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Marknadsföring har gradvis blivit ett brett koncept som avser flera områden. Det finns många olika sätt att arbeta med marknadsföring, oavsett om det är digitalt eller analogt via skyltar eller liknande. Därför har vi ett varierat urval med böcker av experter på området. Vi har böcker skrivna av tidigare jättar på marknaden med olika syn på marknaden idag och om hur du kan säkra en bra position. Förutom dessa typer har vi också läroböcker som är gjorda med det specifika målet att lära läsaren så mycket som möjligt inom ämnet. Om du är i färd med att lära dig och förstå marknadsföring har vi bra böcker specifikt för detta. Kolla in vårt urval och se om du hittar någon inspiration för ditt kommande projekt!
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  • av Philip Kotler
    687

    This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.

  • av Jay Daniel Thompson
    1 151

    Dieses Buch bietet eine Einführung in die Produktion digitaler Medieninhalte im einundzwanzigsten Jahrhundert. Dabei werden die Inhalte aus den Berufsfeldern Journalismus, Öffentlichkeitsarbeit und Marketing behandelt. Das Buch gibt einen Einblick, wie Inhalte präsentiert werden und befasst sich mit den rechtlichen und ethischen Fragen, mit denen sich die Produzenten von Inhalten konfrontiert sehen, sowie mit der Frage, wie diese Probleme erfolgreich bewältigt werden können. Die Kapitel enthalten auch Interviews mit Medienfachleuten und Quizfragen, die es den Lesern ermöglichen, das durch die Lektüre des jeweiligen Kapitels erworbene Wissen zu festigen.

  • - Moving from aging-as-you-go, to optimal aging in 2555
    av Michael M Dediu
    441

    From the beginning of civilization - which was full of frustrations, worries, uncertainties, and fears - medical assistance in general, and for aging in particular, was, is and will always be needed - but now, optimal aging, with the help of the preventive medicine, began to look much better, generating cheerful serenity, unshakeable confidence, and deeper enjoyment. There is a clear need for more resources to achieve the medical results which all people want, therefore significant changes in priorities are required. This book discusses this important subject, using many questions, giving responses, emphasizing on the new ideas, which will create the conditions for a peaceful, free, harmonious, and prosperous world, where all people are the beneficiary of this optimal aging. Because of this, the longevity of the new management system is much greater than the longevity of any other system. The objectives of the management of the world are not for a few years, but for a few millennia, therefore a spirit of unbridled optimism for the world's future is strictly necessary. The future begins to take shape in front of our eyes - it is astonishingly beautiful, and also able to kindle genuine happiness, contentment, and brings more peace and joy to everybody's life!

  • - Business ventures, values, and making a long-term impact
    av Joseph L Santos
    167

    From Dream to Reality" is an immersive exploration of the extraordinary journey from envisioning to realizing one's aspirations. Within these compelling pages, readers embark on a transformative odyssey that transcends mere wishful thinking and delves into the intricacies of making dreams come true.This inspiring narrative draws upon the author's personal experiences, crafting a tapestry of motivation that resonates with anyone seeking to bridge the gap between dreams and reality. Through poignant anecdotes and invaluable insights, the book unravels the secrets of success.Each chapter serves as a beacon of guidance, offering practical strategies for setting ambitious goals, surmounting obstacles, and harnessing the full potential of one's dreams. The book takes readers by the hand, imparting wisdom on time management, resilience, and strategic planning, making it a timeless companion for individuals of all backgrounds."From Dream to Reality" is not just a book; it's a roadmap for dreamers. It demonstrates that, with unwavering determination and a well-thought-out plan, even the loftiest aspirations can materialize into tangible achievements. This captivating work is an invaluable resource for those ready to embark on their own journeys from dreams to reality, and it stands as a testament to the remarkable power of the human spirit.From Dream to Reality" is an immersive exploration of the extraordinary journey from envisioning to realizing one's aspirations. Within these compelling pages, readers embark on a transformative odyssey that transcends mere wishful thinking and delves into the intricacies of making dreams come true.This inspiring narrative draws upon the author's personal experiences, crafting a tapestry of motivation that resonates with anyone seeking to bridge the gap between dreams and reality. Through poignant anecdotes and invaluable insights, the book unravels the secrets of success.Each chapter serves as a beacon of guidance, offering practical strategies for setting ambitious goals, surmounting obstacles, and harnessing the full potential of one's dreams. The book takes readers by the hand, imparting wisdom on time management, resilience, and strategic planning, making it a timeless companion for individuals of all backgrounds."From Dream to Reality" is not just a book; it's a roadmap for dreamers. It demonstrates that, with unwavering determination and a well-thought-out plan, even the loftiest aspirations can materialize into tangible achievements. This captivating work is an invaluable resource for those ready to embark on their own journeys from dreams to reality, and it stands as a testament to the remarkable power of the human spirit.

  • av Clifford Charles Davies
    241

    Leveraging Social Media to Showcase Your Design Skills is a must-read Special Report for designers of all skill levels eager to amplify their talent in the digital landscape! In today's internet-powered era, showcasing your abilities online can make all the difference. Whether you're a rookie getting your footing or a seasoned professional seeking to broaden your reach, this seminal guide will equip you with practical strategies to effectively broadcast your design skills.What you'll discover in this report: Recognizing the power of social media in the design industrySelecting the most relevant platforms for creative exposureDeveloping an engaging digital portfolio that captivates at first glanceMaking most of Instagram and Pinterest for design sharingMastering SEO and the art of hashtags to drive trafficNavigating social media analytics to measure your successAuthored by Clifford Charles Davies, a beacon in the online art community, this compelling guide un-Codes the enigmatic world of social media revealing how you can effectively transform it to your visual stage. With a vast reservoir of wisdom derived from his personal journey, Clifford brings a unique blend of teachings, case studies, and action points to light up your path.Elevate your design game and captivate a wider online audience than you ever dared to dream! Ready to make your mark in the digital design universe with the help of social media? Get your copy today!

  • av Eliza Barbara Todd
    241

    Unleash the power of social media and revolutionize your retail sales with our breakthrough Special Report, "Turbocharging Retail Sales with Social Media"!From boosting brand identity on global platforms to mastering the intricacies of social media campaigns, this Special Report by the acclaimed strategist, Eliza Barbara Todd, is a goldmine of knowledge for retail entrepreneurs seeking to catapult their sales to new and exhilarating heights.Key highlights of the book include: Demystifying common misconceptions about social media platforms and finding the perfect space for your business A comprehensive guide to crafting compelling social media campaigns that resonate with your target audience Strategies for converting social media traffic into tangible sales, with actionable steps to monitor and improve conversion rates Illuminating the power of influencer partnerships and customer engagement Advanced advertising strategies, including audience targeting and re-targeting techniquesEliza's practical approach uncovers the untapped potential of social media, helping readers navigate the rapidly evolving digital landscape in the most profitable way. Whether you're a social media novice or a seasoned veteran, Eliza's guide offers you insights you won't find elsewhere.So, are you ready to transform your retail business using the colossal power of social media? "Turbocharge Retail Sales with Social Media" promises to be a game-changer that sets the stage for unprecedented growth. Hurry up and grab your copy - long-lasting success In the dynamic world of retail is just a click away!

  • av Melinda Vera Hughes
    241

    In the cresting waves of the 21st century's digital surge, businesses are discovering the limitless potential unleashed by social media. This veritable goldmine extends way beyond traditional boundaries, empowering businesses to vault into international arenas. Our Special Report, "Leveraging Social Media to Build Internationally Savvy Businesses," is the compass you've been seeking in this dynamic global landscape.This not-to-be-missed guide is replete with practical insights, expert opinions, detailed case studies, and strategies meticulously curated for your business success. Whether you're a globetrotting conglomerate or a growing local business dreaming of international expansion, this report is your passport to the world of successful globalization and savvy international business building.Here's a sneak peek into the content of this insightful guide: Understanding the indispensable role of social media in today's business worldBreaking language and culture barriers in a globalized marketMastering engaging interactions on worldwide platformsSuccess stories illustrated through astutely analyzed case studiesAnd so much more!Penned by the internationally acclaimed business strategist, Melinda Vera Hughes, this report is not merely a bland assembly of facts and figures. It is an engaging and enlightening journey filled with real-world examples and easily actionable tips to sow the seeds of global success in your business growth plans.Ready to embark on a journey towards international success and breakthrough the borders holding your business back? Purchase this Special Report, and set your business on a trajectory towards global dominance today!

  • - Leveraging Social Media
    av Zachary Martin Stevens
    241

    In this dynamic age of digital connectivity, freelancing opportunities are at an all-time high. The secret to your success? Leveraging the tremendous power of social media and digital marketing. This comprehensive guide, "Digital Marketing for Freelancers: Leveraging Social Media", is your roadmap to thriving in the digital space as a freelancer.It's more than a guide; it's an action plan to grow your freelancing business digitally. Utilize social media creatively and efficiently. You don't need to be a technology wizard to follow along; it's designed to be a straightforward guide for everyone.What's Inside: Understanding the basics of digital marketingTips to build your brand as a freelancerOverview of various social media platformsStrategies for creating engaging contentKey insights into SEO and keywordsEffective networking tips through social mediaDecoding paid social media marketingHow to evaluate success using metrics and analyticsGuidance on continuous learning and staying relevantAuthored by Zachary Martin Stevens, a proponent in the field of digital marketing and an ardent enthusiast of the freelance world, this special report serves as a launchpad for freelancers aiming for success. His years of expertise in the digital world echo in his words, providing valuable insights just a read away.It's time to amplify your reach, build your brand, and elevate your freelancing business, all with the power of digital media marketing. Are you ready to embark on this journey? Get your copy today!

  • - Mastering Online Marketing for Explosive Growth
    av Suraj Jaiswal
    177

    Unlock the Power of Digital Marketing for Explosive Coaching Growth!Are you a coach looking to thrive in the digital landscape? "The Coaches' Guide to Digital Domination: Mastering Online Marketing for Explosive Growth" is your ultimate playbook to harness the full potential of digital marketing strategies tailored specifically for coaches like you.In this comprehensive eBook, seasoned digital marketer Suraj Jaiswal shares a wealth of insider insights gained from over a decade of experience. Whether you're an established coach or just starting out, this guide is designed to equip you with actionable techniques to elevate your online presence, attract quality leads, and drive remarkable business growth.Key Highlights:

  • av Cedric Clarence Wheeler
    241

    "Transforming Small Business Sales with Social Media" isn't just a guide, it's a journey-a journey of connecting, engaging, and transforming 'likes' into sales. Whether you're just dipping your toes into digital waters or are a seasoned social media surfer, you'll find this guide an indispensable companion in your business growth voyage.In this comprehensive yet vibrant exploration, author Cedric Clarence Wheeler infuses his years of hands-on experience with up-to-the-minute insights to break down social media's most powerful tools into digestible and actionable steps. There's no jargon-induced headaches, just practical wisdom and friendly encouragement.Here's what you can expect: Master the nuances of different social platforms and identify which are right for your business. Create compelling content that resonates with your audience and boosts your brand visibility. Discover the world of social selling and learn how to forge strong relationships with your audience. Learn when, why, and how to employ paid advertising for maximum results. Incorporate influencer marketing for broadened reach and boosted credibility. Track your success using key performance indicators and analytics. Prepare your sales strategy for the future with a sneak peek into upcoming social media trends.Throughout the report, you'll discover comforting 'aha' moments that take away the intimidation factor and replace it with excitement for what's possible.So, are you ready to turn your small business into a big player in the world of social media? Tag along with Cedric and get set for incredible growth. It's not just about business, it's personal, and it begins now!

  • av Harry James Marshall
    241

    Unveil the secret recipe for restaurant success in the digital era with our compelling Special Report: "Restaurant Promotion through Social Media!"This isn't just another humdrum report droning on with dull data and statistics. Authored by industry expert, Harry James Marshall, this Special Report is a seething pot of practical wisdom, insightful case studies, and powerful strategies designed to supercharge your restaurant's social media presence.In the chapters, you will discover: The unfathomable potential of social media for restaurant promotionA beginner's guide to all major social media platformsHow to build and enhance your brand identity onlineThe craft of creating engaging contentEffective use of customer content and reviewsMastering social media advertising and influencer collaborationsDealing with criticism and negative feedbackWhether you manage a quaint hometown cafe or a bustling global food chain, this report is packed with invaluable insights to stay ahead in the digital race. It's laden with actionable takeaways and drenched in cheerful optimism, making it a delightful read for any restaurant owner or manager keen on making a mark in the online space. So don your aprons, preheat your digital ovens, and get ready to serve a feast of fabulous content to your online audience. Grab your copy today and start cooking up a digital storm!

  • av Edmund Harold Harris
    241

    Unearth the Potential of Social Media for Your Events!Destined to become an invaluable resource for both novice and seasoned event planners, The Ultimate Guide to Social Media for Event Planners is here to escort you into the vibrant world of digital event promotion. This dynamic special report, penned by industry luminary Edmund Harold Harris, opens up a goldmine of knowledge that would drastically enhance your social media prowess.What to Expect?Master the art of choosing the right social platforms that align with your event type and target audience.Create a full-proof social media strategy that guarantees maximum event visibility and attendee interaction.Learn the secrets to crafting content that sparks interest and cultivates engagement even before the event starts.Explore the best practices for onsite digital engagement and pick up tactics for a noteworthy post-event digital debrief.Understand the importance of measuring your social media impact and learn easy ways to do it.Stay ahead of the curve by anticipating emerging social media trends, ensuring your events stay relevant and appealing. If executing flawless events and expanding your digital footprint are part of your mission, this guide is a must-read. It's filled with actionable insights, practical strategies, and real-world knowledge shared by the best in the industry. No more guesswork - just a confident step into the future of event planning!

  • - Social Media and Webinars
    av Harry R Scott
    241

    Discover the electrifying fusion of social media and webinars in the digital marketing landscape with the dynamic Special Report, "Driving Online Attendance: Social Media and Webinars".As the digital world continues to evolve, knowledgeable guide, Harry R. Scott, invites you on a thrilling journey to explore the immense potential of webinars partnered with powerful social media strategies. Unveil the secrets to creating engaging online experiences that pull your audience towards your brand like a magnet.Unlock the power of social media for audience interaction.Decipher the basics of webinar structuring and delivery.Implement effective strategies to increase webinar sign-ups.Boost attendee engagement during webinars.Measure your success using analytics.Harry's purview is not confined to theories; practical case studies highlighting successful brands harnessing the powerful social media-webinar mix are presented.Whether you're just beginning your digital marketing journey or you're a seasoned professional seeking to elevate your strategy, this special report is an empowering guide that will fuel your online strategies into the future.Dive in now and transform your digital marketing game!

  • av Samantha Joy Vance
    241

    'Social Media for Successful Film Promotion' is the ultimate guide for anyone interested in navigating the fascinating intersection of film and social media! Serving as your detailed roadmap, this special report uncovers the extraordinary potential of social platforms in facilitating a successful film promotion. 'Samantha Joy Vance', a seasoned expert in the film industry, brings forth practical techniques, comprehensive strategies, and invaluable insights throughout this report.This dynamic report is geared to take your film from being a mere title to a viral sensation. Primarily focusing on content creation, effective use of hashtags, leveraging meme culture, engaging with influencers, understanding new norms of film launches, and evaluating promotion metrics for success, Samantha makes sure you are equipped with everything you need to make waves in the digital space. In addition to practical knowledge, this report also dip its toes into successful case studies, providing real-world examples of triumphant social media campaigns. Table of Contents Unveiling the Power of Social Media Understanding Social Media Platforms: From Facebook to TikTok Tailoring Your Message: Content Creation for Film Promotion Visual Storytelling: Creating Engaging Trailers for Social Media Hashtag Heaven: Effective Hashtags and Their Role in Promotion Mind the Trend: Leveraging Viral Challenges and Memes in Film Promotion Influencer Culture: Harnessing the Stardom for Your Film Online Premieres: The New Norm in Film Launch Evaluating Success: Metrics That Matter in Social Media Promotion Case Study Analysis: Successful Social Media Campaigns for Film PromotionExperience the magic of film promotion through social media with this exclusive special report and make your film the next big talk of the town!

  • av Jacqueline L Marshall
    241

    Revealing the Secrets of Social Media in Book PublishingStep into the engaging world of digital marketing in the publishing industry with Jacqueline L. Marshall's comprehensive guide, 'Revealing the Secrets of Social Media in Book Publishing'. With a dash of charm and wit, this Special Report embarks on an explorative journey through the avenues of social media and their application in book marketing.Why You Need This Report: Unfurls the magic of social media marketing in publishing.Deciphers each social media platform's unique characteristics for maximum engagement.Shares insights on creating compelling content and building an enthusiastic online community.Highlights how to avoid common mistakes and leverage influencer marketing.With its up-to-date analytics information and future trends, 'Revealing the Secrets of Social Media in Book Publishing' is your guide on how to stay at the forefront of the rapidly evolving digital publishing industry. It offers practical, easy-to-action strategies, ensuring your marketing efforts get the recognition they deserve. Authored by Jackie Marshall, a respected trailblazer in digital marketing strategies for the publishing industry, this report represents a significant shift in understanding how words meet the world.Strap yourself in for a ride into the fascinating world of books and social media!

  • - Strategies and Techniques for Dominating Search Rankings
    av Atilla Öntürk
    291

    Elevate your digital presence with "Mastering Advanced SEO: Strategies and Techniques for Dominating Search Rankings." This comprehensive guide is your roadmap to conquering the intricate realm of advanced SEO. From unlocking the nuances of search algorithms to harnessing cutting-edge strategies, this book equips you to seize the top spots in search results. Whether you're a seasoned SEO professional or an aspiring expert, dive into this book and transform your approach to achieving search dominance.

  • - Simplified strategy for success
    av Daniel D Sims
    141

    Uncover the secrets of impactful marketing in only one page! With 'One-Page Marketing Mastery, ' you'll learn how to shine in a busy market, attract attention, and explode your brand. No more fluff-simply powerful strategies that succeed.Get ready to: Master the essentials of marketing.Create killer campaigns with less.Elevate your brand like a pro.Don't miss out! Grab your book now and transform your marketing game. Your success story begins with just one page.

  • - Votre guide pas à pas pour apprendre à générer des leads via Google
    av Bryan Bren
    347

    Nouvelle édition - 19/08/2023 Google Ads est une plateforme publicitaire en ligne de Google qui permet aux spécialistes du marketing de créer des annonces et de les publier en ligne. Avec Google Ads, vous pouvez créer des annonces ciblées sur des publics spécifiques, en fonction de mots-clés, de centres d'intérêt, de la géolocalisation et d'autres facteurs. Vous pouvez ainsi atteindre les personnes les plus susceptibles de cliquer sur vos annonces et de devenir des clients. Dans ce manuel, vous apprendrez à activer et à gérer des campagnes sur Google, à générer des prospects et à vendre à l'aide des techniques et des outils les plus récents.En outre, vous trouverez les thèmes suivants: Définitions telles que CPA, CPC, CPM, CPL, CPD, ROI, ROAS, etc.Aperçu des annonces GoogleTypes de campagnesStructure et paramètres de la campagneCorrespondance des mots-clés: exact, phrase, générique et générique modifiéScore de qualitéRecherche et regroupement de mots-clésCréer une campagne de rechercheExtensions d'annoncesComment optimiser une campagne de rechercheAperçu des campagnes d'affichageCampagnes sur YouTubeUn cadeau exclusif au début du livreEt bien plus encore !La maîtrise de ces compétences vous permettra de créer et de gérer votre propre entreprise ou celle d'autres personnes !Qu'attendez-vous ? Achetez dès aujourd'hui le livre "Google Ads Step-by-Step" de Bryan Bren et commencez à intercepter des clients potentiels sur le web !

  • - La Guida Indispensabile, Per I Giovani
    av Nicholas Tonti
    271

    Benvenuti nel mondo del marketing! Questa guida è pensata per i giovani che si stanno avvicinando a questo vasto e affascinante campo, ma si sentono confusi di fronte all'ampia gamma di informazioni disponibili. Nel corso di queste pagine, cercherò di fornirvi una panoramica chiara e concisa del marketing, spiegando concetti universali che possono essere applicati a qualsiasi settore o situazione.

  • - First Steps
    av Emma Minich
    197

    Creating a successful digital marketing campaign involves careful planning, strategy development, and execution.

  • - Mastering the Art of Risk and Navigating Uncertainties with Confidence
    av Wendy A Johnson
    131

    The book "How to Handle Risk" provides a comprehensive guide to effectively managing and navigating various types of risks in both personal and professional contexts. Drawing on real-world examples, practical strategies, and expert insights, the book takes readers through a step-by-step process to identify, assess, mitigate, and manage risks that could impact their goals and decisions. Readers will learn how to develop a proactive approach to risk management, embracing uncertainty as an opportunity for growth rather than a setback. The book covers essential topics such as risk identification, risk assessment techniques, creating contingency plans, adapting to changing risk landscapes, and communicating risks with stakeholders. With a focus on practicality, the book offers actionable advice for creating robust risk mitigation strategies and fostering a risk-aware culture. It emphasizes the importance of adaptability and continuous improvement in the face of evolving risks. Additionally, the book discusses the psychological aspects of risk management, helping readers understand their own risk tolerance and decision-making biases. Whether you're a business professional, project manager, entrepreneur, or someone seeking to make more informed decisions in life, "How to Handle Risk" equips you with the tools and mindset needed to confidently face challenges, make calculated choices, and navigate uncertainties for greater success and resilience.

  • - Captivating the Planet with Your Brand
    av Benjamin Stone
    141

    Enter the exhilarating world of TikTok, where creativity reigns supreme and a brand's influence can skyrocket overnight. With the average user spending nearly an hour daily on this dynamic platform, TikTok offers unparalleled opportunities to connect with diverse audiences worldwide. "TikTok Domination: Captivating the Planet with Your Brand" explores how you can harness this phenomenon to transform your business and create your own digital revolution.The book provides an all-inclusive blueprint that covers: Understanding the TikTok Landscape: Dive into the heart of TikTok and decode the psyche of its primarily Gen Z and millennial users. Learn to appreciate the platform's uniqueness and why it's the ideal space to connect with today's tech-savvy, socially aware consumers.Mastering the Art of Content Creation: Discover the secret sauce behind viral content. Break down popular TikTok trends, hashtags, and challenges. Learn how to create captivating content that resonates with your target audience and propels your brand to new heights.Leveraging the Power of User-Generated Content (UGC): UGC is the backbone of TikTok. Understand the potency of UGC in building communities, fostering brand loyalty, and driving user engagement. Learn strategies to encourage and leverage user-generated content to amplify your brand's reach and credibility.Navigating TikTok Advertising: Master the art of TikTok advertising. Understand the platform's ad structure, targeting options, and best practices to craft high-performing ad campaigns that resonate with TikTok users.Measuring Success and Optimizing Strategy: Learn to measure your success with detailed insights and analytics provided by TikTok. Use this data to tweak and optimize your content strategy, ensuring your brand's growth is continual and sustainable.The book is rich with real-world case studies, providing insights into successful strategies employed by brands across the globe. Whether you're a seasoned digital marketer or a startup owner embarking on your social media journey, "TikTok Domination: Captivating the Planet with Your Brand" offers a comprehensive guide to conquering the TikTok universe. Start reading today and reshape your brand's future.

  • - A Comprehensive Guide to Building and Sustaining Your Startup
    av Benjamin Stone
    141

    "Entrepreneurship Unveiled: A Comprehensive Guide to Building and Sustaining Your Startup" is a meticulously crafted, extensive manual devised to assist both budding and seasoned entrepreneurs with the requisite knowledge and skills to successfully initiate, operate, and manage their business ventures. The book demystifies the often intricate and challenging world of entrepreneurship, breaking it down into manageable, comprehensible, and actionable segments.Covering a vast landscape of entrepreneurship, this guide starts from the genesis of a business idea, walking readers through the process of conducting thorough market research to validate the idea. It explains how to develop a compelling value proposition and a robust business model, preparing startups to compete effectively in the marketplace.The book then delves into the critical aspects of securing funding, providing an in-depth analysis of various avenues such as angel investors, venture capital, loans, and grants. It sheds light on the art of crafting compelling pitches, preparing effective business plans, and negotiation techniques to secure the most advantageous funding deals."Entrepreneurship Unveiled" also acts as a guidebook to navigate the complex legal landscape entrepreneurs encounter. It elucidates key legal aspects, including protection of intellectual property, determining the right business structure, understanding employment regulations, and negotiating contracts. This knowledge can safeguard startups from potential legal pitfalls, ensuring they function within the confines of the law.The book further delves into the operational side of running a startup. It covers effective strategies for marketing, sales, and customer service, giving your venture a competitive edge. Insights into managing finances, human resources, and operations are provided, helping entrepreneurs to streamline their businesses for maximum efficiency and profitability.Real-world examples and case studies peppered throughout the book offer practical understanding and application of complex concepts, presenting readers with a clear picture of challenges and opportunities in the entrepreneurial world. At the end of each chapter, checklists and actionable steps ensure that the knowledge gained can be implemented practically, increasing the likelihood of startup success.Key features of "Entrepreneurship Unveiled" include: Extensive guidance on protecting intellectual property, a key asset for maintaining the competitiveness of your startup.Detailed discussions on choosing the right business structure, allowing for efficient operations, minimized legal risks, and optimized tax benefits.Comprehensive overview of employment law and its implications on hiring, terminating, and managing employees, fostering a conducive work environment.An in-depth look at different types of contracts and effective strategies for negotiation and enforcement, ensuring beneficial agreements with various business counterparts.A practical approach to securing funding, with advice on creating compelling pitches and business plans, and effective negotiation techniques.Real-world examples and case studies to aid understanding of complex concepts.Checklists and actionable steps at the end of each chapter for immediate implementation of the knowledge gained.In sum, "Entrepreneurship Unveiled: A Comprehensive Guide to Building and Sustaining Your Startup" is the go-to resource for anyone seeking to leave their indelible mark in the dynamic world of entrepreneurship. Whether you are in the ideation phase, just launching your startup, or looking to scale your existing business, this book will provide the tools, insights, and confidence you need to navigate the entrepreneurial journey successfully.

  • - Cuando el Marketing hace Historia
    av Alessia Tiberi
    357

    "Despiadado, cínico y convincente, como los Stones" Después de habernos contado los fundamentos del Marketing a través de la metáfora del fútbol, en "Marketing 4.4.2", Stoppacciaro y Tiberi nos llevan a descubrir estrategias y técnicas operativas para lograr el éxito profesional, a través de la historia, canciones, conciertos y anécdotas de uno de los las bandas más famosas e icónicas de todos los tiempos: los Rolling Stones. Música, comercio o cualquiera que sea tu sector, si quieres llegar a lo más alto, la lectura de este libro te hará descubrir tanto qué ha permitido a Mick Jagger y asociados ser el número uno durante más de 60 años, como cómo aplicar su lección a tu actividad laboral. Tanto si eres fanático de los Stones como si no, esta ingeniosa narración te cautivará y te sumergirá al ritmo del rock'n'roll más famoso de la historia. ¿Eres fanático de la música y los Rolling Stones? Entonces lee aquíLa lectura de este libro le permitirá conocer algunos de los eventos más icónicos de la historia de los Rolling Stones, conocer el detrás de escena de sus grandes éxitos y ver la historia de la "banda de Rock'n'Roll más grande del Mundo" bajo un punto de vista nuevo y original! También descubrirá que usted también puede alcanzar el éxito personal, profesional y, por qué no, musical, simplemente aplicando lo que los Stones hicieron a su situación. ¿Eres un entusiasta del marketing o un erudito? Entonces lee aquíLa lectura de este libro le permitirá conocer y poner en práctica las técnicas y estrategias de marketing para lograr y mantener el éxito. A través del estudio de estas páginas, podrás descubrir algunos de los secretos de marketing más efectivos del mundo y aplicables en todos los sectores y en cualquier momento. También tendrás la oportunidad de aprender al ritmo del Rock'n'Roll que solo la historia de los Rolling Stones puede garantizar. Un libro de marketing, escrito para que sea emocionante, fácil de leer y que te haga olvidar el "aburrimiento" de estudiar. Si por el contrario eres fan de los Rolling Stones, o amante de la música y, al mismo tiempo, una persona que quiere descubrir y aprender más sobre marketing, LEE AHORA "¡Rolling Stones Cuando el Marketing hace Historia!" En este libro encontrarás: Historias sobre la banda: algunas de las historias más icónicas de la carrera de los Rolling StonesFan Stories - Historias y análisis de los fans de los Stones desde la década de 1960 hasta la actualidadHistorias de conciertos - Historias y análisis de conciertos y giras con entradas agotadas durante más de 60 añosEstrategias: un análisis de algunas de las estrategias de marketing más eficaces de la historiaCasos prácticos - Ejemplos prácticos de cómo se han aplicado estas estrategiasAcciones concretas - Consejos y trucos para aplicar inmediatamente técnicas y estrategias a tu negocioMás información en rollingstonesmarketing.com

  • - Crafting a lasting identity for your Handmade Business
    av Madison Bonham
    197

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