Böcker i Advertising and Consumer Psychology Series-serien

This text focuses on developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with practical implications. The chapters offer a perspective on consumer-focused strategy - or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses.

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.