Böcker i Interdisziplinäre Verortungen der Angewandten Linguistik(-serien

Die vorliegende Publikation vereint auf empirischer Basis theoretische und praktische Perspektiven auf das Marketingübersetzen für die Automobilbranche im Sprachenpaar Deutsch-Polnisch. Die differente gesellschaftlich-kulturelle Entwicklung sowie Diskrepanzen im Automobilbau in beiden Ländern stellen den interlingual-interkulturellen Transfer deutscher Marketingtexte ins Polnische vor besondere Herausforderungen. Die Analyse der Übersetzungsprobleme erfolgt am Beispiel der Marketingtextsorte Kundenzeitschrift in Anlehnung an den funktionalen Ansatz der Translationswissenschaft. In die wissenschaftliche Beschreibung integriert die Autorin das berufspraktische Konzept der Transkreation, das in die modellhafte Darstellung dieses translatorischen Bereichs einfließt.This publication combines, on an empirical basis, the theoretical and practical perspectives on marketing translation for the automotive industry in the language pair German-Polish. The different sociocultural development as well as discrepancies in the automotive industry in both countries pose special challenges for the interlingual-intercultural transfer of German marketing texts into Polish. The analysis of the translation problems is carried out using the example of the marketing text type customer magazine, following the functional approach of translation studies. In the scientific description, the author integrates the professional-practical concept of transcreation, which flows into the model representation of the interlingual-intercultural transfer of marketing texts.

Edyta Wieclawska presents the structural and functional aspects of binomials in English/Polish company registration discourse. She analyses and discusses frequency data from the sociolinguistic perspective. Her work contributes original and innovative research shedding new light on the perennial issue of legal formulacity as evidenced through binomial expressions. Adopting an interdisciplinary approach, the volume fits within the research domains of linguistics and law (jurlinguistics, legal linguistics), translation studies and commercial law.

Die Welt der Zahlen, Figuren und Relationen hat die Menschen schon immer fasziniert, deshalb drückte Mathematik einerseits der Allgemeinsprache ihren Stempel auf, andererseits braucht Mathematik die Sprache, um Inhalte ihres Fachgebiets zu verbalisieren und zu vermitteln. Der Band umfasst 14 Beiträge zu Themen, die sich aus der gegenseitigen Beeinflussung der Mathematik und Sprachen ergeben. Behandelt werden lexikologische, semantische, pragmatische, semiotische und kognitive Probleme, aber auch praktische - translatorische, didaktische und lexikografische Aspekte, nicht zuletzt in kontrastiver Perspektive. Der Großteil der Beiträge konzentriert sich auf den phraseologischen Bereich, da phraseologische Bestände verschiedener Sprachen reich an Wendungen mit mathematischen Komponenten sind.The world of numbers, shapes and relations has always fascinated people, influencing the language in which they communicate. Likewise, mathematics needs language to verbalise its research area and transfer knowledge. The volume contains 14 papers concerning phenomena resulting from the mutual influence of mathematics and languages. The thematic scope includes lexicological, semantic, pragmatic, semiotic and cognitive issues as well as practical aspects such as translation, teaching or lexicography and contrastive studies. Large parts of the volume focuses in particular on phrasemes as the phraseological resources of many languages contain mathematical components.

This volume starts with an overview of the history of teaching Polish as a foreign language from the beginning of the 16th century to 1939. The authors then present the rapid development of teaching Polish as a foreign language from 1992 to 2015. This is supplemented by information on the methodology of teaching Polish. In the next part they describe the didactics of the Polish language abroad, followed by the introduction of the Polish language policy and the promotion of Polish outside Poland. Then they present the teaching of Polish as a second language and the problems of communication. At the end, information is given about the achievements of European didactics in the field of teaching Polish as a foreign and second language. The volume concludes with a proposal for the creation of a didactics of European languages (including Slavic languages as well).

The contributors of the twelve texts collected in this volume follow two paths: Firstly, there is a methodological path related to the discussion of the interdisciplinarity of discourse studies and the potential of qualitative research based on the study of a single case. Secondly, by taking as a case study the political interview by Tomasz Lis, a leading liberal journalist, with Jaroslaw Kaczynski, chairman of the right-wing Law and Justice party, they delineate possible avenues for an in-depth view of the mechanisms of Poland's highly polarised public debate.