Marknadsföring

Unleash Your Sales Potential: "The Art of Mastering Sales" is your gateway to surpassing targets and becoming an unstoppable sales force. Inside, discover game-changing techniques, empowering insights, and inspiring success stories that will transform your sales approach. From forging connections to sealing deals, this captivating guide will unleash your selling prowess like never before. Don't just read it - live it!

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers¿ willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.

¿Qué errores suele cometer un vendedor? ¿Qué excusas se aducen cuando las ventas no son las deseadas? ¿Trabajamos mucho, pero trabajamos mal? ¿Cuál es el camino para tener éxito comercial? Pedro Valladolid ha respondido a estas preguntas en varios artículos publicados durante años en sus redes. De ahí, y por petición de cientos de seguidores, nació este libro.En este libro, Iñaki, el protagonista es un joven comercial que trabaja mucho, pero sus éxitos no acaban de llegar. Por suerte conoce a Pedro, su mentor, que le instruye en cómo ser un verdadero Jedí de las ventas con una serie de consejos basados en una dilatada experiencia. Escrito de manera ágil y salpicado de humor, El Jedí de las ventas es una guía muy útil para comprender nuestros errores en los procesos comerciales y optimizar nuestro trabajo... y nuestro éxito.

Semiocapitalismo. Del producto a la marca, de la mercancía al signo/mercancía estudia la forma elemental del signo/mercancía que la producción semiótica plasma en la práctica empresarial del marketing. Este proceso dota de valor (valor de consumo) al signo/mercancía, plasmando en él las significaciones imaginarias a favor de las marcas que finalmente generan la plusvalía que alimenta al sistema. Este estudio del semiocapitalismo complementa el análisis de Marx del capitalismo productivista, que parte de la mercancía cuyo valor surge de la fuerza de trabajo. Antonio Caro pasa revista a algunas de las consecuencias que se derivan de la vigencia de esta nueva fase semiocapitalista. Estas transformaciones son la sustitución de la clase obrera por el colectivo de los trabajadores-consumidores, la impregnación de las instituciones a cargo de los procesos de socialización por los procedimientos de la producción semiótica, reconvirtiéndose en mercados (artístico, cultural, dirigido a la captación de votos...) y la instauración de una macroestructura imaginaria que pone al servicio de los detentadores del capital gran parte del tiempo de ocio de los trabajadores-consumidores.>Antonio Caro Almela ha sido profesor titular de la Universidad Complutense de Madrid e investigador de primer nivel en el Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL). Ha sido cofundador y codirector de la revista científica Pensar la Publicidad (PLP), editada por la Universidad Complutense de Madrid y fundador y primer presidente de la Red Iberoamericana de Investigadores en Publicidad (Redipub), de la que en la actualidad es presidente honorífico. Ha impartido cursos y conferencias en numerosas universidades españolas y de todo el ámbito latinoamericano. Durante 26 años trabajó en la industria publicitaria como creativo. Entre sus libros se encuentran La sociedad de consumo (1967); La publicidad que vivimos (1994); La publicidad de la significación (2002); De la mercancía al signo/mercancía (2009) y Comprender la publicidad (3a ed., 2018). >

Sustainable tourism is a type of tourism that has more positive effects than negative effects, particularly on the economy, environment and communities. It takes into account the effects that traditional tourism activities have on both the current and future generations in terms of environmental, economic and cultural factors. Sustainable tourism initiatives strive to uphold the local culture, preserve the environment and maintain harmony between the local communities and wildlife. The components of sustainable tourism include eco-tourism, geo-tourism and cultural tourism. Effective marketing strategies can help in providing a boost to sustainable tourism efforts and in creating expectations with respect to the tourist experience. This book includes some of the vital pieces of works being conducted across the world, on various topics related to the marketing strategies for sustainable tourism. It consists of contributions made by international experts. A number of latest researches have been included to keep the readers up-to-date with the global concepts in this area of study.

Market segmentation is a commonly used marketing term that refers to the act of aggregating prospective buyers into groups or segments with common needs who respond to marketing actions in a similar manner. It enables the companies to target different categories of consumers who recognize the full value of certain products and services differently from each other. Homogeneity, distinction and reaction are the three factors based on which a company identifies the different market segments. Some market segmentation strategies include targeting a group geographically, demographically (by age or gender), psychographically (by social class or lifestyle), or behaviorally (by use or response). Market segmentation has a number of advantages. It provides a better understanding of the differences between consumers which improves the match of organizational strengths and consumer needs. The objective of this book is to give a general view of the different areas of market segmentation, its concepts and methods. Those in search of information to further their knowledge will be greatly assisted by it.

"This book is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy. Work-at-home entrepreneurs, mom-and-pop retailers, businesses of all sizes, and even nonprofits will benefit from reading this book"--

This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making.This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will LearnThedevelopments and applications of Artificial Intelligence in marketingThe precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growthAutomation and optimization of media planning through AIWho This Book is ForThe book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.

9 Key Website Optimization & SEO Strategies to Guarantee Website Conversion SuccessUnfortunately 80% (or more) of the websites built by 'so called' Web Developers are built to fail.Why?Because they basically don't understand the psychology and structure behind what it takes to generate an amazing conversion rate.This effectively means for all the visitors you might get to your site, the vast majority of them will end up leaving unsatisfied. The actual return you make on your investment will be very low, or possibly even nil.And what makes things worse, is these poor unfortunate website owners are led to believe that the secret to a website's success is all about the traffic to the website, and improving their SEO, so they head off on a tangent and start spending loads of money on Adwords and other pay per click strategies, and then wonder a few months down the track why they've still had no response, no sales or inquiries from their website. Often times this leads the website owner into believing that websites just don't work, and that Adwords and other pay per click methods are a waste of money.That belief couldn't be further from the truth!How would you like to learn and understand the closely guarded secrets of how some websites seem to convert their visitors into massive inquiries and new customers at the drop of a hat, generating hundreds and hundreds of leads on a weekly basis?Perhaps you'd also like to know with absolute confidence that the money you do spend generating visitors through Adwords, Facebook, and other forms of promotional marketing is actually now going to convert into new business inquiries on a regular basis.You're about to discover how to fix these problems permanently.Here Is A Preview Of What You'll Learn...Why you're website is not converting peopleWhy your website isn't ranking in Google searchesWhy you're getting no results from your Adwords campaignsWhy people are leaving your website as fast as they arriveWhy you're not getting calls or inquiriesWhy your website is probably damaging your business or brandThe two most important key elements to focus on when developing your websiteThe importance of SEO (Search Engine Optimization)Much, much more!Order your copy today, or Download the Kindle version!Check Out What Others Are Saying..."Simple And efective, I think it truly help discover what my website needed And it doesn't beat a round the Bush.""I enjoyed the straight forward approach. Written for an executive who wants to invest wisely - in a business tool not in an attempt at award winning designs. Worth the 30 minutes it takes to read as it contains years of experience I do not have. Enjoyed and appreciated the author's sharing of "trade secrets" that others try sell for thousands of dollars."Tags: Website Optimization, SEO, Search Engine Optimization, Pay per Click, Adwords, Optimizing a website, Optimize your website, website conversion, website conversion optimization, converting website visitors, website selling, ecommerce conversion, conversion rate, conversion rate optimization, website conversion rate, website persuasion, websites, website content, website copywriting, online conversions, online optimisation

Do you ever wonder what's holding you back? Is it your mindset? Is it your situation? Is the very people who love you? This book goes over the important aspects of doing life your own way and not letting the "noise" distract you or tear you down. The most successful people in the world were probably called "stupid" by someone. Did it stop them?This is more than your typical "motivational" book. It will go against the grain on most topics you've probably already read about. I've been accused of thinking differently and not always in a good way. Sometimes people have that look on their face of "what the heck is this guy talking about?" I feed off of that. I use it to stoke that fire inside me. But I surely don't bow to their opinions and accusations even though they have a right to express them. What I believe is right is almost always right for me. Even if that means changing my mind because maybe that outside source had a better idea. The key is to recognize it and use your gut to follow it. Ever go into a room and decide to sit down just as someone tells you to sit down? Do you sit down anyway? Or do you let the influence of that person change your mind to stand just because you "can't be told what to do"? Funny how the mindset can be sometimes. Put away the pride folks! This book is probably a bit more "in your face" than you're used to. I just started paying attention a long time ago and get a little frustrated when I see someone being "led" by another person claiming to help (they are probably sincere but that's beside the fact).

Craving the Futureprovides radically new perspectives and useful tools for anyone seeking to create a better future. Author and Innovation Executive Michael Perman provides insights from extensive research on how to transform our deepest desires into new, bold, innovative realities.Perman's research reveals fascinating new dimensions to the way culture shapes the concept of craving. Specifically, he has discovered that what people crave in their lives is changing from urgent demands for things like cigarettes, coffee, or even tacos, to more meaningful quests for new sensations and purpose.Craving the Futureoffers imaginative ideas, methodical tools, and inspiring profiles of innovation luminaries--all mindfully crafted to help you shape what is coming next for yourself or your organization. The book also features a unique design that makes it delightful to experience, easy to digest, and fun to share.

Content works, but at times companies forget about building the right culture to make it all work. In this book, I share how to create a content performance culture, including through: Business StorytellingDifferent content channelsPodcastingArtificial intelligenceBetter content creation workflowsAnd more...

This easy-to-read, jargon free book shows you step-by-step how you can enjoy writing, publishing and marketing your book so that it becomes an enduring bestseller. Written by an established and successful international #1 bestselling author (Dee's second book reached position 150 out of 7 million titles on Amazon and all her books are in the top 100 bestselling books in their category on Amazon several years after being published), Dee sells thousands of books worldwide including in China and America. You'll find practical, effective and powerful tools and tips on every page. The author shares her award winning templates including press releases, book launch invitations, speaker biographies and more so you can create yours effortlessly. You'll find out how you can identify your readers so that your content is appealing and relevant and, your marketing hits the spot every time. You'll discover how to tap into your knowledge and expertise to plan and write compelling content your readers will love. You'll be walked through the design, editorial and layout process so you can create a book that looks and feels attractive, professional and captivating. The publishing process can be a minefield but with Dee Blick's know-how you'll find the best publishing option for your book. She explains the benefits of self publishing, partnership publishing, securing a publishing deal and working with a literary agent - using her own personal insights and experience plus in-depth interviews with fellow authors and publishing professionals. If you find marketing baffling, you won't after reading the 10 clear and comprehensive marketing chapters. You'll learn how to market your book on a zero or shoestring budget using social media and traditional marketing to get phenomenal results. You'll also learn the insider secrets of approaching professional reviewers (shared by a highly esteemed professional reviewer of fiction and non-fiction books) and how to get dozens of genuine five-star reviews on Amazon and other review sites to boost your book sales further still. You'll also find out how to hold a packed out book launch that costs you nothing. With this book, you'll understand exactly how you can make serious money from your bestselling book on a step-by-step basis whether you're writing fiction or non-fiction. The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget gives new authors and established authors everything they need to write a bestseller and sell thousands of books. If there's a book in you, this is the book for you!

A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.