Marknadsföring

This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

This book investigates corruption and anti-corruption efforts in Africa, emphasising the regional and thematic differences and looking at key patterns and trends. The book will interest politicians, public officials, and organizations, as well as students and researchers of political science, public administration and corruption studies.

This book presents a transdisciplinary framework for addressing the 2030 Sustainable Development Agenda, offering fresh perspectives from the Global South. It provides an overview of the key challenges and opportunities associated with responsible business practices in the information age.

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

There is widespread rhetorical agreement that the fashion industry must get itself onto a more ethical and sustainable footing. What does this mean in practice, and how can this be achieved in different regions around the world?

The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through the lens of mental health.

Offering an empirical study together with a comparative analysis of the experiences of practitioners around the world, this book facilitates a greater understanding of corporate insolvency practice, confronting a misunderstanding of, and under-confidence in, corporate insolvency practitioners.

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising - in the broad sense of the term - both within and beyond Anglophone cultures.

The book reflects on ways of transcending Equality, Diversity and Inclusion (EDI) by establishing a dialogue between the professional experience of the authors and experts from academia and practitioners from financial services and executive search.

This interdisciplinary book explores how CO2 can become a resource instead of a waste, and as such, be a tool to meet one of the grandest challenges humanity is facing: climate change.

This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.

Differentiate yourself from the competition by seducing your customersIn a world where there's always a cheaper, faster product or service, how do you stand out against the competition?In The Art of Seducing Your Customers, John Boccuzzi Jr. introduces the S.E.D.U.C.E. framework, which teaches you how to build teams, rise above the competition, and deliver exceptional customer experiences that drive revenue and profitability.Step up and pay attentionEmpower your employeesDesign experience for acquisition and retentionUncover frictionConnect the dots between intention and expectationExpect competitors and the environment to changeJohn utilizes engaging storytelling, real-life examples, and expert interviews to teach you how to create memorable moments that will turn your customer into a raving fan of your brand.Key takeaways include:The importance of avoiding complacency and knowing when to pivotHow to be a friction hunter to continually create a smoother experience for employees and customersTraits you need to look for when hiring team membersHow to scale your team without losing passion for the customerEnsuring your team focuses on not just customer acquisition but also long-term retention and growthHow to ensure you stay aligned with your customer's needsHow Gen AI and technology will impact Customer and Employee experience and what you and your team can do to stay current and relevant

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Discover the world of dropshipping with Shopify through our comprehensive guide! Whether you're a complete beginner or looking to improve your existing store, this book is your ticket to success in e-commerce. Our guide "From Zero to Hero of Dropshipping with Shopify: Everything You Need to Know to Succeed" provides you with a detailed and easy-to-understand approach to dropshipping. We cover everything, from setting up your Shopify store, choosing a profitable niche, finding reliable suppliers, adding products, configuring payment and shipping settings, to customizing your store to stand out from the competition. But we don't stop there. We also guide you through the more advanced aspects of managing a Shopify store, including optimizing for SEO, setting up Google Analytics and Facebook Pixel, creating an effective marketing strategy, using email marketing and social media, working with influencers, providing excellent customer service, handling returns and refunds, and much more. Finally, we show you how to analyze and optimize your store's performance, manage its growth, overcome the challenges of running a Shopify store, and stay up-to-date with the latest dropshipping trends. With this book, you'll have all the tools you need to create a thriving and profitable Shopify store. Don't miss this opportunity to turn your e-commerce dream into reality. Start your journey to dropshipping success today! Table of Contents: Chapter 1: Introduction to DropshippingChapter 2: Understanding ShopifyChapter 3: How to Create a Shopify StoreChapter 4: Choosing a Niche for Your Shopify StoreChapter 5: How to Find Dropshipping SuppliersChapter 6: How to Add Products to Your Shopify StoreChapter 7: How to Set Up Payment and Shipping Settings on ShopifyChapter 8: How to Choose and Customize a Theme for Your Shopify StoreChapter 9: How to Optimize Your Shopify Store for SEOChapter 10: How to Set Up Google Analytics and Meta Pixel for Your Shopify StoreChapter 11: How to Create a Marketing Strategy for Your Shopify StoreChapter 12: How to Use Email Marketing and Social Media Marketing for Your Shopify StoreChapter 13: How to Use Influencer Marketing and Paid Advertising for Your Shopify StoreChapter 14: Providing Excellent Customer Service in Your Shopify StoreChapter 15: How to Manage Returns, Refunds, and Customer Reviews in Your Shopify StoreChapter 16: How to Increase the Average Order Value and Conversion Rate in Your Shopify StoreChapter 17: How to Use Remarketing to Increase Sales in Your Shopify StoreChapter 18: Analyzing and Optimizing Your Shopify Store's PerformanceChapter 19: Managing Growth and Challenges in Running a Shopify StoreChapter 20: How to Stay Updated with Dropshipping TrendsChapter 21: Conclusion; How to Succeed with a Dropshipping Shopify Store

Unlock the potential of Pinterest - not just as a haven of inspiration but as a game-changing platform for genuine profit. "Pin to Profit" is your no-nonsense guide to leveraging Pinterest's power for tangible results. Dive into actionable strategies, real-world case studies, and straightforward insights that can transform your brand's presence. It's not about fleeting tactics; it's about crafting a lasting legacy. Equip yourself with this essential guide, and watch your visions turn to profit. Don't just pin; profit.

Are you ready to unlock the secret to unprecedented sales growth and cultivate a customer base that's not just loyal but wildly profitable? Dive into the pages of "10x SALE AND CUSTOMER FOR LIFE: How to Boost Sales and Cultivate Loyal Customers for Life" and prepare to revolutionize your business!In this profit-driven masterpiece, you'll discover the winning strategies that have transformed countless businesses into cash-generating machines. From cutting-edge sales techniques to time-tested customer retention methods, every page is brimming with actionable insights designed to boost your revenue.Explore the power of profitable keywords and the art of customer persuasion that will skyrocket your online and offline sales. George Stallworth, the author, is your mentor, guiding you through the intricacies of achieving a 10x sales increase. The result? A business that not only survives but thrives in the fiercely competitive market.If you're a small business owner, digital entrepreneur, or part of a corporate conglomerate, this book is your golden ticket to exponential success. Get ready to witness remarkable results as you implement these profit-driven strategies. Don't just dream about a prosperous business; make it a reality with "10x SALE AND CUSTOMER FOR LIFE." Your journey towards profitability begins now

In the reliably creating scene of business and cash, the journey for overflow much of the time feels like a high-stakes bet. Nevertheless, envision a situation where we let you in on there's a strategy for building a thriving, useful business without consistently faltering on the edge of risk. Welcome to "Risk-Free Business Wealth," where the well-established considered keeping away from any dangers meets the stimulating chance of getting through money-related accomplishment.Find the Layout for Freedom from a futile way of life: This thorough helper takes you on a phenomenal journey, breaking the legend that opportunity is an inescapable companion on your central goal for wealth. The pages inside reveal a diagram that goes against the standard perspective, where the peril isn't your trustworthy companion, however, a decided choice is made with conviction. Sorting out Possibility and Grant: You'll pass on a journey to get a handle on the versatile dance between peril and prize. The book plunges into describing risk in business and researches the specialty of changing dangers and grants. Sort out some way to perceive an extraordinary bet that drives you forward and a silly bet that prompts financial unsettling influence. Fundamental Making Game Plans for Sensible Wealth: This isn't just another business book. A manual for making monetary dependability goes all the way. Explore the universe of essentially expecting pragmatic overflow. Uncover how to characterize business goals that drive your flourishing and specialty a fantasy for the future that transforms into your coordinating star. Improvement and Overflow Security: We familiarize you with the specialty of separating hypotheses, a framework that spreads your financial benefits across various assets, making a stronghold of money-related security. You'll moreover examine the methods for protecting your overflow, promising it stays unshaken by the impulsive tides of the money-related world. Imaginative Financial Organization: The journey happens with innovative financial organizations. Track down the power of chasing after smart financial decisions and using money-related instruments for progress. It's not just about managing cash; about etching a future described by your terms. Embracing Advancement for Business Improvement: Sort out some way to handle the earth-shattering power of advancement for business improvement. It's not just about getting a handle on the mechanized age; it's connected to thriving in it. Investigate tech-driven open entryways, clutch the advantage, and use development to get what is happening later on. Your Journey to Risk-Free Business Wealth Starts: Your journey to Risk-Free Business Wealth begins here. This present time is the best opportunity to step onto the way that prompts money-related security, one where decided frameworks and innovative thinking override weakness. Oblige us and set out on your journey of progress and developing long-haul monetary soundness like no other. "Risk-Free Business Wealth" isn't just a book; it's your visa to freedom from a futile daily existence. Express goodbye to the high-stakes wagers of business and welcome a period of decisions, reasonable frameworks, and the impact to make monetary prosperity without ceaselessly researching your shoulder. This moment is the best opportunity to reevaluate your approach to managing and laying out long-haul monetary steadiness, and everything starts here. Is it genuine that you are ready to open the best approach to getting through progress?

In der heutigen digitalen Ära sind soziale Medien ein unverzichtbarer Bestandteil des Marketings für kleine und Einzelunternehmen. Doch wie können Sie diese Plattformen optimal nutzen, um Ihre Marke aufzubauen, Ihre Reichweite zu erhöhen und letztendlich Ihr Geschäft erfolgreich zu führen?

WARNING: If you despise money, don't read this book. You need to follow a solid plan for quick business growth instead of haphazard actions of marketing if you want to build a profitable company. Making a marketing plan has always been a challenging and time-consuming task, which is why it is frequently neglected. Khatryna W. House, a rebellious marketer and serial entrepreneur, shares a breakthrough in marketing implementation in her book The Marketing Secrets that makes the process of producing a marketing strategy quick and easy. It is composed of nine squares on a single page. You'll be able to turn yourself from zero to marketing hero by using it to create your own intricate marketing strategy. The quickest and easiest approach to draft a marketing strategy that will accelerate the expansion of your company is using The Marketing Secrets, regardless of your level of expertise as an entrepreneur. This ground-breaking new book will teach you how to: - Increase revenue from current patients, clients, and customers; and attract new ones.- The reasons why marketing in the style of "big business" could ruin your company and tactics that are effective for small and medium-sized enterprises.- How to turn the tables and have prospects asking you to take their money while closing sales without being aggressive, needy, or annoying.* a straightforward approach that walks you through the creation of your own customized marketing secrets.Just follow the instructions and complete each of the simple and effective approach to create your own marketing secrets.- How to destroy rivals and establish yourself as the only sensible option.- How to use the techniques of direct response marketing to get outstanding outcomes on a shoestring budget.- How to charge a premium for your goods and services and have your clients truly appreciate it.

Gagner de l'argent regorge d'idées pratiques et rentables qui ne nécessitent pas de coûts de démarrage sophistiqués (ou, dans de nombreux cas, aucun coût de démarrage du tout) - de la vente et de la vente par correspondance aux services de restauration et de réparation de haute technologie.

Este libro es el resultado de años de experiencia de sus autores. En él se hace énfasis en la digitalización y la servitización como factores disruptores del marketing BtoB. El mismo cubre temas que como la co-creación de valor con el cliente, la optimización de las ofertas hechas a las empresas a través del suministro de servicios en BtoB, el mejoramiento del rendimiento comercial a través de los recursos digitales, entre otros.La obra va dirigida a emprendedores, empresarios, gerentes, directores, ejecutivos de mercadeo, estudiantes de maestrías que deseen tener un recurso de referencia para formular estrategias, desplegar tácticas y comprender las mejores prácticas del mercadeo entre empresas en un contexto digital.

O futuro é o hoje, e quando falamos em profissão sabemos bem que o digital é o que vai dominar o mundo.Esse Livro vai te ensinar na prática como ser um Social Media e começar a faturar de 4k à 10k por mês, trabalhando em casa com apenas um computador e um celular.Parece até um sonho mas na verdade isso é real, pois com o conhecimento certo e estratégico, você vai ver o quanto que isso é totalmente realidade e mais fácil que imagina!Conteúdo: IntroduçãoO que faz um Social Media?Quanto ganha um Social Media?Conhecendo as redes sociaisAlgoritmoMarketing digitalPersona x Público AlvoFunil de conteúdoCriando conteúdo para redes sociaisPromovendo seu conteúdoMedindo os resultadosFerramentas de gestãoCalendário editorialProspectar clientesPráticas de precificaçãoColocando em práticaConsiderações finaisVamos ao curso?

Influencing, in essence, involves the ability to affect the opinions, decisions and actions of other people. It can be seen as an act of leadership, where someone uses their knowledge, charisma and persuasive skills to guide others towards certain goals or ideals. Those who want to influence often crave power and have a specific vision of the world they want to create.Motivations for wanting to influence can vary widely. Some individuals seek influence as a form of personal power, seeking to gain an advantage over others or achieve ambitious goals. Others have more altruistic motivations, wanting to use their influence to make positive changes in society by promoting social or environmental causes.