This research work analyzes the importance of service quality in the context of higher education and its impact on student retention, satisfaction and career success. Through a literature review, we examine several models and tools, such as SERVQUAL, HEdPERF, SERVPERF, and E-S-QUAL, for assessing the quality of services offered by higher education institutions. We also examine the mediating and regulating factors that can influence the relationship between service quality and academic performance. Our research highlights the complex nature of service quality, influenced by both academic and extracurricular factors. Moreover, students' trust and behavioral intentions, such as collaboration, compliance and advocacy, are strongly influenced by service quality. Universities have the opportunity to implement targeted actions to improve their students' educational experience by understanding the complex interactions between service quality and academic outcomes.
This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, consumer behaviors are at the core of consumption associated with the textile industry. Making consumers aware of the environmental impacts of the clothing products they buy help them to choose the best alternative which has the lowers footprints and also enable them to help the entire textile sector to become sustainable. In addition, making them aware of environmental footprints of textile products from cradle to grave, make them aware of how best they can take care of their products during use and disposal phases and how they can help to preserve the planet with their earnest efforts to reduce the environmental impacts in their boundary, i.e. the use and disposal phases.
Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.I've spent more than a decade working at the interchapter of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.In this Book, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age.
¿El mercadeo en redes sociales se está convirtiendo en algo que consume tiempo? ¿Quieres aprender a construir tu marca en la mitad de tiempo? Puede ser frustrante - incluso abrumador - hacer crecer tu negocio en múltiples plataformas de redes sociales de una sola vez. Por otro lado, puede que ya tengas tu estrategia de mercadeo digital elaborada, pero aun así te encuentras luchando por ampliar tu negocio, porque la gestión de todos esos comentarios, mensajes y correos electrónicos ha empezado a sobrecargar tu bandeja de entrada. Si algo de esto te suena familiar, entonces los Trucos De Productividad Haciendo Mercadeo En Las Redes Sociales fueron escritos para ti. Verás, la mayoría de la gente piensa que las redes sociales son poco más que un vampiro del tiempo que absorbe la atención de los aspectos más importantes de tu negocio... Pero no tiene por qué ser así. De hecho, el mercadeo en las redes sociales no tiene que tomar más de una hora de tu día. Y, es más, tus cuentas sociales pueden ser automatizadas - ¡permitiéndote hacer crecer tu marca, audiencia y base de datos de clientes en piloto automático!Dentro de los capítulos de "Trucos De Productividad Haciendo Mercadeo En Las Redes Sociales", aprenderás:Cómo impulsar sin esfuerzo el retorno de la inversión de tu negocio virtualmente de la noche a la mañanaSimplemente racionalizando tus esfuerzos de mercadeo en las redes sociales con estas sencillas aplicaciones de gestión del tiempo en líneaPor qué ser productivo es más que usar las herramientas adecuadasPor qué también se trata de tener la mentalidad correcta sobre tu marca en líneaDescubre cómo manejar tus cuentas de Facebook, Instagram y Twitter en piloto automáticoY mucho más...
Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to useUses a proven, systematic positioning processLeverages exciting, practical real-world examplesYou'll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.
Martin Limbeck, Verkaufstrainer und Hardselling-Experte, bringt den Verkaufsprozess wieder auf das Wesentliche: Verkaufen heißt verkaufen. Es geht um den erfolgreichen Abschluss und gleichzeitig um den Aufbau einer langfristigen Beziehung zum Kunden. Wie dies gelingt, zeigt der Autor anhand der acht Stufen einer erfolgreichen Kundenakquise: vom telefonischen Erstkontakt über das Erstgespräch und den Verkaufsabschluss bis hin zum After-Sales-Service. Ob als kurzweiliges Intensivtraining, informatives Nachschlagewerk oder Inspirationsquelle für kreatives Verkaufen - das Buch bietet Know-how für alle, die beim Verkaufen den optimalen Abschluss suchen.Neu in der 5. Auflage: Social Media und After Sales - wie Top-Verkäufer Kunden noch mehr begeistern. "Limbeck ... überzeugt mit einem exzellenten Aufbau und vielen Lesehilfen und überrascht mit konkreten Tipps für Kaltakquise, Kundenbesuche und Preisverhandlungen."Financial Times Deutschland "Limbeck verkauft. Er kann nicht anders. Es ist die Rolle seines Lebens."managerSeminare "Ob für ,alte Hasen' oder Newcomer, für jede Menge Aha-Erlebnisse ist gesorgt. Uneingeschränkt lesenswert."Cash. Das Kapitalanlage-Magazin "Er schreibt nicht nur über Verkaufen. Er redet nicht nur über Verkaufen. Er lebt Verkaufen."Managementbuch
Bei der Werbeforschung in Bezug auf Anzeigenwerbung gibt es diverse Variablen, welche sich auf die Werbeeffektivität und Akzeptanz von Anzeigen auswirken und durch äußere Umstände beeinflusst werden können. Dabei untersucht dieser Band den Einfluss des Erstellungsprozesses einer Anzeigenwerbung, wobei die Anzeigen zu High- und Low-Involvement-Produkten zum einen durch eine künstliche Intelligenz und zum andern durch einen Marketingexperten erstellt wurden, auf dessen Werbeeffektivität und Akzeptanz beim Rezipienten. Methodisch wird dabei in einem Within-subjects-Design ein Online-Experiment zur Erhebung der Werbeeffektivität durchgeführt. Ein Between-subjects-Design wurde angewandt, um die Akzeptanz der Anzeigenwerbung zu überprüfen. Die Stichprobe bestand aus insgesamt 104 Versuchsteilnehmenden, die das durchgeführte Experiment vollkommen beendet haben. Die gefundenen empirischen Ergebnisse gehen im Wesentlichen einher mit den bisherigen Forschungen zu diesen Themen.
Some people are easily led and will follow by faith, whereas others will scarce follow at all. God gave leaders the responsibility of influence, not control. Leaders must work to develop and manage an atmosphere and environment where people want to learn. They must walk, work, and serve in such a way that people will want to follow. They must serve in such a way that people will yield to their leadership. It is the way in which God leads. It is what He has given leaders the responsibility to do. Leaders cannot perfect the saints by imperfect means, manners, and methods. The Deliberate Thinker is for those who seek-Lessons on how to apply intentional mental energy to life's demandsA blueprint for applying purposeful thought powerA purpose-driven process that can enrich your life as you help others heal and growA course to identify the capacities within yourself that are waiting to be discovered and sharedAn energy management guide for using your creative power of mindPacked with strategic advice, free tools and practical tips, this book will forever change your outlook on PR and allow you to build relationships with the world's leading media outlets, get the coverage you have always dreamt about and build a valuable company people love.
This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world examples that demonstrate how immersive technology is being used in different industries. Chapters in this book are from academicians and industry professionals to create a fine balance of knowledge and practice perspective of today¿s immersive technology. It is written in accessible language that is easy for non-experts to understand. It focuses on the future of immersive technology, exploring its potential impact on society and the economy. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in theyears to come. It is a valuable resource for anyone learning more about immersive technology.
This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.
For principles of marketingcourses that require a comprehensive text.Learn how to create value throughcustomer connections and engagementThe global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Together, thesedevelopments have created a host of new opportunities for marketers seeking to engagecustomers and to create and capture customer value.The fifthedition of Principles of Marketing: An Asian Perspective continuesto build on its signature customer engagement framework to provide acomprehensive and authoritative introduction to the Asian marketing landscape.With updated coverage in every chapter, this edition examines the latest trendsin both traditional marketing as well as online, mobile, social media, andother digital marketing technologies. Balancing Asian and international brandsacross Asian and international contexts, the book is replete with vignettes,in-text examples, and cases that illustrate brand strategies and contemporarymarketing issues.
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share.
Research shows that 68% of small business owners find marketing overwhelming. Is this you? Are you a part of that 68%?
The experience of women's everyday lives in public relations roles across the world is under-recorded and under-explored. While the body of knowledge which explores public relations and corporate communications is growing, research that seeks to understand the working lives of women in promotional cultures is still limited. This collection prioritises women's experiences and histories to understand more about public relations practices and the daily lives of women who carry out this work.Demonstrating the breadth and range of feminist writing on women's work, chapters step away from management-based accounts of public relations towards a space where marginalised voices and the lived experiences of women at all stages in their career are foregrounded. Discussing working lives in Brazil, Spain, Bosnia, Turkey, the UK and beyond, authors consider in rich detail female roles, experiences and paradoxes.Reconceptualising human experience through a holistic feminist approach, Women's Work in Public Relations takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.
Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity. For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more. Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
This A-to-Z guide gives you the knowledge, tools and resources to confidently lead a Salesforce Project from planning through to roll-out.
As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.Key Features: Audience Insight: Learn how to accurately identify and understand your target market. Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors. Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience. Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns. Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media. Event Strategy: Discover practical advice for making a strong impression-and maximizing limited budgets-at trade shows and conferences. Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectively. Authored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant's Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.
Leading means getting the best results by not telling experts how to do jobs they already understand, but by making sure they know what is expected of them and then allowing them to perform. This title helps readers learn that leading doesn't mean doing the other person's job for them or watching over their shoulder.
Book Description: "Digital Marketing Simplified: A Beginner's Guide to Online Success"Are you ready to unlock the secrets of digital marketing and embark on a journey to online success? In a world dominated by digital interactions, understanding the essentials of digital marketing is not just an advantage-it's a necessity. Whether you're an entrepreneur, small business owner, student, or someone eager to navigate the dynamic online landscape, this book is your comprehensive guide to mastering the fundamentals of digital marketing.Key Features:Demystifying Digital Jargon: No more feeling lost in a sea of technical terms. This guide breaks down digital marketing concepts into simple, easy-to-understand language, making it accessible for beginners.Step-by-Step Guidance: Follow a structured roadmap that takes you through the foundational principles of digital marketing, helping you build a strong understanding from the ground up.Strategic Frameworks: Learn how to craft a digital marketing strategy that aligns with your goals, whether it's increasing brand awareness, driving website traffic, or boosting sales.Core Channels Unveiled: Explore the key channels of digital marketing, including social media, search engines, email, and more. Discover how to leverage each channel effectively to reach your target audience.Real-World Examples: Gain insights from real-world examples and case studies that illustrate how successful digital marketing strategies have been implemented by businesses and individuals.Practical Tips and Exercises: Reinforce your learning with practical tips and hands-on exercises designed to enhance your understanding and application of digital marketing concepts.Your Roadmap to Success: The final chapters provide you with a clear roadmap to implement your newfound knowledge, empowering you to navigate the digital marketing landscape with confidence.Whether you're looking to establish an online presence, grow your business, or enhance your personal brand, "Digital Marketing Simplified" equips you with the knowledge and skills needed to thrive in the digital age.
Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve the business marketing performance to maximize profits. The purpose of this qualitative case study was to explore how five small business marketers successfully created and implemented mobile marketing strategies to increase brand awareness and sales. The research focused on successful, small, independent businesses that have successfully used mobile marketing. This study is motivated by two research questions.(1) How are successful mobile marketing strategies created to increase brand awareness and sales? (2) How is mobile marketing used in the small business marketing communication mix? Participants were the primary people in charge of creating and implementing mobile marketing strategies for the small businesses
Introduction Why may human behavior influence economic growth or bring recession? Human unethical behavior may bring what negative economic influence? How human unethical behavior influence GDP growth? How economic environment change may influence consumer behavior? Human behavior or technology which can influence economic environment change ? How new economic society influences consumer behavior ?I shall attempt to indicate cases to explain why they have close relationship between human behavior and economy. Readers can make clear analysis to judge whether they have cause and effect relationship between human behavior and economic growth or recession.
Prepare This book divides two part, first part discuss how AI can change market development to be better as well as second part discuss how Ai improves economic recession. Can apply robotics to bring advantages to change organizational structure in order to improve market development to be better in the future ? Different kinds of business organizations will encounter different kinds of challenges, e.g. cost increasing, staff shortage, reducing customers number or sale etc. challanges. So, when the organization can judge whether which aspects of weaknesses it is experiencing as well as it can know why and how to attempt to implement the most suitable or the best strategy to solve its challenge when it is facing. Then, the organization will have possible to continue to existen. Otherwise, if the organization can not find whether which aspects are its difficuties , it is facing. Then, it can not implement the most suitable strategy to solve its challenges. Then, it will be closed down in possible. In my this book, I shall attempt to indicate some organizational cases and find whether what weakness or difficulties it is facing. Then, I shall recommend the best strategy to attempt to help it to solve the kind of challenge, it is encountering. Any have interesting to learn business strategy students, they can learn new strategic knowledge to help these organizations to solve their challenges. Nowadays, robotic had been applies to different aspect to bring benefits to satisfy humans needs, they may include any hospitals' surgeon rooms medical surgeon equipment aspect, hotel room food delivery or hotel front line customer service aspect, shopping center, leisure places cleaning task aspect, student educational service aspect, warehouse logistic goods transport delivery tasks aspect , even general restaurants kitchen cooking tasks aspect, lawyer and accountant firms general bookkeeping, law writing draft clerical tasks aspects etc. Can robotic invention help employers to improve efficiencies or raise productivities in order to raise economic growth or it can be replaced low-skillful workers to cause any low-skillful jobs are done by artificial robots to achieve many low skillful workers will lose jobs and unemployment ratio will be influenced to raise in our societies? I write this first part aims to discuss whether future robotic invention may help our societies improve economic growth or it can bring recession. This book includes two parts to discuss, this part indicates what reasons to explain why robotics may influence our societies economic growth as well as second part indicates what reasons to explain why robotics may bring our social recession both in possible. Readers can make individual analysis to judge whether robotics can influence our social economic growth or it may bring recession more. This book second part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in service industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort in srvice industry. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method to predict what service requirements can be satisfied to their potential service consumers' needs.Can apply (AI) learning machine predict what and how consumers service to satisfy their needs ? Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumers service needs more accurate? In
This book is not a get rich quick scheme, and neither is this just another how-to book about setting up an account online that anyone with a mouse and keyboard can do without issue. This book is a comprehensive guide about a formula, a specific formula, about how upcoming artists and no artists can make $1,000 or more on Etsy every day. It doesn't require any experience, any background in financing, or any complicated knowledge about marketing. So long as you have a passion for selling and are determined to earn a substantial passive income, you can be a successful seller and business aficionado in just ninety days. So many aspiring sellers have a tendency to get so intimidated by the competitive nature of online marketplaces; they resort to merely publishing listings, selling whatever they can, and hoping for the best. In this book, you will discover:How to create your Etsy shopIncrease profitsBring in more costumersKeep customers satisfiedRun your business more efficientlyThis guide takes you on a step-by-step journey through the intricate world of online retail. From conceptualizing your business idea to driving targeted traffic and converting visitors into loyal customers, every aspect of building a profitable ecommerce venture is covered with practical advice and real world examples.
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial intelligence. Hence, the ANN approach validates the results of the SEM method. In addition, such the novel emerging approach increases the validity of the prediction by determining the importance of the variables. Consequently, the number of studies using SEM-ANN has increased, but the different types of study cases that show customization of different processes in ANNs method combination with SEM are still unknown, and this aspect will be affecting to the generation results. Thus, there is a need for further investigation in marketing and consumer research. This book bridges the significant gap in this research area. The adoption of SEM and ANN techniques in social commerce and consumer research is massive all over the world. Such an expansion has generated more need to learn how to capture linear and non-compensatory relationships in such area. This book would be a valuable reading companion mainly for business and management students in higher academic organizations, professionals, policy-makers, and planners in the field of marketing. This book would also be appreciated by researchers who are keenly interested in social commerce and consumer research.
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