Marknadsföring

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

This book is a unique "`go-to" guide for all managers who should be looking at collaboration with other organizations as a new way to attain outstanding results that would not be achieved on their own. Currently, there is nothing of this nature on the market.

Shows how to plan for - and avoid - service interruptions through disasters large and small. This book covers how to deal with things from power outages to major hurricanes to unexpected peaks in inbound call volume that might threaten to swamp call-takers.

Embark on a transformative journey with Sasha Sweder, entrepreneur and inspirational leader, in her compelling book, "This Doesn't Make Me An Expert." Through candid storytelling and motivational insights, Sasha Sweder shares her quest to break free from societal expectations and embrace the power of reinvention while building a sales team. Join her as she guides you through the essential chapters, encouraging resilience and self-discovery.This book is more than a leadership or sales guide; it's an invitation to break free from limitations, nurture meaningful relationships, and unlock your true potential. Immerse yourself in Sasha Sweder's unique narrative that transcends traditional leadership stories and offers a path to personal and professional empowerment. Sasha Sweder imparts a sense of empowerment, urging readers to proclaim, "I can do this, I will do this. I just did this."

Discover a proven, easy-to-follow system to escape agency founder-led sales!"Anyone, Not Everyone" provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides readers through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.No fluff, no BS... just straightforward and effective tactics that will transform your agency.The techniques you're about to learn are the same ones that have helped hundreds of founders at successful agencies scale their businesses, create more freedom, and dominate their market.In this step-by-step guide, you'll learn: Deep Specialization Strategy: Unlike the vague advice to "niche down," Deep Specialization is a highly strategic, methodical process transforming agencies from Founder-led to Business-led. The Power of Specialization: How specializing in a vertical market can lead to faster growth and higher client retention rates.Identification of Vertical Markets: Process to identify and choose the right vertical for your agency's specialization.Sales and Marketing for Vertical Markets: Best practices and strategies tailored for specific verticals to attract your best-fit clients.Effective Positioning & Messaging: How to communicate your specialized agency's value proposition effectively to your target vertical.Resource and Hiring Strategies: The in-house or outsourced team resources you'll need and where to find them quickly.Real-life Success Stories: Concrete examples to illustrate the benefits and practical application of the Deep Specialization strategy.Filled with exercises and examples from agency owners who have used this strategy, the book offers pragmatic advice on how to apply this strategy to your agency.Are you ready to unleash the power of Deep Specialization?Go ahead and grab your copy of Anyone, Not Everyone now to get started today!

Are you tired of feeling like your Instagram profile is stuck in neutral while others zoom past with thousands of followers?Look no further than "InstaBoost: The Complete Guide to Increase Your Instagram Followers." Packed with actionable strategies and insider tips, this book is your ticket to transforming your Instagram presence from ordinary to extraordinary.In a world where social media success is measured in likes and follows, "InstaBoost" is your roadmap to achieving your Instagram goals. Whether you're a budding influencer, a small business owner, or just someone who wants to make a splash on social media, this book has something for you.Inside "InstaBoost," you'll discover: The Secrets of the Instagram Algorithm: Unlock the mysteries of the Instagram algorithm and learn how to work with it, not against it, to increase your visibility and reach a wider audience.Crafting Compelling Content: From stunning photos to engaging captions, learn how to create content that stops scrollers in their tracks and compels them to hit that follow button.Strategic Hashtagging: Master the art of hashtagging and discover how to use hashtags strategically to increase your discoverability and attract your target audience.Building Authentic Connections: Learn the importance of building genuine connections with your audience and engaging with them in meaningful ways that keep them coming back for more.Collaborations and Partnerships: Explore the power of collaborations and partnerships to expand your reach and tap into new audiences that you never thought possible.Tracking Your Progress: Utilize analytics tools and metrics to track your progress and adjust your strategy as needed to continue growing your Instagram following.Advanced Techniques for Rapid Growth: Delve into advanced techniques and strategies that will take your Instagram game to the next level and propel your follower count to new heights.Don't let another day go by feeling stuck and frustrated with your Instagram growth. With "InstaBoost" as your guide, you'll have everything you need to unleash your Instagram potential and watch your follower count soar. Get ready to transform your Instagram profile and become the influencer you were always meant to be.

Empower Your Entrepreneurial Spirit: Uncover the Steps to Financial Freedom in Twelve Months, Rise Above the Myths and Build a Successful Network Marketing Business.The Call of Aspiring Entrepreneurs: You, yearning to break the chains of conventional employment, are welcomed herein. If your vision aligns with mentorship, community tenets, and the urge for self-evolution, consider this book your clarion call.Prepare to acquire a potent mix of network marketing industry insights, crucial success faculties, and a tailor-made blueprint chiseled for your financial ascendancy.Stand Out with These Beaconing Lights: Myth dispelling clarity on the roadway to multi-level marketing triumphUnwavering dedication to ethical practice and crystal clear transparencyFocused cultivation of winning mindset, decisive goal-mapping, and seamless executionAn arsenal of pragmatic strategies for nurturing bonds and pioneering a trailblazing teamTransform Strategy into Triumph: With a trove of actionable tips, thought-provoking exercises, and authentic success tales, "Pyramid Ascendants" carves a bespoke route straight to the zenith of your network marketing business aspirations.Begin Your Assent to the Apex Step forward into a realm of financial mastery: Embrace the ascent to network marketing mastery and secure your copy of "Pyramid Ascendants" today. The path to your success story begins with this cornerstone decision.Become a Pioneer Among Enterprising Voyagers: Merge with a legion of intrepid entrepreneurs sculpting their futures through MLM. "Pyramid Ascendants" awaits to escort you into a domain of financial abundance.Revel in The Highlights of Your Journey: Spark the flame that ignites MLM successCultivate an unshakeable, ethical mindsetBecome an adept in the fine art of product and relationship masteryGracefully elevate through the MLM levants toward fiscal sovereigntyA Beacon of Untapped Potential: Envision unlocking a reservoir of latent entrepreneurial prowess with "Pyramid Ascendants." Embark on your quest to secure the MLM acumen you seek, and don't look back.

You are in a small business and are confused about what marketing really means.Is it just advertising? (spoiler alert: no it's not)Does it need to cost a lot of money? (spoiler alert: no it doesn't)Isn't it for big companies only? (spoiler alert: NO, definitely not!)Thrive, Not Just Survive is for any small business wanting to improve marketing results without breaking the bank - everything you do should have a positive return.If you're asking yourself questions like: How do I grow my business in economically turbulent times?Where can I get no nonsense advice without jargon for jargon's sakes?How do I ensure that I am maximising every penny of my marketing spend?Where should I prioritise my time?Then Thrive, Not Just Survive will answer all those questions and many more for you

Have you always dreamed of attaining financial freedom? Do you want to take your life into your own hands and earn your money online? Are you fed up with dubious online businesses and want to work with the largest company in the world? Then Amazon FBA is your big chance to make this dream come true!

Impulsa tu negocio local hacia el éxito con es tu guía definitiva para dominar el marketing y el SEO local y destacar en tu comunidad. Desde la optimización de tu presencia en línea hasta la participación activa en eventos locales, este libro te proporciona las estrategias y técnicas necesarias para aumentar tu visibilidad, atraer clientes locales y generar un impacto duradero en tu área geográfica.A través de 22 estrategias detallados, aprenderás cómo utilizar palabras clave locales, mejorar tu perfil en Google My Business, colaborar con influencers locales, y mucho más. Cada estrategia está respaldada por ejemplos prácticos y consejos expertos, lo que te permite implementarlas de manera efectiva en tu propio negocio.Ya sea que seas un pequeño empresario local o un emprendedor en crecimiento, este libro te brinda las herramientas necesarias para competir en el mercado local y alcanzar el éxito empresarial que deseas. ¡Es hora de hacer que tu negocio se destaque y florezca en tu comunidad!¡Adquiere tu copia hoy y comienza tu viaje hacia el éxito local!

"High-Ticket Growth Blueprint" está diseñado para los intrépidos, los innovadores, los emprendedores que actúan y las empresas que aspiran a transformar su realidad financiera. Es un llamado a la acción para aquellos que se atreven a buscar más, a no conformarse con lo ordinario.Este libro es pura dinamita. Vamos a revelar las estrategias que realmente funcionan para vender productos y servicios de alto valor.Con lecciones extraídas de los gigantes del marketing y enriquecidas con experiencias de primera mano, "High-Ticket Growth Blueprint" te equipa con todo lo necesario para lograr un entendimiento cabal y elevar tus estrategias de marketing y ventas a un nivel completamente nuevo.Olvídate de la teoría aburrida y prepárate para tácticas probadas en el campo de batalla, las que separan a los soñadores de los hacedores.Descifra el código para desbloquear mercados de alto valor, aquellos que muchos ignoran.Perfecciona una proposición de valor que haga imposible que tus clientes elijan a alguien más.Descubre estrategias de marketing y venta que elevan tu juego, posicionándote como líder indiscutible en tu nicho.Domina el arte de la venta consultiva, asegurando que cada transacción refleje la excelencia y exclusividad de tu oferta.¿Si estás listo para liderar tu sector en el mercado de alto valor, este libro es tu primer paso. Dale vuelta a la página. "High-Ticket Growth Blueprint" es tu boleto hacia el éxito en ventas high-ticket.

If you want a learn about a office management, how to manage our office ? Then you can buy this book. And read in your hand. and you can highlight thoughts and etc Of office managements.

Plongez dans l'Art de la Vente avec Maîtrise! Imaginez-vous, sur le point de conclure la vente la plus importante de votre carrière. Vos mains ne tremblent pas, votre voix est assurée, et vous savez que cette affaire est à vous. Comment est-ce possible? Avec "Vendre comme un fou", vous découvrirez les secrets des maîtres de la vente, des premiers appels à froid jusqu'à la clôture décisive. Ce livre captivant dévoile des stratégies et des techniques puissantes pour propulser votre entreprise vers de nouveaux sommets. Vous apprendrez à créer une dynamique de vente imparable, à dompter les objections et à transformer chaque "non" en une opportunité. Que vous soyez un débutant ambitieux ou un vétéran en quête de perfectionnement, ce livre est votre guide ultime vers le succès commercial. Dans "Vendre comme un fou", vous découvrirez: Les secrets des approches efficaces dès le premier contact.Comment construire une relation de confiance avec vos clients dès les premières minutes.Les tactiques pour conclure les ventes avec aisance et assurance.Des conseils pratiques pour surmonter les obstacles et les objections.Comment maintenir une motivation sans faille et une énergie positive.Ne laissez plus les ventes vous échapper. Transformez votre approche commerciale et devenez un maître de la persuasion avec "Vendre comme un fou". Êtes-vous prêt à transformer votre entreprise? Cliquez sur "Ajouter au Panier" maintenant et commencez votre voyage vers le succès!

The unavoidable phenomena of globalization is making the entire planet into a single market. In addition to lowering barriers to international trade and facilitating the flow of information and knowledge, globalization has also caused the world to shrink as it has linked individuals from various cultural backgrounds and made the world a truly global community. As the world becomes a single market, globalization has played a significant role in empowering businesses all over the world to expand their operations into foreign markets and leave behind their closed-off home markets. Goods and services are now confidently sold on a global scale. National borders are becoming less important as a result of this circumstance. Furthermore, this scenario finally led to a sharp rise in worldwide rivalry, which is putting local market-focused businesses at a disadvantage and causing them to progressively lose the competitive edge they have worked so hard to get. From the perspective of the consumer, various customer categories appear to have diverse responses to the dominance of multinational brands. It appears that some consumers cherish and revere global brands and perceive them as status symbols. However, some consumers may believe that multinational corporations are erasing national identities by imposing Western cultures on our society and endangering regional distinctiveness. The book at the habits of different customer types who use the same product, both locally produced and imported from other countries.

This book is a comprehensive guide that delves into cutting-edge approaches and techniques reshaping the landscape of quantitative research in the digital era. This book explores the latest advancements, tools, and strategies empowering researchers to harness the vast potential of online platforms. From leveraging artificial intelligence to refining survey methodologies, readers will discover practical insights to enhance the accuracy, efficiency, and relevance of their quantitative research endeavors. Whether you're a seasoned researcher or a newcomer to the field, "Unlock the Future" provides a roadmap to navigate the dynamic world of online quantitative research and propel your investigations into new dimensions of insight and discovery.

La plupart des études antérieures se sont concentrées sur la fidélisation de la clientèle et ont négligé l'importance du comportement d'achat croisé des clients. La présente recherche démontre comment des variables telles que la fidélité comportementale, la réputation de l'entreprise, la préférence pour la proximité, la composition de l'assortiment et la valeur perçue influencent le développement de l'intention d'achat croisé des clients dans le contexte des achats en ligne de vêtements, en introduisant deux cadres théoriques. Le premier modèle étudie l'effet de la loyauté comportementale, de la réputation de l'entreprise, de la préférence pour la proximité et de la valeur perçue sur l'intention d'achat croisé. Les résultats montrent que la valeur perçue influence fortement les relations des autres variables avec l'intention d'achat croisé des clients. Le deuxième modèle suppose différents types de biens - complémentaires, de substitution et les deux - pour examiner l'effet de la composition de l'assortiment sur le niveau d'achat croisé en contrôlant d'autres facteurs (par exemple, la valeur perçue, la loyauté, etc.). Les résultats indiquent que la composition de l'assortiment a une plus grande influence sur le niveau d'achats croisés lorsque les clients sont exposés à des produits de substitution et à des produits complémentaires lorsqu'ils recherchent un produit particulier.

A maioria dos estudos anteriores centrou-se na retenção de clientes e ignorou a importância do comportamento de compra cruzada dos clientes. A investigação em causa demonstra como variáveis como a lealdade comportamental, a reputação da empresa, a preferência pela proximidade, a composição do sortido e o valor percebido influenciam o desenvolvimento da intenção de compra cruzada dos clientes no contexto das compras online de vestuário, introduzindo dois quadros teóricos. O primeiro modelo investiga o efeito da lealdade comportamental, da reputação da empresa, da preferência pela proximidade e do valor percebido na intenção de compra cruzada. Os resultados mostram que o valor percebido influencia fortemente as relações das outras variáveis com a intenção de compra cruzada dos clientes. O segundo modelo assume diferentes tipos de bens - complementares, de substituição e ambos - para examinar o efeito da composição do sortido no nível de compras cruzadas, controlando outros factores (por exemplo, valor percebido, lealdade, etc.). Os resultados indicam que a composição do sortido tem uma maior influência no nível de compras cruzadas quando os clientes estão expostos a produtos de substituição e complementares enquanto procuram um determinado produto.

La maggior parte degli studi passati si è concentrata sulla fidelizzazione dei clienti, trascurando l'importanza del loro comportamento di cross-buying. La ricerca in oggetto dimostra come variabili quali la fedeltà comportamentale, la reputazione dell'azienda, la preferenza per la vicinanza, la composizione dell'assortimento e il valore percepito influenzino lo sviluppo dell'intenzione di cross-buying dei clienti nel contesto dello shopping online di abbigliamento, introducendo due modelli teorici. Il primo modello analizza l'effetto della fedeltà comportamentale, della reputazione dell'azienda, della preferenza per la vicinanza e del valore percepito sull'intenzione di acquisto incrociato. I risultati mostrano che il valore percepito influenza fortemente le relazioni delle altre variabili con l'intenzione di acquisto incrociato dei clienti. Il secondo modello ipotizza diversi tipi di beni - complementari, sostitutivi ed entrambi - per esaminare l'effetto della composizione dell'assortimento sul livello di acquisti incrociati controllando per altri fattori (ad esempio, valore percepito, fedeltà, ecc.). I risultati indicano che la composizione dell'assortimento ha un'influenza maggiore sul livello di acquisti incrociati quando i clienti sono esposti a prodotti sostitutivi e complementari durante la ricerca di un particolare prodotto.

В большинстве прошлых исследований основное внимание уделялось удержанию покупателей и упускалась из виду важность их поведения при перекрестных покупках. Данное исследование демонстрирует, как такие переменные, как поведенческая лояльность, репутация фирмы, предпочтение близости, ассортиментный состав и воспринимаемая ценность, влияют на развитие намерения покупателей совершать перекрестные покупки в контексте онлайн-покупок одежды, представляя две теоретические схемы. Первая модель исследует влияние поведенческой лояльности, репутации фирмы, предпочтения близости и воспринимаемой ценности на намерение совершить перекрестную покупку. Результаты показывают, что воспринимаемая ценность оказывает сильное влияние на взаимосвязь других переменных с намерением покупателей совершить перекрестную покупку. Вторая модель предполагает различные типы товаров - дополняющие, замещающие и оба - для изучения влияния состава ассортимента на уровень перекрестных покупок с учетом других факторов (например, воспринимаемой ценности, лояльности и т. д.). Результаты показывают, что ассортиментный состав оказывает большее влияние на уровень перекрестных покупок, когда в процессе поиска конкретного товара покупатели сталкиваются с товарами-заменителями и взаимодополняющими товарами.

Plongez dans l'univers captivant de 'Comment Promouvoir et Vendre Votre Innovation avec Succès', un guide dédié à la promotion et à la vente d'idées novatrices. Cet ouvrage pratique offre des stratégies pour positionner avec succès des produits ou services innovants sur le marché. À travers des conseils pratiques, le livre explore les nuances de la commercialisation d'innovations, dévoilant les tactiques gagnantes pour convaincre les clients, surmonter les obstacles et transformer les idées en succès commerciaux. Que vous soyez un entrepreneur ou un professionnel du marketing, cette lecture dynamique vous guidera dans l'art de promouvoir et vendre vos innovations.

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies. "Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz' textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance." Dr. Rainer Hillebrand, Deputy Executive Board Chairman of Otto Group "Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. 'The Wirtz' is essential for everyone who is concerned with this highly topical subject in his studies or in practice already." Dr. Arno Mahlert, Chief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek&Cloppenburg KG and maxingvest AG

Facture 2, 10, ou 100 fois plus que la concurrence, sans rien changer à ton offre.Il n'y a pas si longtemps, mes affaires allaient si mal que personne ne s'y intéressait, même gratuitement. Je savais que quelque chose devait changer... rapidement... Mais quoi ?Au cours des 4 années suivantes, je suis passé de travailler à perte, à gagner 36 $ pour chaque dollar dépensé sur toutes les plateformes. Au cours de cette période, nous avons gagné plus de 120 000 000 $ en ventes via 4 industries différentes: services, e-commerce, logiciels, et nos boutiques. Travaillant avec plus de 4500 petites entreprises, et plus de 100 000 consommateurs. Donc oui, cette méthode fonctionne pour tous les types d'entreprises (y compris la tienne). Donc qu'est-ce qui a changé ? La réponse: comment j'ai conçu mes offres.Les méthodes dans ce livre sont tellement efficaces qu'elles fonctionnent même sans que tu ne t'en rendes compte. Si tu n'appliques qu'une seule tactique d'une seule page de ce livre, tu connaîtras le succès. Tu verras. Ces étapes sont tellement simples, faciles, et rapides, que tu verras le changement d'attitude chez ton prospect dès ton prochain appel. Et mieux encore, tu n'auras rien à changer dans ton offre !Si tu veux que plus de prospects répondent à tes annonces, tout en investissant moins de frais de publicité, et moins d'efforts, et les faire accepter ton offre au prix fort... Chope ce livre.

In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale. This book is more than just a guide, it's a manifesto for African influencers ready to harness the true power of their creative content and capitalize on the wealth of opportunities awaiting them.

In the ever-evolving landscape of business, female entrepreneurs are stepping into their power like never before. In "Sell Like a Woman" seasoned sales expert Suzi Seddon seamlessly blends over 30 years of personal experience with astute observations to create a unique guide tailored for female entrepreneurs who are ready to redefine the art of selling and grow their business.You'll uncover the two fundamental aspects to selling like a woman: The Magic: You'll learn the essential role mindset plays in the journey to sales triumph and how to embrace your feminine energy strategy, making sales personal without the ick factor.The Method: You'll uncover the Flow State Selling System, Suzi's comprehensive framework that guides you through the art of selling in flow. You'll master acute listening, intuitive decision-making and the ability to navigate objections with elegance.In a realm where most salespeople operate with a masculine energy focus, Suzi breaks new ground by demonstrating that women fundamentally sell differently.With the perfect blend of wisdom, practical advice and empowering narratives, this book is a beacon for those who aspire to sell authentically, confidently, and unapologetically like a woman. You'll be able to exude confidence, banish imposter syndrome and unleash your unique feminine superpowers to "Sell Like a Woman."