Marknadsföring

Analytic philosophy has come to dominate organizational theory and management education, despite criticism from several notable scholars. The European continental philosophical tradition, on the other hand, is seen by some as a counterpoint to US- and UK-dominated functionalistic organizational theories. These two very different schools of thought are now largely practiced in isolation from one another. Late nineteenth and early twentieth century philosopher Ernst Cassirer served as a mediating force and facilitated a fruitful dialogue between the two schools until he was forced to leave Germany when the Nazi party came to power. In Pluralism in Management, author Eirik J. Irgens utilizes Ernst Cassirer's pluralistic philosophy in order to investigate how different but connected forms of knowing, including art, myth, religion, science, and history may help us become better organizational scholars and management educators. With a special emphasis on the complementary qualities of art and science, Irgens builds on Cassirer to discuss how art and science represent two different but complementary channels to reality, in contrast with each other but not in conflict or contradiction, and the challenge of developing "e;two-eyed"e; managers.Revitalizing Cassirer's almost forgotten philosophy, the book illustrates the value of philosophical application to organizational study, and the need for bringing together the best of the humanities and the science based management traditions in order to improve management education.

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.This book was originally published as a special issue of the Journal of Marketing Communications.

The economy is commonly described either as the apolitical realm of calculation or as the fully political one of domination. This book scrutinizes the ways in which the economy is performed, in order to situate where precisely politics is located with regard to economic matters.This book was originally published as a special issue of the

This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas.The book was originally published as a special issue of Asia Pacific Business Review.

This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.

Although entrepreneurship in the informal economy occurs outside state regulatory systems, informal commercial activities account for an estimated 30% of economic activity around the world. This book is the first on the market to offer models and approaches to informal entrepreneurship as well as to its prospects for economic development. Offeri

This book is testimony to the emergent nature of human security as an idea, as a useful construct and as an operational strategy. The aim is to showcase new directions that may enrich the human security agenda in areas such as health and the environment as well as proposing multi-stakeholder approaches and solutions for vulnerable populations.

Bringing researchers, policymakers and business people up to date with the latest developments in the world of ecopreneurs, this timely new edition of Schaper's book updates and adds to the case studies of entrepreneurs engaged in sustainable business practice worldwide.

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relation

The textile industry plays a significant part in the global economy, yet often operates with disregard to its environmental and social impacts. This book takes a wide-ranging look at current analysis of the industry and explores the issues of continuous consumption and increasing disposability.

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption.

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

This book critically analyses the prospects of overhauling the legal framework of climate change regulation of corporations in African state. It adopts the dilute interventionism regulatory framework to tackle the culture of regulatory resistance by corporations in Africa.

This book examines how business schools seek to honour the ambition to both teach scientifically verified theories and practically useful concepts and models, and how the tensions derived from this duality may be problematic to handle.

Blockchain and distributed ledger technology (DLT) have been identified as emerging technologies that can enhance global supply chain management processes. Given the embryonic nature of the technology, use cases pertaining to how it can be adopted and deployed in supply chain contexts is scarce.

The feature that distinguishes this book from all other books on entrepreneurship is the comprehensive discussion of the challenges and opportunities that entrepreneurs encounter in the Industry 4.0 era. It enables readers to start dreaming big, visualizing, and encourages them to think clearly and creatively

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

This book covers responsible business practices and sustainability in the fashion textile supply chain, from the raw fibre stage, through production, to the point of customer consumption.