Marknadsföring

This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.

Dieses Buch zeigt auf, welche Herausforderungen die hochkomplexe ESG-Regulierung an die Kommunikation von Unternehmen stellt ¿ und wie diese gemeistert werden können. Mit Beginn des Jahres 2024 werden die Anforderungen an die Umwelt-, Sozial- und Governance-Berichterstattung deutlich erhöht. Die Corporate Sustainability Due Diligence Directive (CSDDD oder CS3D) der EU verlangt von mehr Unternehmen aller Größen detaillierte Erklärungen zur Vereinbarkeit des Geschäftsmodells mit ESG-Standards.Diese neue Ära der Unternehmensberichterstattung muss von Experten aus der Unternehmenskommunikation, der Kapitalmarktkommunikation und dem Rechnungswesen gemeinsam angegangen werden, um die Überzeugungskraft, die Reichweite und das krisenfeste Narrativ der ESG-Berichterstattung zu stärken. Die Autoren erläutern, welche Aspekte und Perspektiven hierbei besonders entscheidend sind und wie Unternehmensverantwortliche ihr Reden und Handeln immer wieder neu gewichten und austarieren können.

Building on a strong foundation Whether you are planning on building a house, a successful career, or a profitable business, starting with a strong foundation ensures whatever you build is better equipped to stand the tests of time and storms that might come your way. We trust that Foundational Success will provide solid guidance in laying a strong foundation for your ongoing growth and long-term success. Each of our expert authors is committed to providing solid 'building blocks' for your personal and professional success. Building Blocks:Drawn from their personal experience and expertise.Drawn from various areas, interests, and sizes to allow you to fit them where most helpful and needed. Drawn from their interaction and engagement with people like you and me around the world.Drawn from generous hearts and engaged minds. "The house we hope to build is not for my generation, but for yours. It is your future that matters. And I hope that when you are my age, you will be able to say as I have been able to say: We lived in freedom. We lived lives that were a statement, not an apology." Ronald Reagan, former USA PresidentDream BIG dreams, think BIG ideas, and seek BIG successes! Never let your memories become larger than your dreams. You can build the personal and professional success you seek. We are pleased to help with these foundational success principles and ideas! On behalf of our amazing team of experts and authors I wish you a successful journey. It has been my privilege to work with these amazing people and to learn along with you.

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Embark on a transformative journey into the digital frontier with this comprehensive guide. From freelancing and e-commerce to investing and coaching, discover a diverse array of opportunities for financial success online. Authored by the dynamic Jatin Sharma, this book is a roadmap to navigate the ever-evolving world of digital income. Packed with insights and strategies, it's your key to unlocking the vast potential of online endeavors. Explore, innovate, and thrive in the dynamic landscape of online opportunities.

E se você pudesse convencer mais pessoas a comprarem seu produto, serviço ou ideia? Quem sabe conquistar mais facilmente a confiança dos outros? Ou, então, deixar qualquer um quase hipnotizado ao ouvir você falar?É sobre isso que o Copywriting Descomplicado se trata: a arte de persuadir por meio das palavras certas, usando técnicas que convencem até os mais teimosos.Ao longo deste livro, você verá: Por que algumas empresas, mesmo com um produto ruim, conseguem vender muito mais do que concorrentes melhores;Como o mercado nos persuade todos os dias (mesmo que não percebamos) por meio de nossos motivadores internos;Os principais gatilhos mentais e como eles impactam na nossa decisão de compra no dia a dia;As mais poderosas estruturas persuasivas que são capazes de tornar qualquer pessoa, uma máquina de persuasão;Um passo a passo que tem o poder de aumentar suas vendas, sem precisar contratar funcionários ou mexer no produto (apenas alterando detalhes da comunicação);De que forma a mente humana funciona no momento de decidir se vai ou não acreditar em um vendedor.E por aí vai! Copywriting Descomplicado foi o primeiro livro impresso do Brasil sobre o tema, portanto trata-se de um clássico e leitura obrigatória para profissionais de marketing, publicitários, empreendedores, vendedores, comunicadores, copywriters e, claro, qualquer pessoa que queira usufruir de todo o poder da persuasão. É o que você fala e o que você escreve que decide o rumo da sua vida. Pessoas persuasivas vão muito mais longe. E agora que você pode ter esse livro em mãos, não há limites para onde possa chegar. Boa leitura!

Operations Research and Decision Making: An IntroductionIn our daily lives, we are often faced with situations where we need to make decisions, big or small. Sometimes, we make small choices like what to eat or where to go, while other times, we need to make decisions on serious matters like business, health, or policy. At such times, we try to consider all sides of the issue, gather information, and select the best option. However, the consequences of these decisions can often be far-reaching, and making a wrong decision can lead to losses.This is where operations research (OR) can help us. OR is a scientific discipline that uses mathematical modeling, data analysis, and optimization techniques to select the optimal or best option when faced with limited resources. It helps us make informed and data-driven decisions, even in uncertain situations.Definition of OROperations research is a scientific discipline that uses analytical techniques, mathematical modeling, and optimization methods to make optimal decisions for individuals, groups, organizations, or society. It uses systematic methods to make objective and data-driven decisions by making the best use of available limited resources.OR ApplicationsOR has a wide range of applications in a variety of fields, including:· Business: OR is used to improve efficiency, productivity, and profitability in businesses. For example, OR can be used to optimize production schedules, inventory levels, and transportation routes.· Healthcare: OR is used to improve the quality of care and efficiency of healthcare systems. For example, OR can be used to allocate resources, plan staffing, and develop treatment protocols.· Government: OR is used to improve public policy and decision-making. For example, OR can be used to allocate funding, plan transportation systems, and manage disasters.

Are you a retiree looking to generate more income and find creative fulfillment? Look no further than 'DESIGNING WEALTH: A Retiree's Guide to More Income and Creative Fulfillment'! This comprehensive guide provides 12 chapters of valuable information on how to make the most of your retirement years and achieve financial security while pursuing your passions. The book covers a wide range of topics, including **selling products**, **part-time work**, **marketplaces**, **e-books**, **online courses**, **digital art and prints**, **custom crafts and handmade goods**, **calendars and planners**, **travel planning services**, **virtual tours and classes**, and **fitness, wellness, and meditation guides**.Get your creative juices flowing and then unleash them on the world. There is a market just waiting for you to offer crafts and digital products that will bring joy to people's lives, and yours.This 6-book series, EXTRA RETIREMENT INCOME IS SEXY, has been written to provide seniors and retirees with opportunities for additional income and wealth building. But some of the biggest benefits will come from the connection to other people, the sense of accomplishment and the creativity and inspiration that results from these activities. This is the perfect resource to help you find financial independence. Start increasing the riches in your life today.

** MÁS DE 500.000 EJEMPLARES VENDIDOS **¡Número 1 en ventas en Amazon durante más de DOS AÑOS!Me llevé a casa más en un año que los directores ejecutivos de McDonalds, IKEA, Ford, Motorola y Yahoo....combinados....cuando era un chaval de veinte años....utilizando el método de la oferta de 100 millones de dólares. Funciona. Y funcionará para ti.Sin embargo, no hace mucho, mi negocio había empeorado tanto que, literalmente, ni siquiera podía ofrecer mis servicios gratis. Al final de cada mes, miraba mi cuenta bancaria esperando ver progreso (pero no lo había). Sabía que algo tenía que cambiar... ¿pero qué?En los 48 meses siguientes, pasé de perder dinero a ganar 36 dólares por cada dólar gastado. En ese periodo de tiempo, generamos más de 120 millones de dólares en cuatro sectores diferentes: servicios, comercio electrónico, software y tiendas físicas.Pero, a diferencia de todos los demás, no teníamos grandes embudos, grandes anuncios, o un nicho rico. De hecho, ni siquiera enviamos correos electrónicos hasta que superamos los 50 millones de dólares en ventas. En cambio, fuimos capaces de hacer una cosa realmente bien: .... creamos ofertas tan buenas, que la gente se sentía estúpida diciendo que no.Esto es exactamente lo que este libro le mostrará cómo hacer:* Cómo Cobrar Mucho Más De Lo Que Cobras Actualmente...a- El Proceso de Pequeño Mercado y Gran Dinero que usamos para enfocarnos con láser en nichos de mercado rebosantes de dinero.b- La fórmula "injusta" de fijación de precios....cómo multiplicamos por 100 nuestros precios (y conseguimos que más gente diga que sí....de verdad)c- El Value Flip...para que nunca más te vuelvan a comparar precios (es una promesa)d- El ciclo virtuoso del precio... utilízalo para superar a tu competencia (para bien) mientras utilizas tu producto para atraer a los mejores talentos.* Cómo hacer que su producto sea tan bueno que los clientes potenciales encuentren la forma de pagarloa- La ecuación del valor imbatible....para que lo que vendas valga más de lo que tus clientes potenciales hayan recibido nuncab- El Cubo de la Entrega....para hacer que la entrega de sus productos y servicios cueste menos pero proporcione másc- The Trim & Stack Hack....para maximizar los beneficios utilizando los mejores métodos de entrega.* Cómo mejorar tanto tu oferta que los prospectos compren sin dudara- La Pila de la Escasez....cómo utilizar los tres tipos diferentes de escasez en cada oferta que hagas (sin mentir) para conseguir que la gente compre en el momento en que se lo pidasb- El Plano de la Urgencia "Cotidiana"... para conseguir que los prospectos compren AHORA MISMO, utilizando la vida cotidiana para crear una presión de tiempo real y éticac- Bonificaciones insuperables... ¡y observa cómo se disipan las dudas de tus prospectos mientras comienzan a leerte sus tarjetas de crédito antes de que termines!d- Garantías como Dios manda... tan buenas que hacen que cualquiera diga que sí (incluso gente que normalmente nunca consideraría comprar). Le mostraré cómo apilar y superponer los 4 tipos de garantías. Incluso le daré mis 13 garantías favoritas palabra por palabra para que las use usted mismo.e- Fórmula Mágica de Nombres para obtener las más altas tasas de respuesta y tasas de conversión de todo lo que haces para conseguir nuevos clientes y mucho más...Si quiere conseguir que más prospectos respondan a sus anuncios por menos dólares de publicidad y conseguir que digan SÍ a precios que quitan el aliento...entonces AGREGUE AL CARRITO, utilice su contenido y compruébelo usted mismo.

Are you struggling to attract new clients to your medspa in the fiercely competitive world of medical aesthetics? The industry is booming, but so is the competition. So how does a medical spa attract new clients in a saturated market and become the best-known medspa in their local area?The truth is that a single strategy won't cut it in today's market. Rising to the top requires a combination of marketing channels to propel your business forward.Inside this book, you will discover a step-by-step roadmap designed to help you take your medspa to new heights. Whether your goal is to increase brand awareness, attract a steady stream of new patients, or nurture lasting client relationships, Medspa Marketing Mastery empowers you with the insights to achieve it all.This book guides you to:Targeted Strategies: Discover proven techniques designed specifically for the medspa industry.Online Visibility Secrets: Learn how to rank higher on search engines, ensuring your medspa is easily discoverable online.Content That Converts: Create compelling content that educates and drives conversions, turning leads into paying customers.Budget-Friendly Campaigns: Maximize your ROI with cost-effective marketing strategies.Analytics and Metrics Mastery: Use data-driven insights to make informed decisions for continued growth.And much more!Get your copy of Medspa Marketing Mastery today, and take the first step toward a brighter, more prosperous future for your business. Your journey to becoming the #1 medspa in your area starts here.

Updated from the first edition...Just updated..be the first to own this new sales technology.Adapt or die -as my first boss said.Your world is getting rocked.Why would anyone want to read another book touting successful selling techniques and how to sell more? Hasn't just about everything that could be written about selling success been written? Or so it would seem, from the volume of available material on bookshelves that suggest how to sell yourself to others, or how to understand a prospect(s)'s reason for buying or determining the decision makers. And it hardly ends here. Every imaginable sales situation has been diagnosed and dissected countless times and numerous approaches to solutions applied. Yet are you any further ahead in your career as a salesperson? How is your close ratio? Are you earning more business or losing more business? Are you and your sales team wasting time trying to follow up on sales that just don't close? How accurate is your sales pipeline?So, what IS new here? And what would entice someone to purchase another "business success" book?The world has changed since we published the first edition of this book in 2013. There are several updates and specifically, two new chapters: channel management and technology and the sales professional. McKinsey predicts 45% of all marketing and sales jobs will be replaced by AI. If you are not staying ahead of technology and following a sales process, you will end up like the buggy whip salesperson in the 1950s. Or like Mr. Brown the bookseller... in a bustling city, there was a street lined with small shops selling all kinds of goods. One of these shops was a small bookstore owned by an old man named Mr. Brown. Mr. Brown had been running his bookstore for over 40 years and had seen many changes in the city.Channel Management: Forrester reports that 75% of all technology sales revenue is through partners. What is prepared is a definitive guide for recruiting and selecting partners, how to onboard the partners, and continual, ongoing optimization of the partners.Technology, whew! My advisory/consulting clients suggested that a section was necessary on technology and today's business development professionals. I intended to research and provide information on the impact of CRM and other sales technology support.During the past two years, I have been utilizing marketing intelligence, campaign management, and other sales-tracking CRM software. All these tools have improved sales processes and efficiency. Then, I discovered AI and how it's impacted our work today and likely will impact how you approach business. Hang onto your hats, it's going to be a fun ride. The changes and velocity of change are incredible.

Préparez-vous à un tournant dans votre vie !Vous avez une compétence, un talent qui sommeille en vous ?Imaginez maintenant que cette compétence, aussi modeste soit-elle, soit la clé pour transformer votre vie financière.Avez-vous déjà rêvé d'être le maître de votre destin, de bâtir une entreprise à succès à partir de votre passion ? Que vous soyez un virtuose du graphisme, un amateur de la photographie, ou simplement passionné par des activités comme le dessin, la poterie, ou même le cake design, ce livre vous révèle les secrets de la monétisation des compétences.Loin des promesses vides, plongez dans la méthode DEC - une approche concrète qui guide votre compétence vers la réussite.Que vous soyez déjà expert ou que vous pensiez ne rien avoir à offrir, ce guide vous dévoile comment identifier, développer, et transformer vos compétences en une entreprise à succès .De la prestation de services à la création d'une marque ou d'une agence, chaque étape est détaillée, du décollage avec la prospection, à la croissance avec la délégation, jusqu'à la création d'un revenu passif.Votre voyage commence maintenant ! Devenez votre propre patron, surmontez les obstacles, et construisez une entreprise durable pour le succès et la liberté financière.Préparez-vous à conquérir le monde avec votre compétence !

Generative Künstliche Intelligenz bringt die digitale Transformation im Marketing auf eine neue Ebene und stellt Marketingverantwortliche vor unbekannte Herausforderungen. Erfahren Sie, wie sich die Rolle von Marketingmanager:innen in Zeiten von Generativer KI verändert und welche neuen Kompetenzen gefragt sind. Darüber hinaus gibt das Buch einen Überblick über die Auswirkungen von Generativer KI auf Marketingorganisationen und einen konkreten Leitfaden zu den Handlungsfeldern. .

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacredreligious symbols, themes, and rhetoricwithin the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ';holy hype' is effective through its use of recognizable sacred symbols that capture audiences' attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

Agile principles and frameworks were created for the development of complex products, but they can also be used profitably in sales. This book provides managing directors, sales managers, executives, consultants and employees from service and sales with practical methods that help them to design their sales as a bridge to the customer agile and solution-oriented. After all, flexible, fast and innovative sales and service departments are the only way to retain customers who are willing to change and to win over young "digital natives". Using numerous practical examples, the author shows how and where you can successfully use agile methods such as Scrum, Kanban, Design Thinking, Shopfloor, OKRs and many more. With concrete instructions and helpful tips for a sustainable increase in performance in sales and service and a change in thinking in the interest of the customer. Content Transformation in sales: How to meet the new requirements Agilization in Sales and Service: How the culture and structural change succeeds The agile cycle: from customer requirement to implementation Frameworks with practical guidance: Open Space Agility Framework, Agile Networks, (Service) Design Thinking, Teamcanvas, Scrum, Kanban, Shopflor, Delegation Board The authorClaudia Thonet is an instructional trainer and instructional coach (ECA) and has decades of practical experience in organizational and team development in service and sales in large companies and corporations. She trains trainers and facilitators and is an expert in agile culture change. Together with Svenja Hofert, she has published "The Agile Culture Change" (2019) with Springer Gabler. For several years, she has been a pioneer in the transformation of sales areas.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn Sie im Bereich Vertrieb arbeiten, ist dieser Sammelband genau das Richtige für Sie. Er vereint alle zwölf Ausgaben der Sales Excellence aus dem Jahr 2018, der wichtigsten Fachzeitschrift für Vertrieb in Deutschland. Jeden Monat werden dort aktuelle Problemstellungen dieses Bereiches von bekannten Autoren behandelt. Häufig spielen dabei Themen wie Kundenbetreuung und Vertriebsprozesse eine entscheidende Rolle. Der Sammelband richtet sich an alle, die mit Vertrieb zu tun haben, beispielsweise Geschäftsführer, Vertriebsmitarbeiter oder Handelsvertreter. Sales Experience sammelt nicht nur sorgfältig recherchierte Fachinformationen, sondern bietet dem Leser darüber hinaus auch hilfreiche Tipps für die praktische Umsetzung.

The story of how one man created his own career in marketing with no budget or college degree and how you can leverage modern opportunities to do the same.

I'm sure you'll find it profitable reading. Don't forget to take a break to recharge, refocus, and relax. Since your competition may not be as disciplined and may not be establishing systems or processes to encourage consistent growth and development, and you are - taking a few well deserved weeks off each year will work wonders. It's good for your brain, your body, and your sanity. It's a great way to reward yourself for a job well done each year. It's also good for your business and your creative process. Your ideas will percolate even better while on vacation. At least, that's my story. I also know that once you firmly embed the process of being on the look out for creative or innovative ways to grow your business to the next level, 'even' in tough times, you'll succeed. I want you to work 'less' and be more 'profitable', by working smarter with better systems in place. Most of my writing, live consulting, motivational speaking and training programs are predicated on this belief. Keep a continual focus on capturing or generating ideas. Then implement these new ideas, systems or processes on performance, thinking, sales, and marketing. This will allow you to expand and unleash your 'business' potential. Three 'key' ways to strategically increase your business: Increase the number of clients you attract to visit and retain to deal with you - recruitment and retention. Increase the average size of the sale for each client - up-sell! Increase the frequency or number of times each client returns and buys from you again - turnovers and repeat business! To fully Unleash Your 'Business' Potential, you need to create a process that allows you to explore and engage each of these three areas. Each area will have its own challenges and opportunities for innovation and success. Take time weekly, to review one of my idea nudges, and see if you can apply it in your situation. Perhaps something even more innovative will come to you? Act on it to sensitize your team in helping your clients and your business succeed. Encourage and reward innovation as a business-building tool!

In the digital age, where attention is currency and everyone is vying for a moment in the spotlight, "How To Win The Internet And Go Viral" emerges as the essential guidebook for anyone looking to make their mark online. This non-fiction masterpiece demystifies the elusive art of going viral, offering readers a comprehensive roadmap to internet stardom. The book begins by dissecting the anatomy of viral content, breaking down the psychological triggers and emotional responses that compel users to click, share, and engage. It delves into case studies of some of the most sensational internet phenomena, analyzing why they captured the public's imagination and how they spread like wildfire across social media platforms. With precision and insight, "How To Win The Internet And Go Viral" equips readers with practical strategies for crafting content that resonates. From identifying your niche and understanding your audience to mastering the timing of posts and leveraging trending topics, this book provides actionable tips that can be implemented by novices and seasoned influencers alike. The author goes beyond mere tactics by addressing the ethical considerations of viral marketing. Readers are encouraged to foster authenticity and maintain integrity while pursuing online success. The book also explores how to handle the aftermath of virality - managing public scrutiny, monetizing content effectively, and building a sustainable personal brand or business. What sets this book apart is its focus on adaptability in an ever-changing digital landscape. It offers guidance on staying ahead of algorithm changes, platform updates, and shifts in consumer behavior. With interviews from industry experts - including social media strategists, content creators, and digital marketers - "How To Win The Internet And Go Viral" provides insider knowledge that is both current and timeless. Whether you're an entrepreneur looking to promote your startup or an individual aiming for internet fame, this book serves as your mentor in navigating the complex web of online influence. It's not just about achieving fifteen minutes of fame; it's about creating a lasting impact that echoes through cyberspace long after trends have faded. Prepare to embark on a journey through hashtags and hyperlinks with "How To Win The Internet And Go Viral" as your guide. Your path to becoming an internet sensation starts here - one post at a time.

"Attention Economics is the science that the marketing world has desperately needed for at least the last decade. The SOV model, which relates market share to advertising spend, has been a fundamental principle in media planning, but its reliability has diminished due to digital media's impact. The discrepancy in the commercial value of exposures on different platforms has disrupted the correlation between extra share of voice and market share growth, highlighting the desperate need to incorporate Attention Economics for a more accurate media planning approach. This is why this book is so important."-Peter Field, Marketing Consultant, Peter Field Consulting, United KingdomIn this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book serves as a blueprint, offering profound insights and actionable advice.  The book begins by reflecting on the whirlwind of transformations that have shaped the marketing landscape over the past three decades. It then examines the perfect storm of events that has propelled attention economics to the forefront of the industry's agenda. Throughout its chapters, the book catalogs cutting-edge research and tackles critical issues such as attention measurement, metrics, prediction, distraction, data quality and the ethical use of attention data ultimately piecing together the intricate puzzle and offering clarity for industry professionals.  Industry leaders and early adopters contribute their insights, offering valuable perspectives on their own experiences and practical applications of attention data.  The book's engaging style blends quick tips, simple explanations of complex concepts and humorous anecdotes to make the content accessible and enjoyable. By blending storytelling and practical advice, the book succeeds in demystifying the intricate world of attention economics.  This book is a must-read for marketing professionals seeking to understand the evolving landscape of advertising. It offers a blueprint for change and foresight into the future of the attention economy. In doing so, it becomes an invaluable resource for anyone navigating the challenges and opportunities of today's marketing world.

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system. This system is evident in its theories and practices, mirroring Western themes, symbols, stories, and knowledge frameworks, consequently fostering subjectivities that lack critical self-reflection and are dependent on Western influences. But what remains more interesting is how such an ideological system, mediated through a quintessential Global South modernity, generates a new habitation of modernity at the margin. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses. The book even engenders alternatives to hegemonic marketing communication discourses and a set of ¿other¿ epistemologies of alternate modernities of equity and justice. From African to Turkish, from Indian to Canadian first nations, Australian Aborigines to Polynesian-American, postcolonial subjectivities through marcomm across the globe get a voice in the volume. The collection in this volume is a decolonizing attempt that thwarts cultural globalization, examines colonial discourses, cuts across essentialized identities, mobilizes resistance, interrogates power structures and mechanisms of knowledge production, dissemination, and legitimization, and celebrates the new-formed cultural identity of the Third/Fourth World. The book is essential read for researchers, students and practitioners of Marketing who wish to gain a deeper understanding of an oft ignored aspect of marcomm.

A B2B Software CEO's Guide to Strategic Modern Marketing That Delivers Results!For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach using the Power of SURGE-Strategy, Unity, Reputation, Gains, and Efficiency. Learn how to develop a customer-centric strategy tailored to your unique business situation, achieve radical alignment across sales and marketing, establish a compelling competitive market position and brand reputation with customers, unlock hidden revenue streams, and build a modern marketing engine for scale and ROI.The book covers common disconnects between CEOs and CMOs that undermine execution, along with advice for finding and keeping the right marketing leader in a competitive talent market. You'll discover proven methods for driving growth, lowering customer acquisition costs, shortening sales cycles, and boosting valuation. With practical advice from other industry leaders, this playbook provides the key steps to transform your marketing for competitive advantage and transaction success.

My purpose in creating this mini-motivational book is to provide you with a positive daily dose of motivation or food for thought. A thought which will help you focus your mind on the positive as well as on looking for new opportunities to grow, to hone your skills, gain expertise and be better equipped to serve and sell prospective customers. A thought which will remind you to leverage your efforts in building long-term mutually beneficial relationships which generate both profitable repeat business and qualified referrals. "At its essence, success in any selling field is a 'mental' game."Bob 'Idea Man' Hooey Study the top selling professionals who consistently make the most money; build the largest referral network; and generate the most repeat business; and you'll find they have conditioned their minds for success. Selling is a series of conversations working towards gaining acceptance or generating a 'YES!" from your prospective customer. Along the way you'll encounter a lot of 'NO's' and a bit of negativity as well. "The difference between the impossible and the possible lies in a person's determination." Tommy Lasorda If you are committed to growing and succeeding in this highly competitive and changing arena, it is critical to condition yourself to remain positive and push through to win your customers commitment. You need to re-condition your mind for success.My commitment in creating 'Secret Selling Tips - Pocket Wisdom for Sales Professionals' is to help equip and motivate you to grow, make more money and succeed in the selling game. Bob 'Idea Man' HooeyCreator and guardian of The Secret Sales Tips

A word as we begin our journey together "Sales can be a tough and sometimes complex, challenging, and confusing profession. It can also be fun!" As a top performing professional salesperson, you need to identify individuals and organizations which you think may be interested in your product or service. You approach people who may or may not want to talk to you. When the opportunity to meet with a prospective client arises, you need to convince them that your product or service is better and/or more cost effective than your competitors! You work diligently to build relationships. You may even close the sale! That is just the beginning of the sales journey! Then, you work hard to keep your clients satisfied. You strive to earn their trust and secure their consideration of you for future or repeat sales. The rewards, both financial and professional, are tremendous. As tough as the sales profession is, there are ways to improve your chances of long-term success. The overall sales process can be broken down into manageable and measurable steps. Understanding each of these steps and following them can help you realize the maximum benefits from your sales efforts. We are confident that, by the end of this mini-sales success workbook, you will have had the opportunity to access a substantial amount of information to help make you a better, more confident sales professional who knows how to 'Create Repeat Buyers'. Notice we call it a workbook because we challenge you to do the homework.

What is Public Relations (PR)?Public relations (PR) is the communication process used to build, maintain, and improve the public image of an organization or individual. PR is used by celebrities, businesses, governments, and other organizations.The goal of PR is to gain the support and understanding of audiences. PR professionals use a variety of ways to communicate with people, including:· Press releases· Public speaking· Websites and social media· News releases· Events and programsPR is a broad discipline that encompasses communication, marketing, and human relations. PR professionals must be skilled in these different disciplines.The Importance of Public RelationsPublic relations can benefit organizations in the following ways:· Building and improving public image: PR can help organizations create a positive image for audiences.· Raising awareness: PR can help organizations raise awareness of their products or services.· Building relationships: PR can help organizations build relationships with key stakeholders.· Managing crises: PR can help organizations manage crises and protect their reputations.

"E-commerce SEO Strategies: Selling Online Successfully" is your comprehensive guide to navigating the dynamic landscape of online commerce. Dive into a wealth of proven strategies that seamlessly integrate the power of Search Engine Optimization (SEO) into your e-commerce endeavors, propelling your business towards unparalleled success.Uncover the secrets to enhancing your digital storefront's visibility with expert insights on optimizing your website for search engines. From keyword research to on-page optimization, this book demystifies the intricacies of SEO, empowering you to craft a robust online presence that captivates your target audience.Embark on a journey through the intricacies of digital marketing, discovering innovative tactics to elevate your products above the competition. Learn the art of strategic content creation, social media engagement, and effective link-building strategies, all geared towards maximizing your online reach.Navigate the complexities of e-commerce with a roadmap tailored for success. Whether you're a seasoned entrepreneur or a budding online seller, this book equips you with the tools needed to drive traffic, convert leads, and boost your bottom line. Stay ahead of industry trends and adapt to algorithm changes with actionable insights that keep your e-commerce venture agile and resilient."E-commerce SEO Strategies: Selling Online Successfully" is more than just a guide; it's your key to unlocking the full potential of online selling. Gain the knowledge and confidence to transform your digital storefront into a thriving hub of consumer engagement and sustainable growth. Elevate your e-commerce game, and watch your online success story unfold.

Dieses Buch zeigt Ihnen den Weg auf, wie Sie ein überdurchschnittlich guter Verkäufer / eine überdurchschnittlich gute Verkäuferin werden. Der Schlüssel dazu ist, den Menschen hinter Ihrem Kunden und Ihrer Kundin zu sehen und zu verstehen. Denn Menschen kaufen bei Menschen!Der Beziehungsfaktor ist für den Erfolg von Verkaufsabschlüssen von größter Bedeutung. Dazu müssen Sie im Verkauf und im Vertrieb Menschen ¿lesen¿ können. Sie müssen Ihr Gegenüber respektieren und ihm glaubhaft vermitteln, dass Sie als Verkäufer oder Verkäuferin wirklich vertrauenswürdig sind ¿ kurzum: ein Herz für Ihre Kunden und Kundinnen haben. Was es dazu alles braucht und wie das im Verkaufsalltag umsetzbar ist, beschreibt Joern Kettler in diesem Buch. Er setzt sich kritisch mit dem Hardselling auseinander und zeigt, wie es anders und besser geht: mit HEARTselling. Er gibt Ihnen das notwendige Know-how, wie Sie ein von Ihren Kunden und Kundinnen (und Ihren Vorgesetzten) hochgeschätzter Verkaufsberater werden.Aus dem InhaltWarum kaufen Kunden nicht?Was wünschen sich Kunden von Verkäufern?Der erste Kontakt und der erste EindruckDie Macht der WorteVerhaltenspsychologie ¿ vom Gehirn, über Sinneseindrücke, Mindsets, Erwartungen und VerhaltensmusterDie Sales-Signs ¿ Kunden körpersprachlich lesenPersönlichkeitstypen ¿ den Kunden verstehen lernenExkurs: Mehr verkaufen im Hotel- und GastgewerbeStruktur im Verkauf ¿ von der Bedarfsanalyse über das Angebot bis zum AbschlussMit zahlreichen Praxis-Tipps und illustrierenden Fotos.

Dieses Buch geht der Frage nach, wie Unternehmen Hochschulabsolventen aus der Generation Z gezielt ansprechen können, um sie als Mitarbeitende zu gewinnen. Die um die Jahrtausendwende geborene Gen Z gilt als idealistisch und durch Haltung getrieben, zuweilen aber auch als wählerisch, unmotiviert und sprunghaft; ein Job fürs Leben ist nur für die wenigsten der aktuellen Absolventen vorstellbar. Unternehmen müssen jedoch weiterhin Nachwuchs rekrutieren, um erfolgreich und produktiv zu bleiben, ¿ aber sind sie auf die neuen Vorstellungen und Ansprüche der Gen Z vorbereitet? Das Autorenteam beantwortet in diesem Buch auf Basis einer umfassenden qualitativen Studie mit Studierenden und Unternehmensvertretern in der DACH-Region folgende Fragen: Wie erreichen Arbeitgeber die neue Generation der Hochschulabsolventen? Was macht erfolgreiches Personalmarketing in der Praxis heutzutage aus? Und: Wie wird sich die Arbeitswelt weiterentwickeln? Außerdem: Jo Dietrich, Co-Founder der Gen-Z-Agentur ZEAM, erläutert im Interview, wie Arbeitgebermarken für die Gen Z attraktiv werden, und gibt Praxistipps für u. a. Recruiting, Bewerbungsprozess sowie Social-Media-Auftritt.