An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.
Ballard (sociology, California State U.-Northridge) uses three theories of political policy making to analyze what happened before and after the April 1995 bombing, which policy elites were the most active in the media immediately afterward, which groups were effective in getting policy passed in the year after, and what the policy process means fo
Based on extensive research into the and newspaper framing of the Bosnian war. The issues and questions addressed include the critical use of official sources and propaganda in journalism; how media and policymakers interact to detect and frame problems for policy action; and what factors limit the accurate reporting of war.
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