Marknadsföring

An incisive and accessible blueprint to pricing your company's products and servicesIn The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like:* How to make smart and innovative pricing a core component of your next product offering* How to distinguish between every new, future-oriented monetization approach* Which factors to consider when you're choosing on a new pricing model for your most popular productsAn essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.

"If I had 1 hour to solve a problem [...] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes." - Albert EinsteinIn Winning the Game with UX Design & CRO, Author and website design authority Alexander R├Ñdahl draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website''s user experience, in order to significantly improve conversion rate, click-through percentages and customer engagement metrics.In this invaluable user experience and CRO guide, you will learn ''real-world'' tested methods that can be effectively applied around the globe by website designers, with any level of prior experience:How to build websites that convert at optimum levels using CRO and UI UX Design, in a perfect marriage of web design, target audience identification and engagementHow to use the 5 main principles that will maximize your website conversion rate: clarity, simplicity, credibility, urgency and social proof.Insider secrets about how CRO is used by tech giants like Uber, Airbnb, and Shopify... and how you can use the same approaches to exponentially expand your engagement.The Top 3 CRO strategies that top website designers use to stimulate sales and visibility - UX research and optimization, sales funnel analysis and A/B testing.The CRO tools that tech professionals use and how even beginning e-commerce business owners can use them to increase sales - Google Analytics, Google Search, Heap Analytics, Hotjar and more.Whether you want to start experimenting with an upgraded website design, or need some inspiration for your next project, Winning the Game with UX Design & CRO has something for everyone. Get ready to take your web designs to another level by implementing these simple changes!

In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions

This book is to help people avoid challenges, heartache, and pitfalls in life and business. You no longer have to learn these lessons The Hard Way like Brad did. If Brad had this book growing up and applied what's in it, his life would have been much better, and he would have found success much sooner. The goal for this book is that it finds its way to anyone wanting to succeed. You will learn these lessons one way or another, but the question is are you going to learn it The Hard Way or the easy way; the easy way is by reading The Hard Way. This book explains life lessons and universal laws that you need to be successful. This a collection of stories and the lessons Brad Lea has learned to help him build an incredible life and ultimately it is his bible on how to do sales, business, and life. Learn more about Brad by subscribing to his YouTube channel at BRADLEA.TV or checking out his website at Bradlea.com. This book is intended to change your life- let it happen and remember to always keep it real.

Transform your marketing and turn customers into evangelists.

25 quick, simple and practical lessons anyone can apply to begin a creative marketing strategy.

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.

Sales Enablement 3.0 Is Both an Art and Science! There are no magical silver bullets or single approach that will guarantee that you will be successful! There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with Sales leaders to understand their wants, needs, and expectations. At its core Sales Enablement 3.0 is an innovative, approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue!This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring and iterating a world class sales enablement organization.Always remember, the number one question that every sales enablement practitioner should ask when approaching a new company initiative or program is, "What problem are we trying to solve"? This will keep you out of all of the "noise" surrounding "training needs". Training is NOT the answer to all problems and should NEVER be the first response given. Sales enablement is not what keeps the doors open in a company, however, I can guarantee you that poor or lack of strategic, long-term, consistent and repeatable enablement strategy will lead to the doors closing! #HopeIsNotAStrategy

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Harness new models of advertising to create commercial stability within a changing digital landscape.

Explore Amazon's disruptive new retail strategies, its impact on the wider eCommerce sector, and gain valuable lessons that can be applied to retailers globally.

The practical guide that gives you the skills to succeed at sellingDK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.Find out how to improve your sales skills through marketing, presenting your product and negotiating successfully. You'll discover how to research your market, target your audience and perfect your pitch. In a slim, portable format Essential Managers gives you a practical 'how-to' approach with step-by-step instructions, tips, checklists and 'ask yourself' features showing you how to focus your energy, manage change and make an impact.If you are keen to brush up on or enhance your sales skills, this is the guide for you.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

From international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry but a roadmap for its rebirth. Few crises in modern history have so completely disrupted every aspect of daily life as the Covid-19 pandemic. Every market, industry, profession, service, and category of product was in some way rocked by its impact. Researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how it will reshape every aspect of consumer life, including the very essence of why we shop. Above all, it provides an inspirational and actionable future vision for any business leader looking not only to survive but thrive in a very different post-pandemic retail world.

The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and...

America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.

Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads.