Böcker i Harvard Business Essentials-serien

Negotiation--whether brokering a deal, mediating a dispute, or writing up a contract--is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.

Explains what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results.

Helps managers identify, manage, and prevent potential crises. Containing tips and tools on how to prepare an emergency list and how to utilize pre-crisis resources, this book shows managers how to shepherd their team from crisis to success.

When it comes to project management, success lies in the details. Part of the "The Harvard Business Essentials Series", this book walks managers through every step of project oversight from start to finish. It offers information on everything from planning and budgeting to team building and after-project reviews.

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.