Marknadsföring

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

Build your consulting clientele with self-promotion strategies that really work Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your coaching or consulting practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices--even if self-promotion isn't really your thing. In any service business, it's essential to connect with the clients who are a perfect fit for you. For consultants, that means making your marketing efforts more effective by understanding your unique brand, pricing your services competitively, and communicating with prospective clients about how you can help them. This book helps you through all of it, with practical tips and strategic insights to ensure that you're never short on the right kind of clients. Co-authored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals. Understand your unique value proposition and brand, and learn how to talk about it Create a likeable social media presence and a website that brings people in the door Learn step-by-step strategies for networking, direct outreach, generating referrals, and more Discover how the principles of sales and pricing apply to building your consulting practice Book Yourself Solid for Coaches and Consultants is a handbook that translates into results. Promote more than just your skills by creating an image that will resonate with your ideal clientele--and keep you booked solid.

Sales made simple: promote your small business online, increase sales and build long-lasting success in your industry.

Dieses Buch zeigt mittels der AECdisc® Potenzialanalyse Schritt für Schritt auf, wie wir Stärken, Fähigkeiten und Motivationsfaktoren von Individuen erkennen, analysieren und nutzen können. Führungskräfte, Personalleiter und Unternehmer können mithilfe der Analyse die richtigen neuen Mitarbeitenden gewinnen und bestehende Kollegen fördern, sowie diese in gut funktionierenden Teams langfristig an das Unternehmen binden. Die Potenzialanalyse schickt die Anwender auf eine Reise zu sich selbst, auf der sie schrittweise erfahren, welche unbewussten Verhaltensmuster, Stärken und verbesserungsfähigen Kompetenzen sie haben.

Screaming orgasms are one of the greatest highs we can experience in our personal lives-so why should we demand anything less in our professional lives?After more than a decade as a high-achieving media CEO, Tracy Call noticed a pattern: women's success and progress in the boardroom seems to have a lot of parallels to how steamy things are in their bedrooms. If a woman feels stuck in the wrong job or career, she often feels stuck in the wrong sexual relationship as well.If this sounds familiar, the good news is you are definitely not alone. The even better news is you can have great sex and great business at once-and in G Spot for the C Suite, Call teaches businesswomen exactly how to achieve it.G Spot for The C Suite tackles the spicy subjects they forgot to cover in business school, including:-How masturbation can give you the courage to try new entrepreneurial directions-The secrets to creating electric chemistry with clients and colleagues-Sex-positive and LGBTQ-inclusive leadership and workplace culture-Telling a professional one-night stand from a true and long-lasting careerPlus countless other insights to bring a dose of much-needed magnetism to the boardroom.With humor, wisdom and hard-earned grit from a career spent as the only woman in the room, Call offers women a witty new way to build their professional careers to a climax-plus all the ins-and-outs of how to stay on top when they arrive.

"From Zero to Digital Hero: A Beginner's Guide to Online Success" is your essential roadmap to navigating the ever-evolving digital landscape and emerging as a confident and accomplished online entrepreneur. In this transformative book, readers are invited on a journey that takes them from being digital novices to proficient digital heroes.In an age where the internet is the ultimate gateway to opportunities, author [Author Name] unveils a comprehensive guide that demystifies the complexities of the digital world. Whether you're a budding entrepreneur, a small business owner, a freelancer, or simply someone looking to enhance your online presence, this book is your ultimate companion.Key Highlights:Foundations of the Digital World: The book starts by building a strong foundation, explaining the fundamental concepts of the online landscape. It introduces readers to the world of websites, social media, e-commerce, and digital marketing.Crafting Your Online Presence: Readers are guided through the process of creating a powerful and authentic online presence. This includes tips on personal branding, website development, and establishing a strong online identity.Digital Marketing Mastery: "From Zero to Digital Hero" dives deep into the realm of digital marketing, teaching readers the art of SEO, social media marketing, email marketing, and paid advertising strategies. It provides actionable insights to drive traffic and boost online visibility.Monetization Strategies: The book doesn't stop at creating an online presence; it guides readers on how to monetize their digital endeavours effectively. Whether it's through e-commerce, affiliate marketing, or launching digital products, you'll find strategies to turn your online presence into a source of income.Nurturing a Digital Community: Building a loyal online community is crucial. Learn how to engage and connect with your audience, foster meaningful relationships, and leverage the power of social media to build a tribe of devoted followers.Staying Ahead of the Game: The digital world is constantly evolving. The book provides insights into staying up-to-date with trends, tools, and technologies, ensuring that readers remain competitive in the ever-changing online landscape."From Zero to Digital Hero" is not just a guide; it's an empowering journey that equips readers with the knowledge and skills needed to thrive in the digital age. Packed with real-life examples, practical tips, and expert advice, this book is your go-to resource for achieving online success and becoming a digital hero in your own right.No matter your level of expertise, "From Zero to Digital Hero" is your gateway to unlocking the boundless possibilities of the digital world and achieving your online dreams. Whether you aspire to launch a successful online business, build a personal brand, or simply enhance your digital skills, this book is your trusted companion on the path to digital heroism.

The Worship and the Worshipper is a book that is born out of much fasting, prayer and the word. With special attention to the subject of worship. We are called to worship in such a way that He is invited in. He lives in our worship. Where there is worship, there is God. Where there is God, the supernatural can take place. Let's take this journey together, leaving no one behind.

"LinkedIn Edge: The Ultimate Guide to Successful Marketing Strategies on LinkedIn" is a comprehensive guide for businesses and professionals looking to elevate their marketing game on the world's largest professional networking platform.This book is a must-read for anyone looking to build a strong personal brand, create engaging content, optimize their LinkedIn profile, and target the right audience. With detailed strategies for leveraging LinkedIn groups, company pages, ads, analytics, and video content, readers will learn how to maximize their reach and generate leads and revenue.In addition, this book covers the latest trends and predictions for the future of LinkedIn marketing, including personalization, video content, LinkedIn Stories, and social responsibility. With practical tips, real-world examples, and insights from leading LinkedIn experts, readers will gain a competitive edge and stay ahead of the curve.Whether you are a business owner, marketer, or professional looking to build your online presence and achieve your career goals, "LinkedIn Edge" provides the tools and knowledge you need to succeed on the world's premier professional networking platform.

La costruzione di una solida identità digitale è importante per la reputazione di un marchio perché aiuta a creare un'immagine coerente e credibile online a prova di crisi. Questo a sua volta può aumentare la fiducia dei consumatori, migliorare la visibilità del marchio e attirare nuovi clienti. In questo libro spiego in maniera semplice come migliorare la brand reputation sul web costruendo una forte identità digitale per essere percepiti nella maniera giusta da Google e dai tuoi potenziali clienti. Approfondiremo tutti gli aspetti necessari, dall'importanza della SEO ai social network, da google my business al processo di autoapprendimento di google fino ad arrivare ai domini NFT. Troverai in questo libro un compagno che ti seguirà nel consolidamento del tuo brand!

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance that their investments are good for the long term. To be competitive and valuable to society, firms need to develop an organizational conscience that drives key strategic decisions and spurs sustainable and responsible innovation. In this book, the authors argue that organizations need to think critically about their role and to use their conscience to guide actions. With plenty of concrete suggestions based on substantive research, it shows how firms can reconcile the competing interests of stakeholders, create an organization that is fair, open and transparent and do the right thing while building a profitable business.With integrated videos and international case studies featuring multinational companies as well as small firms, this book explains how firms can make the transition to becoming conscientious.

Venture beyond traditional perspectives and harness the untapped power of customer engagement with "The Art of After-Sales Marketing." This groundbreaking guide presents a fresh perspective on marketing that encourages readers to leverage their creativity and storytelling skills to enhance customer engagement and loyalty. "The old adage, a picture paints a thousand words, enables marketers to quickly translate concepts and ideas into images. Using art and artists, the author illustrates how companies infuse their brands with character, individuality, and emotion." - Dr. Trevor Bringnall. Dive Deep into a Revolutionary Approach: This isn't just another marketing book. Discover the artistry of after-sales marketing and see how it parallels the beauty and intricacy of visual storytelling. Chapters That Illuminate and Inspire:Chapter 1: Embrace marketing with the heart of an artist.Chapter 2: Dive into the rich tapestry of after-sales marketing.Chapter 3: Master the foundational elements of post-purchase engagement.Chapter 4: Equip yourself with the tools that form the symphony of lasting customer relationships.Chapter 5: Witness the grand reveal - strategies that leave an indelible mark.Chapter 6: Gaze into the future and see where the world of after-sales marketing is headed. Key Takeaways:Understand the undeniable importance of customer retention in a brand's journey.Discover the correlation between storytelling, art, and marketing.Gain practical strategies to turn your customers into fervent brand evangelists.Who is this for? Whether you're a newbie in the marketing realm or a seasoned professional looking for a fresh take, this guide is your key to unlocking a goldmine of customer engagement strategies. Why Buy Now?Elevate your marketing game.Ensure long-term customer loyalty.Boost profitability through powerful post-purchase strategies.Your journey with a customer doesn't end at the sale. It's only the beginning! Unearth the art of building lasting bonds and fostering continuous relationship-building. Grab your copy NOW and redefine your after-sales marketing approach!

It all starts with a sale!Whether you love it or have it, making sales drives your business. You don't get to use your technical and creative skills until you make the sale. If you've been selling for a long time, this book will be a good refresher. If you're new to selling, this book will give you the tools, and the confidence, to make more sales. I'll show you how to ask better questions, really listen to the answers, and help more of your customers buy the results that only you can provide. I'll guide you to find your own unique selling style. When your customers and clients can see and understand why they should buy from you, and only you, they have to pay your price to get your results. You've taken an important first step towards making more sales. Thanks for choosing me as your guide. - Alan Berg, CSPNote from the author:I originally wrote Shut Up and Sell More Weddings & Events, as that's the industry where I've spent the last 30 years in sales, sales management and sales training. While I speak and consult to wedding and event businesses, I don't talk about weddings or events, I talk about business. So many people told me that the tips and ideas in that book apply to any business, so I finally took the hint and made this version for you. I hope that you find these ideas useful for your business as well. Any of my other books will also help you, regardless of what you sell or what your business does. You may just have to read between the lines on some of the examples. Thanks for considering this book and please check out the Wedding Business Solutions podcast. I talk about business and life (not weddings or events).

A 1-hour read that will teach you the steps of the PB&J Business Strategy and help your company organize around a cause and set up a plan in under a week. The benefits for your business include positive energy, free publicity, new opportunities, collaborations, implementations, innovations, and efficient execution of every component of the plan.This is the fascinating true story behind the PB&J sandwich that fed 25,000 during a natural disaster, brought a shattered community together, and revitalized the entire company culture of my business.On September 28th, 2022, 150-mph winds hit the outer islands of Fort Myers, just 3 hours away from my office. Hurricane Ian quickly became one of the worst storms in US history. Victims of the storm needed essentials, with food being at the top of the list. Enter PB&Js. Making PB&J sandwiches for disaster victims may sound silly, but hear me out: each one delivered an essential 450-calorie meal to those in dire need.My team and I felt called to help. Understanding the urgency, we created a sophisticated operation in just 5 days: a tagline, a business plan, marketing materials, food donations, events, and deliveries. This would have normally taken 6 months to coordinate.Learn how 80 people who hadn't been in the same building in years due to Covid came together to make and deliver 25,000 PB&J sandwiches to disaster areas, including a step-by-step breakdown of how our company recognized and tackled a problem and accomplished our goal.The PB&J Strategy is universal - anyone can use it to make a difference, from those in disaster relief, to human resources, charitable organizations and sales.This experience helped us reimagine the possibilities of our jobs, our place in the community, and it helped our souls.Includes reflections and prompts to apply these steps now in your life and business.

RAND researchers evaluated two commercial space markets to understand opportunities, challenges, and risks that the Department of the Air Force could encounter when making decisions to invest in commercial space capabilities.

The first book to detail both what and then exactly how professionals can elevate their client and prospective client experiences to capture their lasting loyalty.

"Updated 4th edition, presenting microeconomics in a non-technical and easy to understand manner with its distinctive emphasis on 'the economic way of thinking' and its applicability to sharper managerial thinking and improved decision-making"--

To stand out in the market, it takes bravery and self-knowledge. Soloists will learn about crafting an origin story, positioning, style guides, and value alignment. Easily form a cohesive Personal Brand.

Acrettors is an essential sales tool for the automotive motorcycle sales person. Applying this system will immediately improve your sales results. You will make more money and develop into a professional sales person.

Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization.Top executives need to read this book to have a big picture of corporate-wide "e;social strategy,"e; form a "e;social mindset,"e; and infuse a "e;social gene"e; into their company's culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers - which is why it is becoming an indispensable element in today's business.  

In diesem Buch werden Texte als Datengrundlage für Analysen in drei empirischen Studien untersucht. Die erste Studie fokussiert auf die Heterogenität von Produktbewertungen und identifiziert fünf dynamische Archetypen für Konsumgüterbewertungen durch die Analyse von über 23 Millionen Bewertungen auf der Webseite eines Onlineversandhändlers. Die zweite Studie betrachtet Verbrauchervorschläge als wichtige Quelle für die Produktentwicklung und zeigt die Wirksamkeit eines kategorieunabhängigen Modells zur Extraktion von Vorschlägen aus Produktrezensionen sowie die positive Wirkung von Unternehmensanreizen durch kostenlose Produkte. In der dritten Studie wird ein Index für energiepolitische Unsicherheit basierend auf Textdaten aus deutschen Zeitungen und Plenarprotokollen des Deutschen Bundestags entwickelt und sowohl qualitativ als auch extern validiert. Die Arbeit zeigt die Bedeutung von Textdaten für verschiedene Anwendungsbereiche und leistet einen Beitrag zur Verbesserung der Analysemethoden in den untersuchten Feldern.

Advice on organizing and profiting from your own garage sales, how to successfully buy from other garage sales, the value of appraisals, and negotiating with pawn shops, estate sales, antique and consignment stores, flea markets, and online sources such as eBay, Craigslist, and Etsy. If you have something to sell, this is the book to help you do it.

Physiotherapy in Australia has changed - forever.Once upon a time, physiotherapy was a profession rewarding those who worked hard enough and were committed enough to carefully tread the narrow path to becoming a physio.This meant working hard in high school to get an offer from a university that provided physiotherapy as an option. After that, there was a truckload of study in university to graduate.Next came working as someone's underpaid offsider as you helped pad the pockets of the physio principals you worked for.Once you had done your time in the trenches, it was a matter of taking out a lease, getting a loan from your friendly medical banking rep and then setting up your own shop.While there were some challenges as part of this process (recruiting competent staff, finding a suitable location, getting your practice set up), basically it was a licence to print money.Unless you were doing something pretty bad (according to AHPRA1 there were only 12 physios de-registered in the past 12 years - one a year), it was pretty much a case of put out your welcome mat and wait for the customers to roll in.Waiting times of three to four weeks for clients to see the local physio were not uncommon.But then the party ended.

This book constitutes the refereed proceedings of the Second International Conference on Digital Economy, ICDEc 2017, held in Sidi Bou Said, Tunisia, in May 2017. The 18 papers presented in this volume were carefully reviewed and selected from 46 submissions. The theme of ICDEc 2017 was "e;Digital Economy: Emerging Technologies and Business Innovation"e;. The conference offered a number of sessions discussing innovative research focusing on emerging technologies which support the digital transformation of business and the economy: digital marketing, digital economy and e-learning, data science and security, and uncertainty in Web data.

Dieses Buch bietet eine Werkzeugkiste an Modellen und Methoden, die innovative Ideen erfolgreich machen. Innovation bringt Fortschritt, Wettbewerbsvorteile und steigert die Gewinne. Innovation bedeutet aber auch immer Unsicherheit und ruft Abwehrreaktionen hervor, weshalb starke Kommunikationskompetenzen gefragt sind, um interne und externe Hürden zu überwinden. Gelungene Innovationskommunikation schafft Aufmerksamkeit und baut notwendiges Wissen bei allen wichtigen Stakeholdern auf. Sie ist schnell, flexibel und pragmatisch, antizipiert Widerstände, adressiert mögliche negative Auswirkungen und baut Brücken in die Zukunft.Florian Hohenauers Buch richtet sich an Kommunikationsprofis und solche, die es werden wollen ¿ vor allem an all diejenigen, die nachhaltige Kommunikationsstrategien entwickeln möchten und bereit sind, für deren starkes Fundament etwas mehr Zeit zu investieren. Die renommierten Expert:innen Christine Dingler, Gudrun Herrmann, Dr.Kerstin Hoffmann, Sascha Pallenberg, Christiane Schulz und Gerrit Gericke sowie Danijel Vi¿evi¿ stellen in Gastbeiträgen und Interviews eigene strategische Ansätze vor. Praxisbeispiele illustrieren die Anwendung der vorgestellten Werkzeuge.

Dieses Buch ist eine kompakte Einführung in das Thema Sound Websites. Paul Steiner untersucht die Wirkung einer akustisch gestalteten Marken-Website auf unterschiedliche Nutzer und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur akustischen Gestaltung von (Marken)Websites geliefert, um so Konsumenten langfristig und mit mehreren Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern. Dies wird durch ein konkretes Beispiel der BMW Marken-Website illustriert. Der InhaltWahrnehmung und Wirkung akustischer ReizeTheoretische Grundlagen zur akustischen Gestaltung von Sound Websites Praxisbeispiel ¿ BMW Sound Website Fazit und Ausblick