Nicola Bulled's in-depth ethnographic account of how HIV prevention messages are selected, transmitted, and reacted to by young adults in the AIDS-torn population of Lesotho provides a crucial example of the importance of a culture-centered approach to health communication.
The author interrogates the communicative forms and practices that have been central to the establishment of neoliberal governance, and offers an alternative strategy for a grassroots-driven, participatory form of global organizing of health.
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