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Marknadsföring

Marknadsföring har gradvis blivit ett brett koncept som avser flera områden. Det finns många olika sätt att arbeta med marknadsföring, oavsett om det är digitalt eller analogt via skyltar eller liknande. Därför har vi ett varierat urval med böcker av experter på området. Vi har böcker skrivna av tidigare jättar på marknaden med olika syn på marknaden idag och om hur du kan säkra en bra position. Förutom dessa typer har vi också läroböcker som är gjorda med det specifika målet att lära läsaren så mycket som möjligt inom ämnet. Om du är i färd med att lära dig och förstå marknadsföring har vi bra böcker specifikt för detta. Kolla in vårt urval och se om du hittar någon inspiration för ditt kommande projekt!
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  • av Samet Caliskan
    2 037

    This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corporate law, competition law and corporate governance.

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    2 037

    The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, and create businesses that contribute to societal progress.

  •  
    2 037

    The section includes comparative analyses of AI adoption patterns in the music industry and provides practical insights into the use of AI tools for music production and distribution, it offers a detailed syllabus for training music industry stakeholders on harnessing AI technologies.

  •  
    787

    The section includes comparative analyses of AI adoption patterns in the music industry and provides practical insights into the use of AI tools for music production and distribution, it offers a detailed syllabus for training music industry stakeholders on harnessing AI technologies.

  •  
    787

    The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, and create businesses that contribute to societal progress.

  • av Piotr Zientara
    2 037

    This research monograph delves into the pressing issue of employee-centered social sustainability in the hospitality industry. With empirical studies and content analysis of CSR reports, it highlights the significant challenges faced by frontline hospitality workers-such as low wages, job insecurity, and limited union representation.

  • av Binna (Pearn Kandola LLP Kandola
    557 - 2 031

  • av Brian Peacock
    707 - 1 611

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    627

    This book provides a critical overview of the key aspects pertaining to Shariah governance within Islamic financial institutions and presents a detailed analysis of its conceptual background.

  •  
    627

    This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation.

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    627

    This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large.

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    627

    This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

  • av Adedeji B. (Professor Badiru
    1 091 - 1 337

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    627

    The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

  •  
    611

    This edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions.

  •  
    2 047

    This comprehensive edited volume explores the transformative impact of financial technology on expanding access to financial services and fostering sustainable economic development. It brings together insights from leading scholars and practitioners, offering a multifaceted examination of fintech innovations and financial inclusion globally.

  •  
    331

    This book covers a key topic for companies and management practice - that of how to create and foster a committed workforce in a post-pandemic era that has seen a radical change in working environments, approaches and employee understanding of her/his career and work-life balance.

  • av Patrizia (University of Insubria Gazzola
    331 - 781

  • av Petra (University of Birmingham Alderman
    627 - 2 037

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    627

    This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

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    627

    Organizing Sustainable Development offers a systematic and comprehensive theoretical analysis of sustainable development supplemented with practical examples, which will allow obtaining comprehensive knowledge about the meaning and its multi-context application in practice.

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    627

    This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

  • av Daniel (Trinity College Dublin Malan
    341 - 787

  • av Paolo (University of Naples Federico II Ricci
    341 - 821

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    891

    This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

  • av David Ackert
    347

    Focus on the right relationships for better business results. The Short List delivers a clear, actionable guide to identifying the people you need to prioritize and the techniques you can use to nurture those relationships into career catalysts.

  •  
    2 047

    Climate change is the greatest market failure in world history and thus the most urgent challenge in the world of business for the foreseeable future. This book brings together experts to shed light on the historical impact of business on climate change and of climate change on business.

  •  
    747

    Climate change is the greatest market failure in world history and thus the most urgent challenge in the world of business for the foreseeable future. This book brings together experts to shed light on the historical impact of business on climate change and of climate change on business.

  • av Brandon Coleman
    347

    Entrepreneurs: Ignite the hidden power of brand alignment! Celebrated branding industry legend Brandon Coleman Jr is on a mission to inspire all entrepreneurs to ignite the hidden power of brand alignment in their business and life. Brand ON! is a must-read if you are an entrepreneur trying to maximize your potential in today's markets. Brandon reveals the hidden opportunities and inspires immediate action by sharing real-life client stories from small to medium businesses that have experienced quantum growth through brand alignment. You will benefit from fifty years of consulting expertise and come to understand why brand alignment is an invaluable, time-tested way of optimizing the success of your business. This essential book for entrepreneurs: Shares half a century and $Millions worth of consulting expertise for the price of a book! Explains the fundamentals of a well-aligned brand Exposes the major causes that make most businesses Brand OFF! Provides you with the tools to begin assessing your own brand alignment. Writing with an entertaining blend of creativity and candor, Brandon will give you the power to turn your Brand ON!

  • av Emma Stratton
    281

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