Marknadsföring

The book has been created by the members of the United Nations Principles for Responsible Management Education group on anti-corruption, and brings together top international experts to consolidate the lessons from the Covid-19 crisis in order to improve transparency, integrity, trust, and governance in the future.

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.

This handbook provides a comprehensive study of consumer protection and behaviour in energy markets in selected jurisdictions worldwide. It provides a contemporary overview of national consumer protection and policy developments in the energy sector. The volume will be an essential reference for students, academics and policy makers.

This handbook highlights the limitations of quantitative data analytics, promoting qualitative approaches (in tandem or separately) in analysing and understanding data and phenomena. It will appeal to scholars conducting research projects with digital assets in Information Systems, Management, Strategic Management, and  Organisation Studies.

In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.

This annotated bibliography gives an overview of the development of public relations research in Canada. It introduces its history, identifies research gaps, suggests topics of future research and offers critical historiography. This work will appeal to scholars, students and practitioners within strategic communications and marketing.

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth.

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption.

There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored.

Transform your professional journey by mastering the art of genuine salesmanship.In CAPitalize Your Sales, Christopher A. Panagiotu offers an invaluable guide, crafted from his personal journey of professional development. More than just a resource; it's the mentor Chris wished he had during the early stages of his career. Distilling insights from over 20,000 hours of dedicated work in building his business, podcast, and brand, Chris shares a wealth of knowledge that led him to generate over $1,000,000 in annual revenue, starting from his humble beginnings in an apartment.Unlike typical sales books that often peddle superficial tactics, CAPitalize Your Sales delves into the art of sincere, genuine salesmanship. Chris's approach transcends traditional sales techniques, elevating its audience from mere salespeople to CEOs of their professional and personal lives. The guidebook takes readers on a chronological journey through Chris's career, offering full disclosure and showcasing his financial triumphs to demonstrate the effectiveness of his methods.Aiming for true sales mastery, CAPitalize Your Sales is a treasure for a wide range of aspiring professionals - from those just embarking on their sales career to CEOs steering large companies, and anyone in between with a dream to conquer the sales mountain. Chris's story is a testament to the fact that with the right guidance and strategies, achieving remarkable financial success is within reach for everyone. If Chris can earn approximately $5,500,000 in 9 years with a lean team, so can you!

The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty years. The introductory essay describes the intellectual history of the field and analyses the material selected for the volume. The selected papers constitute the best and most representative studies of

This book explores the relationship between rising inequality of income and wealth on the one hand and a slowdown in the rate of economic growth on the other. It also explains the role of business managers in the private sector of the economy and the value of socially optimal decisions.

Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.

Non-profit Governance offers twelve perspectives and analytical frameworks to facilitate the development of governance in non-profit organisations.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.

Consuming the Environment explores the environmental impacts of consuming everyday products and explains how we can consume more sustainably.

This handbook identifies the recent challenges in accounting research and the Sustainable Development Goals (SDGs) by exploring the evolutionary pathways and future direction of sustainability reporting. It explores the role of businesses as contributors to Agenda 2030 by assuming a multidisciplinary approach.

The book introduces a theory of ensemble storytelling to explain how the CIW has been able to animate workers, fight slavery, influence multinational corporations, and expand the Fair Food Program.

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