Marknadsföring

#1 Globe and Mail Bestseller2016 Small Business Book Awards - Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Vol.2 continues offering yet more indispensable advice. Chapters cover issues ranging from creativity for good, how to decode creative DNA, embracing limitations, using humour or entertaining the right wrongs. Vol.2 offers holistic guidance on how to approach life and work in a mindful, smart way to make you a better designer, creator and thinker.

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES.Objections don't care or consider:* Who you are* What you sell* How you sell* If you are new to sales or a veteran* If your sales cycle is long or short - complex or transactionalFor as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind.In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.What you won't find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers' resistance.Instead, you'll learn a new psychology for turning-around objections and proven techniques that work with today's more informed, in control, and skeptical buyers. Inside the pages of Objections, you'll gain deep insight into:* How to get past the natural human fear of NO and become rejection proof* The science of resistance and why buyers throw out objections* Human influence frameworks that turn you into a master persuader* The key to avoiding embarrassing red herrings that derail sales calls* How to leverage the "Magical Quarter of a Second" to instantly gain control of your emotions when you get hit with difficult objections* Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation* How to easily skip past reflex responses on cold calls and when prospecting* How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle* The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale* Rapid Negotiation techniques that deliver better terms and higher pricesAs you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always the case. The key lies in what you're busy doing.

Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.

A must-read for sales reps, managers, and professional-services execs looking to do right by loyal customers--and profit from an influx of new accounts.

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.

"Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr.

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ¿ Why you need to be your prospect's guide in the buying process¿ Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence¿ How "do nothing" is the most fearsome competitor you have¿ How and when qualification, discovery, and product demos fit into a sales pitch¿ How your positioning is reflected in a great sales narrative¿ Why your differentiated value is the star of the show¿ The eight components of a solid sales pitchA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.

With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

A short and powerful guide to understanding branding and building successful brands.

Unlock unlimited growth potential for your business using your biggest advocates: your customers. Being a truly customer-centric organization goes beyond just having a customer success function. This book talks about some strategies that will help you adopt a company-wide customer-first mindset to fuel your growth.

Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

Pump up your business with the latest, greatest marketing techniquesThis updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You'll discover what works, what doesn't, and what is best for your business and budget.* Learn the marketing and sales strategies that work in any economy* Discover how to engage customers with trust and enthusiasm* Understand post-pandemic changes in consumer attitudes* Discover new tools and technologies for finding customers and inspiring loyalty* Adapt your brand, pricing, and sales approach to make your business more valuable* Avoid common marketing mistakes and learn how to measure the impact of your effortsIn a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in advertising. A study of integrated marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real--¡life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab-« Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Create sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you operate with technology by embracing AI automation and platforms that transform results.

A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama.