Böcker i Communication Concepts-serien

What is the major social problem in the news today? Who made it so important? Based on research of contemporary social issues that have hit the headlines, this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

'Price's introduction to public opinion shows that it is possible to add something interesting and distinctive at the same time as introducing neophytes to a new concept.... The issues raised are not new, but they are relevant, and rarely presented in such a concise and accessible way' Irish Communications Review

Defines information, contrasting non-linear and reflexive ideas about human communication with linear perspectives. Information is equated with uncertainty; this presents a pattern for the conceptualizing and reconceptualizing of information in the context of evolving communication theories.