Marknadsföring

The problem for most people is they aren't sure where to begin and how to start getting followers on social media, which will turn into visitors on their main website that will evolve into paying customers. But don't get discouraged - we're here to tell you the exact steps you need to take in order to start making regular money online using social media networks and influencer marketing to drive traffic to your offers.This Book features -Avoid common roadblocks to connect with influential peopleDevelop their brand's social media voice to become an influencer in its own right.Assume a winning mindset that leads to measurable successIdentify, approach, and engage the right influencers for their brand or product.Determine what resources to put behind influencer campaigns.Build and nurture long-lasting business relationshipsTap into your network of connections to land your ideal clientsAnd much, much moreThis trusted companion will guide you through the dynamic world of influencer marketing, empowering you to drive brand awareness, engagement, and conversions like never before. Get ready to transform your marketing strategies and stay ahead of the curve with this indispensable resource.

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader.This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application. 

L'emballage est un sujet complexe. Sa position dans l'industrie alimentaire et son importance pour le consommateur ont été décrites de nombreuses manières, notamment en termes de protection, de confinement, de transport, de conservation et de publicité pour l'industrie alimentaire. L'emballage et la vente du riz local à Savelugu relèvent de la seule responsabilité des agriculteurs et de leurs épouses, avec quelques commerçants et transformateurs qui achètent leurs produits pour les commercialiser. La production et la commercialisation du riz constituent l'une des sources de revenus dans le district. La faible qualité et la rareté du riz produit localement peuvent contribuer à la préférence des consommateurs ghanéens pour le riz importé. Le riz usiné localement est de qualité inférieure et seule une petite quantité est vendue sur les principaux marchés métropolitains.

Sales Isn't a Rat Race...It's a Treasure Hunt.The question is...how do you get to the treasure? With over thirty years of sales experience-from owning his own business to commission-only roles-Michael Hinkle shares the mindsets and practices he's used to cultivate a multimillion-dollar sales career. With a refreshingly straightforward and simple perspective on how to build a thriving sales career, he lays out the common-sense strategies for how nurturing relationships and building wealth go hand-in-hand.In Treasure Hunt: A Common-Sense Approach to Building a Successful Sales Career, you'll learn:¿ The best practices for establishing a long-term sales career ¿ How to become a motivated Sales Hunter ¿ How to handle your first impression with a prospect ¿ How to bypass the "sales wall" put up by prospects ¿ How to build rapport with both gatekeepers and decision makers ¿ How to develop the kind of trust which translates to deals ¿ How to navigate setbacks, mistakes, and disappointments ¿ How to build your personal brand and reputation as a problem-solverFilled with engaging insights and real-life examples, Treasure Hunt guides you in a journey to make the simple mental and tactical shifts to cultivate sales success. Inside these pages are the common-sense tools to transform the average "salesperson" into a trusted expert who solves problems for prospects.

introducing trend marketing for mobile devices in the contemporary day.This ebook will teach you about finding trends, how to stay on top of things online, how planning and vision can help you succeed, how much an hour a day can earn you, how to get organised from the start, what tools you'll need, how to organise your trends system, how to research popular trends, how to monetize your hot trends blog, pay per click systems, and other affiliate

Dieses Buch erläutert, warum die innere Haltung von Mitarbeitenden ein entscheidender Erfolgsfaktor ist und wie Vertriebsorganisationen diese gezielt fördern können. Konkret geht es um das dynamische Mindset, welches wesentlich zum Erfolg beiträgt, vor allem in Change-Phasen, die etwa im Rahmen von Digitalisierungsbestrebungen in Unternehmen stattfinden. Individuelle Emotionen und Motivationen, Prozesse und Kennzahlen müssen dann zusammengeführt werden.Der Autor zeigt die psychologischen Hintergründe zur Macht von Gedanken auf, und erklärt, wie ein dynamisches Mindset bei Menschen entsteht, welche unterschiedlichen Ausprägungen es gibt und welche Möglichkeiten zu einer positiven Veränderung bestehen. Er erläutert, wie ein Mindset zu jedem Zeitpunkt im Leben durch aktives Steuern beeinflusst werden kann und wie Vertriebsmitarbeiter und Führungskräfte hierbei gezielt vorgehen können ¿ um Strahlkraft ins gesamte Unternehmen zu gewinnen und dieses nachhaltig erfolgreicher zu machen.

Ein dynamisches und disruptives Marktumfeld verlangt von Unternehmen und ihren Mitarbeitenden eine hohe Veränderungsbereitschaft. Der vorliegende ¿Science meets Practice¿-Band verdeutlicht die Relevanz und das Potenzial von inspirierten Mitarbeitenden für Veränderungsprozesse in Unternehmen. In Abgrenzung zum etablierten Ziel der Mitarbeiterzufriedenheit setzt Mitarbeiterinspiration neue Impulse für transformatives Handeln. Mitarbeiterinspiration fördert proaktives Verhalten, erhöht die Veränderungsbereitschaft und führt zu mehr Kreativität. Kathrin Neumüller und Thomas Rudolph zeigen, wie Unternehmen ein inspirierendes Umfeld schaffen und damit Transformationsprozesse besser gestalten.Video per App: einfach die SN More Media App kostenfrei herunterladen, einen Link mit dem Play-Button scannen und sofort das Video auf Smartphone oder Tablet ausspielen.Der InhaltMitarbeitende inspirieren in Zeiten disruptiver VeränderungenTheoretische Grundlagen ¿ wie Inspiration zustande kommt und welche Auswirkungen sich daraus für das Management ergebenStufenkonzept zur erfolgreichen Stärkung von MitarbeiterinspirationKonkrete Handlungshinweise zur Schaffung eines inspirativen Arbeitsumfelds

Dieses Buch denkt Marke und Branding neu und anders! Es rückt den Unternehmer, die Mitarbeitenden und die Kunden zurück ins Zentrum. Wie kaum jemand zuvor verknüpft Daniel Börnert konsequent und berührend Markencharakter mit Werten. Er beschreibt einen identitätsorientierten Ansatz, der zu einer einzigartigen Marken-Positionierung führt ¿ für große Marken, aber besonders auch für die vielen ¿Hidden Champions¿, KMUs und Startups, die niemand kennt, aber großes Potential haben.In gesättigten Märkten muss eine originäre Komponente die sachliche Markenleistung ergänzen: der Mensch ¿ insbesondere in Form der Markenmacher ¿ ist hier als identitäts- und beziehungsstiftendes Wesen der unverkennbare Faktor, der einen eindeutig differenzierbaren Markencharakter möglich macht. Es gilt also, diese unverwechselbare Charakteridentität zu entdecken und in den Alltag zu bringen. Die wirklichen Potenziale der Marke sind im wahren Markenkern bereits vorhanden,aber oftmals nicht klar fassbar oder wahrnehmbar. Mit Mut, Veränderungswillen und der Wegbegleitung in Form dieses Buches wird der Marken-Benefit sinnvoll und begehrenswert und kann konsequent kommuniziert werden. Besonders wichtig ist es Daniel Börnert, praktische Impulse zu geben. Am Ende eines jeden Kapitels findet der Leser konkrete Anregungen, die die Lese-Erkenntnisse ins konkrete Tun überführen. Motivierend und erhellend sind die Best-Practise-Interviews mit inspirierenden Unternehmern, die ungeschminkt ihre Erfahrungen teilen.Dieses Buch wird Ihnen als Unternehmer und Markenexperte neue Perspektiven eröffnen und Sie entscheidend weiterbringen.Aus dem Inhalt Was Ihre Marke braucht, um wirklich Kraft zu entfaltenDen Markencharakter solide auf Basis der Unternehmer- und Unternehmens-Identität aufbauenDen Markencharakter nachhaltig beziehungsstark im Unternehmen und am Markt entfaltenMit zahlreichen Empfehlungen und Leitfragen für einen wirkungsvollen, identitätsbasierten Markenprozess

In diesem Buch wird ein interdisziplinärer Ansatz für die Welt des Konsums gewählt, der verschiedene Themen abdeckt und soziologische, wirtschaftliche und marketingbezogene Aspekte einbezieht. Der Begriff "Konsum" ist vage, und selbst in den akademischen Disziplinen wird der Begriff auf unterschiedliche Weise verwendet. Die Konsumforschung fragt, wie Einkommen und Ausgaben miteinander zusammenhängen. Ganz allgemein untersucht die Konsumforschung, wie Menschen, soziale Schichten oder Gesellschaften ihre Konsumgewohnheiten realisieren. Häufig wird die Frage gestellt, wie konsistent Präferenzstrukturen aufgrund wechselnder empirischer Hintergründe von Zeit, Raum und damit verbundener Kultur sind. Welche Kontextvariablen (historischer Zeitpunkt, geographischer Rahmen, kultureller Hintergrund) spezifizieren die Praxis des Konsums und in welcher Weise haben Merkmale wie Alter, Geschlecht, Klasse, Beruf und Lebensstil eigene Auswirkungen auf die Art und Weise, wie Konsum realisiert wird?Das Buch ist für Forscher aus den Bereichen Ökonomie, Soziologie, Marketing, Ästhetik und Design, Anthropologie und Kommunikationswissenschaft von Interesse.

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysiäs crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysiäs image, the national carrier and the government¿s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.

Valuable operational nuggets pepper this PR book that transcends media relations, social platforms & content creation. Benefit from unique client service insights collected over an extensive career that can easily be implemented by agency owners and agency employees. This is real-world PR advice for real-world agency life!"So readable, so practical and so enjoyable." - Bev GoldmanPR practitioner, published author and serial optimist Ivan Booth holds an advanced marketing qualification from the University of Cape Town and Bachelor's degree from the University of South Africa. His 21 years in the PR industry span consulting, corporate and agency interaction with such global leaders as Vodafone, MTN Group, the Internet Society, Mobile Marketing Association and dotAfrica."[A] PR expert with a knack for jazzing-up otherwise mundane press releases." - Business Day

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

The emerging versatile networking services has greatly improved daily life styles while making the current Internet environment increasingly hierarchical and complicated. With the advent of novel applications, e.g., video streaming, VoIP and etc., the global servicing policy demands network system rapid scaling and being compatible with stale-fashioned facilities.It imposes massive stress on its effective management. Human force-based administration-inevitably exposes of its serious low-efficiency defect due to the complexity raised by large scale distributed network systems. The distributed and paralleled architecture can easily disorder the informative records by concurrent executions and isolate one integrated functions separated parts.

If you're looking for a quick and easy way to absorb the practical knowledge you need to successfully build and market your business, 20 Years of Marketing Experience in Under 20 Minutes is the guide for you. It is a practical handbook of condensed wisdom for building and marketing your business.Rather than lengthy descriptions and dense theory, these pages offer clear, ready to implement, time proven hacks that will help grow your business and boost your revenue from day one.The key areas include building an effective marketing strategy, marketing and sales, team management, advertising, content marketing, development and project management. These insights and techniques have already helped numerous businesses that I have worked with across Australia, and worldwide, and I am confident that you too will reap the benefits of my 20+ years of experience, hundreds of successfully implemented projects, and millions of marketing dollars spent.No more words - let's get straight to growing your business!

In diesem Buch werden die vielfältigen Bereiche des digitalen Produktmanagements beschrieben: von der Visions- und Strategieentwicklung über die Ideengenerierung und Evaluierung bis hin zur eigentlichen Produktentwicklung und der anschließenden Performanceanalyse. Dabei werden die zentralen Aufgaben und Schnittstellen aus Sicht des Produktmanagers (Product Owner) erläutert. Die Autor*innen behandeln in ihren Beiträgen neben agilen Methoden und Arbeitsmodellen auch konkrete Tools, mit denen die Entwicklung digitaler Produkte erfolgreich gemanagt werden kann. Ein Buch für alle, die im Bereich Produktmanagement, Softwareentwicklung, Business Development oder Marketing und Vertrieb tätig sind, sowie für interessierte Studierende.Die 2. Auflage wurde umfassend aktualisiert, deutlich erweitert und enthält neue Beiträge zu aktuellen Themen wie Product Roadmaps, Product Sense, Product Leadership und Storytelling.¿Die Rolle des Produktmanagers ist zentral für die erfolgreiche Entwicklung digitaler Produkte. Dieses Buch bietet einen hervorragenden Überblick über die wichtigsten Methoden des modernen Produktmanagements.¿ Stefan Vosskötter, Gründer und Geschäftsführer von digitale-leute.de & deutsche-startups.de¿Die Autoren zeigen anschaulich und im Detail eine Vielzahl an Methoden und Tools auf, die dem Leser konkrete Hilfestellungen geben, die Herausforderungen des digitalen Produktmanagements zu meistern.¿ Cord Grünewald, CPO KleinanzeigenDer InhaltNutzerzentrierte Produktvisionen; Produktstrategie; Objectives und Key Results (OKR); Product Roadmaps; Product Discovery; Validierung von Produktideen; Product Delivery; Growth; Produktänderungen; A/B-Testing im digitalen Produktmanagement; Zu einem herausragenden Produktmanager werden; Product Sense; Product Leadership; Alignment; Product Evangelizing und Storytelling; Product Owner und Scrum Master; User Experience; Data Analytics; Produktorganisationen; Agile FrameworksDer HerausgeberProf. Dr. Sascha Hoffmann hat eine Professur für Online-Management an der Hochschule Fresenius. Zuvor war er u.a. Director Business Development bei XING sowie Leiter Produktmanagement bei blau Mobilfunk (blau.de).

Navigating AI: Ethical Explorations in a Digital AgeIn a rapidly evolving world dominated by artificial intelligence (AI), "Navigating AI: Ethical Explorations in a Digital Age" offers a compelling and insightful perspective on the complex interplay between AI technology and society. This thought-provoking book takes you on a journey through the intricate web of AI's potential and its ethical implications. Explore the future of AI with us, where the boundaries of technology and humanity blur.IntroductionIn the realm of artificial intelligence (AI), experts and practitioners are in consensus: true AI awareness, akin to human consciousness, remains an elusive goal on the distant horizon. Yet, AI's integration with other ingenious technologies, notably robotics, has already demonstrated immense promise across various domains, from business and healthcare to transportation and more.The Promise of AIBusiness Transformation: Discover how AI, in conjunction with other technologies, is reshaping the business landscape. Explore its potential to enhance efficiency, productivity, and profitability.Revolutionizing Healthcare: Delve into the impact of AI on healthcare, where it is improving diagnostics, treatment, and patient care, potentially saving countless lives.Transportation Revolution: Learn about the rise of self-driving cars and how they could transform the job market and the entire transportation industry, offering novel possibilities for commuters.Ethical DilemmasHowever, the story of AI's integration into our lives is not without its challenges. AI-driven employment processes, while promising, inadvertently perpetuate human biases ingrained in the training data, raising concerns about fairness and accuracy.Wealth Gap and Social UnrestThe growing disparity between gains from capital and labor poses a formidable challenge. It threatens to create a wealth gap of unprecedented proportions, with far-reaching consequences throughout society.The Call for Ethical AIAs the contours of these changes become evident, it becomes apparent that ethical considerations are paramount. The societal challenges posed by AI are multifaceted, necessitating the development of AI systems that adhere to ethical guidelines.ConclusionIn conclusion, "Navigating AI: Ethical Explorations in a Digital Age" delves into diverse perspectives on AI, ranging from skepticism about its potential for awareness to its tangible impact on various industries. As AI continues to merge with other technologies, its effects will be felt far and wide. This book underscores the importance of collaborative efforts to foster responsible AI, acknowledging the complexities and moral obligations inherent in this endeavor.Prepare to embark on a journey that transcends the boundaries of technology and ethics. "Navigating AI: Ethical Explorations in a Digital Age" is your guide to understanding the present and shaping the future of AI.

Dieses Lehrbuch vermittelt kompaktes Übersichtswissen über relevante Modelle, Konzepte, Bausteine und Prozesse des E-Commerce. Der Autor erläutert und bewertet valide Erkenntnisse aus der Theorie und Empirie basierend auf dem aktuellen Stand der Forschung, und erklärt die wirtschaftlichen Zusammenhänge und Gesetzmäßigkeiten des E-Commerce anschaulich mit Best Practices und fundierten Studien.Die Lerninhalte sind leicht verständlich in didaktisch ausgewogenen Einheiten aufbereitet. Damit werden Studierende befähigt, ökonomische Zusammenhänge und betriebswirtschaftliche Potenziale des E-Commerce zu erkennen, einzuordnen und zu bewerten.In dieser 2., erweiterten Auflage wurden alle Kapitel umfassend überarbeitet und um neue Themen, Entwicklungen, Erkenntnisse und aktuelle Beispiele ergänzt.Zusätzliche Fragen per App: Laden Sie die Springer-Nature-Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu prüfen.Der InhaltBedeutung und Rahmenbedingungen des E-CommerceMarktformen und MarktakteureErlösformen und ErlösgenerierungKaufprozess und KaufverhaltenBetriebstypen und GeschäftsmodelleMarkt- und WettbewerbsstrategienCross-Channel und Omni-ChannelFrequenzgenerierung im E-CommerceTransaktionsprozess im OnlineshopE-Commerce-ControllingDer AutorProf. Dr. Frank Deges lehrt E-Commerce, Internet-Entrepreneurship, Online-Marketing und Controlling an der CBS International Business School in Köln. Zuvor war er in leitenden Funktionen in Unternehmensberatungen, bei einem Internet-Start-up und in der Konsumgüterindustrie tätig und sammelte sowohl in der Praxis als auch in der Lehre vielfältige Erfahrungen in den Bereichen Online-Handel und Online-Marketing.

Most businesses utilize social media to market their products and services. However, not all know about the power of utilizing facebook ads.It's one of the greatest tools to use if you want to diy your marketing and advertising, while not breaking the bank.Most people are intimidated by it or don't know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Would you like to know more about:The advance strategies that the pros use.Doubling your instagram followersUnderstanding facebook ad marketingTop strategies for growthMonetizing your social mediaThere is no doubt that social media is one of the most crucial channels for marketing enterprises. This is due to the heavy traffic on social media platforms at a particular moment. Never run out of ideas on social media that may take your company to the next level after looking through the following thorough list of social media marketing tactics. From promotional postings to personal and company-related promotional ideas, the list is certain to excite business marketers and social media users for a very long time.

Learn the missing link to influence and closing sales in crowded, competitive markets.The former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business.Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales.That's because there is a missing link to creating influential marketing and sales messages that most companies don't know about and almost none are using.It's called your Because.The Because Framework reveals why customers buy-and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research,and Nobel laureate work on influence, and results in practical application.The Framework includes seven steps and answers the question: Why do people buy this vs. that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it.In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year.Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.

Ignite Your Sales Hero'Ignite Your Sales Hero' is a game changing sales book that is packed with a lifetime of sales wisdom, insights, and learnings. Rarely will you come across a single publication that can literally take the reader from a zero start to quickly become a sales hero.Written for the 'one-on-one,' and 'business to consumer' (B2C) sales markets, this book is an indispensable companion and sales roadmap for aspiring salespeople, experienced sellers, sales trainers, sales managers, sales supervisors, business owners, and business leaders alike.There are three parts to the book;Part One - A Career in SalesIt's about the top two inchesThis part of the book delves into how the reader can gain a deeper understanding of their own psychological state and mental strength. It gives insight into how to pinpoint areas for self-improvement, and overcome obstacles, challenges and limiting beliefs that may be standing between themselves and their desired future.Part Two - Sales Insights Stuff you need to know Part Two clarifies why yesterday's sales methods no longer work and gives insight into today's world, where buyers control their own purchasing journey. It covers topics such as how to activate buyers, how to speak their language, and how to build a bespoke, buyer driven sales process. It also details how, with a few minor tweaks, a salesperson can dramatically increase their revenue, without increasing their success rate. Part Three - The Sales Closers playbookFrom Pitch to CloseThis part of the book is focused on the pointed end of the sales process: the tip of the spear. It is a comprehensive reference and learning guide to preparing, pitching, and closing deals in real time sales situations. The reader will find frameworks, winning tactics, and scripts for nearly every sales closing situation.

In today's digital arena, where online visibility can make or break businesses, mastering the SEO game is the key to success. "Winning the SEO Game" is your ultimate playbook for navigating the ever-evolving world of search engine optimization.In this comprehensive book, you'll:¿ Master the art of keyword research to ensure your content reaches the right audience.¿ Unlock the secrets to on-page and off-page optimization, propelling your website up the search engine rankings.¿ Learn how to build high-quality backlinks and establish your website as an authority in your niche.¿ Harness the power of SEO analytics to track your progress and fine-tune your strategy for maximum results.

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being. 

Mit diesem Buch über künstliche Intelligenz erfahren Sie mehr über die Chancen und Herausforderungen dieser TechnologieFalls Sie der Meinung sind, dass Künstliche Intelligenz (KI) eine Technologie ist, die sich langfristig nicht durchsetzen wird, liegen Sie falsch. Das Gegenteil beweist Ihnen dieses Buch über künstliche Intelligenz. Die Autoren zeigen, dass allein wegen der fortschreitenden Digitalisierung und Big Data zukünftig kein Weg an dieser Technologie vorbeiführt. Wie Unternehmen und Branchen die Potenziale der KI freisetzen, erfahren Sie in diesem Buch. Gleichzeitig gehen die Autoren auf die Herausforderungen ein, die auf Unternehmen bei der Implementierung von KI zukommen. Entdecken Sie die Rahmenbedingungen für einen verantwortungsvollen Umgang mit künstlicher Intelligenz. Schon jetzt an die Zukunft denkenDie Autoren klären zunächst, was unter Künstlicher Intelligenz zu verstehen ist und welchen Nutzen sie bringt. Die folgenden Kapitel widmen sich diesen Themenschwerpunkten:¿ Welche globalen Wirtschaftseffekte gehen mit KI einher?¿ Welche Treiber stehen hinter der Künstlichen Intelligenz?¿ Wie lässt sich künstliche Intelligenz in Unternehmen am besten implementieren?Ein wichtiger Aspekt in diesem KI-Buch ist außerdem die Frage, wo künstliche Intelligenz zukünftig zum Einsatz kommt. Dafür haben sich die Autoren speziell mit KI im Dienstleistungs- und Produktionssektor auseinandergesetzt. Eine beispielhafte KI-Journey zeigt, wie Unternehmen ihre eigene Entwicklungsstrategie generieren. Ein Ausblick in die Zukunft von künstlicher Intelligenz rundet dieses Buch ab.

Readers will be enabled to compare, contrast and comprehend how the 'decision making strategies and tools' from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.