour theories and concepts to predict marketing behavior. I shall indicate some different marketing and economy and organizational behavioural theories or concepts to predict marketing behavior Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to any one of these case study challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book is one teaching book to give some behavioral economy concepts how to apply to solve the individual company's actual case studies challenges and predict marketing behavior to sample enterprises.

Rapid digitalization affects all aspects of life - including how we interact, work, shop, and receive services - and how value is created and exchanged. The impact of digital technology is changing customer relationships, internal processes, and value propositions.There is little doubt that digital technologies have substantially impacted marketing, and it needs digitally savvy practitioners who can also use a strategic and systematic approach to digital marketing. Against this backdrop, the book will help you understand how the developments in digital technology are re-shaping the process and the strategy of marketing in the broad space we call ""Digital Marketing."" ""WINNING DIGITAL WAY"" offers an extensive overview of the foundation of digital marketing by providing a mix of strategy and implementation tools.

Whether you're looking to purchase your first rental property, scale a portfolio, or evaluate massive syndication deals, every great real estate deal comes down to a few key metrics. From cash flow to compound interest, Real Estate by the Numbers makes it easy for anyone to master the concepts that form the foundation of real estate investing.You Will Learn In This Book.....What Is Real EstateWhy So Many Owners FailWhat Is Raw Land InvestingDirect And Indirect Real Estate InvestingRental Properties InvestingHow To Finance The PropertyWhat Is Real Estate Due DiligenceRental ManagementHow To Protect Your InvestmentsExit StrategiesProperties FlippingReal Estate Crowd fundingIt includes all-new examples, case studies, and photographs. The text is intended for university students in schools of business, planning, architecture, engineering, and law. It is also a useful beginning point for those shifting careers, either into development or between roles in development.

Many entrepreneurs are reluctant to identify themselves as salespeople. It is a job title often considered as sleazy or aggressive. But let's face it, we're all selling something. Whatever the product or service you're sharing, you should be viewed as capable and knowledgeable. You can be genuinely excited about your chosen work and become a skilled expert who confidently loves to sell. Author Jean Wright wants women to know they have the potential to excel in the world of sales. She shares lessons from her four decades of selling experience with corporations, nonprofits, and media companies. You'll gain the confidence to proudly build successful sales relationships and make the close. This updated edition features bonus material addressing a common fear among aspiring sales professionals: the dreaded label of "salesy." With refreshing authenticity, Wright reframes this negative stereotype into a positive affirmation. Her insights will inspire you to "fear sales no more."

La reconocida autora Verónica Avilés, comparte de manera sencilla y eficiente su metodología totalmente probada, que te permitirá crear desde cero una tienda online.

Sustainable Management: The Complete Guide to Principles and Practice is both a core textbook, and a guide for teachers in one convenient volume.

Emotions stimulate minds faster than the rational thoughts. Consumer behavior can be easily driven by use of effective emotions. Rational thoughts lead to interest by effective use of emotions leads to sales. Rational marketing tends to focus on more of utility and informative methods where as emotional marketing tends to connect with the emotions of the consumer. The emotional branding strategy not tends to attack the wallet of the consumer but it rather tries to make an emotional connection with him which has a strong and long lasting impact on the minds and heart of the consumer which helps in perpetual brand loyalty. Positive emotional appeals in advertising helps in arousing brand interest and to increase brand recalling but Negative emotional appeals also evokes excitement and temptations to use the product and induces to make purchase decisions.

Introducing the latest edition of our business magazine, filled with insightful tips and tricks for authors and entrepreneurs alike. Whether you're looking to build your brand or take your business to the next level, our expert advice is here to guide you every step of the way.In this issue, we're thrilled to feature the incomparable Antonio T. Smith Jr., who shares his wisdom on overcoming adversity and achieving success. From his humble beginnings to his rise as a leading voice in the world of business and personal development, Antonio's story is truly inspiring.But that's not all - we're taking you on a journey to Houston, Texas, where we explore the vibrant culture and entrepreneurial spirit that makes this city so special. From meeting local business owners to trying delicious recipes inspired by our travels, we'll show you how to infuse a little bit of Houston into your own life.And for all you authors out there, we've got you covered with our latest tips and tricks for building your brand and reaching a wider audience. Whether you're just starting out or looking to take your writing career to the next level, our expert advice will help you get there.So sit back, relax, and get ready to be inspired by our latest edition of the business magazine. Whether you're an entrepreneur, author, or simply looking to up your game, we've got everything you need to succeed.

O desejo de letras, filosofia e belas artes prevalece sobre o amor dos nossos primeiros deveres e da verdadeira glória. A isto, uma vez que os talentos tenham conquistado as honras relacionadas com a virtude, todos querem ser um homem agradável, e ninguém se preocupa em ser um bom ser humano. Nesta perspectiva, surge outra consequência, que só são recompensadas as qualidades do ser humano que não dependem dele: pois os nossos talentos nascem connosco, só as nossas virtudes são nossas.

Servant Selling offers a better—more honest—sales approach that will allow you to close more deals and serve your customers’ needs. Will you walk away from a sale if it is not the best thing for your customer? Are you okay with losing a sale? As the top producer for an educational sales company, Dave Brown found himself wrestling with these questions during a summer of door-to-door sales. Then, one night, he found clarity: he could be fully honest and transparent and be the best at sales. In fact, being fully honest and transparent would make him the best at sales. In Servant Selling, Dave shares the tested and proven sales techniques he’s mastered over his career. His proven strategy works for every demographic and in every industry—even with people who know nothing about sales. He will: Prepare you to serve by explaining the key components of servant selling and the foundations necessary to achieve success. Help you understand the service and sales cycle by focusing on the sales skills you need. Show you how to create concrete systems and utilize game-changing time management strategies to scale your success. Even more importantly, Dave shares the heart and mindset that makes his philosophy so successful: the servant-selling approach. By prioritizing your customer’s needs, personality, preferences, and comfort above your sales goals, you will reach more people and make deeper, longer-lasting connections that will help you grow your business in an authentic and meaningful way.