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This book provides a unique perspective into the mindset of psychology and cybersecurity.It presents a view of incorporating the latest research in cybersecurity and behavior. The newest cybersecurity challenge is not just understanding cybercriminals' behavior, but our behavior as well, and to realize that some of behaviors could lead us in making bad cybersecurity decisions.By using models and literature rooted in psychology and comparing those to cybersecurity attacks, this book will help those who make crucial cybersecurity decisions to protect their organization, even better decisions. Dr. Brown also presents even a possible theory of cybersecurity. Key areas include: behaviorism; learning models; cybersecurity vulnerabilities; stereotypes; cybersecurity traits; conditioned response; social engineering; deep fakes.

The Barn Door Is Open: Frameworks and Tools for Success and Fulfillment in the Workplace is a business book, a playful and humorous read, an intelligent metaphorical and philosophical tale anchored in the tools and techniques of innovative and proven management frameworks.Readers will not only find its teachings entertaining and inspirational, but will benefit from its lessons and tools by applying them to their personal lives.This book integrates the subjects and tools of Lean and Lean Transformation, mindfulness, conflict resolution, Theory of Constraints, project management, Agile, Six Sigma, change management, and corporate culture transformation into one easily digestible reference.

Compared to a few decades ago, companies today are faced with a much more challenging environment providing successful products and solutions for their customers. They are dealing with global competition, very rapid change in technologies, and tremendous volatility in economic conditions. As project managers, we are helping our companies survive in this difficult landscape. We are "e;agents of change"e; and "e;drivers of change."e; The most important project management methodology today that will help us deal with this change and this volatility is Agile.However, no one process or project management methodology fits all situations! Agile is not a panacea for all projects. Many times, our projects are large enough and complex enough that some parts of the project are best suited to using a predictive planning approach, and other parts are more suited to using Agile. Therefore, a hybrid approach that mixes the traditional, waterfall approach with Agile is really required in many situations today.The agile community oftentimes has quite a negative view of hybrid approaches. Key writers on Agile often say that attempting to use hybrid will corrupt all attempts to use Agile, and will result in failure. In this book, the argument is made that integrating these methodologies can be done if approached the right way, and in fact, this is necessary today.

Lean Thinking for Emerging Healthcare Leaders: How to Develop Yourself and Implement Process Improvements aims to solve the issues in modern day healthcare by handing over the reins of the improvement process to healthcare professionals.Putting those who are doing the work and are closest to the actual situation in the lead.This book educates you, as a leading medical professional, in the principles and values of Lean leadership and management. It will teach you how to improve healthcare from the inside, making it safer, better, faster, more accessible, and more affordable.With this book we want to inspire, motivate, and stimulate you to lead continuous improvement-while being respectful to people-on your way to ideal care for every patient.The primary target audience for the book are medical professionals who have (recently) acquired leadership, management, or business responsibilities. The book will also be of high value to those who obtained temporary leadership positions, like project leaders, problem solvers, change managers, and innovators.Because most of the teachings in the book are meta skills and ways of thinking, the book is easily relatable and transferable to other disciplines and even sectors.

This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics.Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.

Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity.Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.

You've grown your business, reached a plateau and are now struggling to grow. Each time you try something new or add a new customer, something else goes awry - leaving you spinning the same plates, under the glass ceiling that's blocking your progress. You need a plateau buster to put yourself back on the growth trajectory!This book is the inspiration you're looking for. In three major sections it shows you how to: STOP doing many of the things that were once right but are no longer appropriate, freeing up resources, allowing you to; CHANGE what you are doing for better results today and then to; GROW the business for a future that will excite you.As you turn the pages, you will find real life examples together with easily implemented ideas and suggestions to provide an immediate impact on your thinking and your business.

This book is about talent, strengths and positive psychology.Everyone is naturally talented in certain areas and if we get the opportunity to use our talents at work and develop them into strengths then we can work better, faster and far more productively. Bees search for pollen and they find it in the beautiful, successful, growing things around us: flowers. Flies search for rotting trash, bacteria and ugliness. Do you want to go through life like a fly or like a bee?These pages present the overwhelming scientific evidence that strengths-based leadership and collaboration lead to more productivity, more innovation, better well-being at work, lower absenteeism, and better health. Learning to recognize your talents, leverage them into strengths and, mitigate your weaknesses will change the way you and your colleagues work.

This book invites readers to consider, for themselves, stories of mass mind-control perpetrated by marketing mavens who utilize (and perhaps manipulate) insights from behavioral psychology to generate rank materialism, manifested in ever-increasing consumption, palatable to the public.The Causes, Culprits, and Context of Our Money Troubles is the first book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. Informed by more than 30 years of research in the areas of economics/finance and psychology, Dr. Bayer explores the history of our relationship with money-specifically the role morality, and the concept of "e;virtue,"e; has played in that history, and the wealth versus money dichotomy. Filled with tales and exemplifications, the book introduces readers, pseudonymously, to sample patients of money -mind imbalances, such as the "e;11 million-dollar man"e; who becomes corrupted by money's influence, that unbalances their internal gyroscope (internal moral compass). It draws readers to examine past- and present-day corruptions derived from money's influence and compels them to examine concepts and theories from great economists of yore (e.g., Adam Smith, Karl Marx, and J.M. Keynes) to create a theoretical foundation for what the author calls a Gyroscope methodology.As a foundational tool in the series, this book invites readers to consider, for themselves, stories of mass mind-control perpetrated by marketing mavens who utilize (and perhaps manipulate) insights from behavioral psychology to generate rank materialism, manifested in ever-increasing consumption, palatable to the public.

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age.It presents the "e;why-do"e; and the "e;how-to"e; along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "e;word wizard"e; glossary at the end of each chapter explaining business terms and expressions used.This book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!

Body and Mind-The Effects of Money Problems is the third book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist.This volume advances readers into an examination of the effect of money problems on the body and mind. It presents research that supports solutions offered throughout the series to fix maladjustments of the mind and highlights the importance of developing a sound grasp of the mind-body connection to ensure there is an unbreakable bond at all levels. Strategies for developing stress-free solutions for avoiding depression, in addition to detailed data that point to high recovery rates from depression, offer readers practical, tangible tools for managing real-life, money problems.Pointers on how to avoid The Triggers That Produce Multiple Wounds play a critical role in helping readers to equip their gyroscope (internal compass) to cope with stress. Money-strewn professions, such as finance, are littered with those who want it all-many of them high-functioning addicts to stress, alcohol, drugs, sex, gambling, and the accumulation of money in its pure state.This book offers plenty of stories of excess and closes with a meaningful invitation to the reader: Envision Your Own Eden and the Good Life-words of encouragement to help them consider how much money is enough.

The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance.The Bottomless Line-Important Lessons They Did Not Teach You in Business School is the second book in a series about the psychology of money by Dr. Christopher A. Bayer, the Wall Street Psychologist. This book builds on the key concepts in the first volume, to draw the reader's attention to the "e;dark side"e; of the business world. Structured in a way that enables readers to examine contemporary examples of willful co-optation, misuse, and misinterpretation of old texts and ideas, run-of-the-mill corruption, and dangerous groupthink, the author examines the personal and broad- scale financial troubles generated by reckless financial misunderstandings.The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance. It provides evidence that ties systemic corruption on Wall Street to the lessons of the storied Milgram experiments (obedience, effects of perceived hierarchy and status, immoral actions-"e;just following orders"e;). In the end, readers are led to the "e;big takeaway"e;: the need to cultivate and maintain a core of character in order to weather any ethical storm.It also summarizes the history of financial psychopathy, details the rise and fall of a few notorious Wall Street perpetrators-from the brass at Enron to the infamous Bernard Madoff-and examines how their hardwired psychopathy leaves them bereft of moral qualities necessary to build a functioning and responsive moral compass of Gyroscope.

This book is intended to help professionals gain an extensive working knowledge of critical financial principles in an easy-to-follow manner.This book is intended to help professionals, especially from functional areas other than finance-such as sales, marketing, human resource, research and development, production, and procurement-to gain an extensive working knowledge of critical financial principles in an easy-to-follow manner, enabling them to make critical business decisions involving cost-savings, budgets, new projects decisions, and growth strategies.The author introduces the key concepts of finance so you can contribute to the success of your business. These will help you understand the language used by accountants and how financial statements fit together. Furthermore, you will understand how to use ratio analysis to get a sense of the company's performance.In addition, readers will learn the concepts of management accounting and various kinds of decisions, including make-or-buy and shutdown. Readers will gain an understanding of how to implement budgeting and working capital management. The exciting part is also the chapter on investment appraisal, where readers will learn how to evaluate business proposals from a return standpoint.

This short book crystalizes key ideas on how to create a lasting business and personal legacy.Worldwide, there is a growing interest on how to uncover one's true purpose in life and legacy. It is a subject that crosses the minds of everyone regardless of geographic location, gender, age, or occupation.Using fictional, but highly plausible stories, this short book crystalizes key ideas on how to create a lasting business and personal legacy.With rising cases of depression resulting from personal and career challenges, this book provides refreshing perspectives on how to find new meaning and happiness in one's life while making a relevant and lasting impact.

Progress of corporate history since the industrial revolution has been an enormous growth in freedom of enterprise, economic prosperity, innovation, technical, and intellectual advancement but it has also been, stoking the passions of greed, a slow and sure decay of morality, and social order culminating in high unemployment and Occupy Wall Street movements.Business enterprise is a profound thought of good intentions towards the society, which sets apart corporate culture over individual choice. A culture is a function of true knowledge of awareness, an identity with the ethical responsibility, that by which corporate infers and society teaches. Immanuel Kant raised the question whether a science of metaphysics with a logical structure, like that of the well established mathematical and measuring ethical assets usage, is crucial for corporate to bring the abstractions into reality, acknowledge value where value is due, and deconstruct what is valueless.This book addresses these issues effectively by subject - object distinction of qualitative and quantitative elements of management, what Kant had pleaded for.

The convergence of blockchain and Internet of things (IoT) powered by data and artificial intelligence (AI) is on the agenda of several big companies and some of them have already started using its implementations, initiatives, and solutions in various projects. In this book, the author calls the convergence of these three technologies: the blockchain of intelligent things.This book is targeted to help a broad audience, including anyone interested in and responsible for vision, projects, and implementations of blockchain, IoT, and AI in medium-sized companies and large enterprises. This would include business and technology managers, IT professionals, and last but not least, business or technology students, looking to broadening their knowledge and expertise. This book is number two in a series of four books.The first chapters of the book take you from the convergence of blockchain and IoT, via an overview of the most important blockchain of things projects such as IOTA, and the industries, which are heavily being disrupted, into the blockchain of intelligent things, which essentially adds the business value of data science and AI. Further topics you will find in this book include chapters such as required skills, jobs and future, industrial IoT (IIoT) platforms, and opportunities, challenges, and trends of the blockchain of intelligent things. Readers looking for a methodology to engage in blockchain, IoT, and/or AI projects, can find a comprehensive description in my previous book New World Technologies: 2020 and Beyond.

This book explores the nuances of different aspects of agility on a personal level.Agility brings personal value, leadership navigation, managing the tides of knowledge, and putting on the captain's hat of resilience. As the winds change and the tides swell high, the Personal Agility Lighthouse (PALH(TM)) model in this book will guide you to safe shores. Navigating through the seven colors of agility such as education, change, emotional, political, cerebral, learning, and outcomes agilities, the anchor is dropped effortlessly. It is built on these seven competencies, and by using the Individual Personal Agility self-analysis assessment (see Appendix), swaying personal visions leading them up to organizational goals.Taking personal agility as the future competency with an agile mindset is a crucial starting point to transform yourself. Focusing your personal agility journey on outcomes and end-to-end customer experiences ensures value delivery. Especially within the elements of the VUCA environment where revised goals are the norm. Driving changes in the right direction leads you to the stable grounds of your personal vision. It prepares you to tread the long roads of transitions/transformations, which is a vital requisite for changes in any organization.Measuring performance metrics aptly is the rudder of strategy management and stability. Organizational goals and personal development are the strong pillars that will steer you to your organizational agility, getting you ready for opportunities and changes when your company trademark needs it. Agile practices and perspectives cut through impact and quality of personal and group knowledge. Take a journey on a Personal Agility Boat to visualize options, alternatives, and opportunities. Visualization is the way to your shore's lighthouse.

In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence.In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you're not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners.Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

This book addresses the use of quantitative tools to support general project management.Part I of the book deals with critical path modeling. Part II discusses risk modeling tools to include Program Evaluation and Review Technique (PERT), critical chain modeling, and agile/scrum approaches. Project control through earned value analysis is also covered. Part III is a Microsoft Project orientation. A feature of the book is an effort to tie content to that of the Project Management Body of Knowledge (PMBOK).Each chapter includes reference to how each chapter relates to the PMBOK structure and its relationship to the 2020 Project Management Professional (PMP) Exam Outline.

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions.Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage.While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.Business Writing for Innovators and Change-Makers is a writing guidebook with street-smarts. It recognizes the unique communication challenges entrepreneurs face and offers clear action steps for tackling them.As an entrepreneur with a pioneering product or service to offer the world, you can't rely on cookie-cutter communication templates to get your meaning across. You need a set of writing strategies that are quick to implement and easy to adapt to a wide variety of communication situations, from emails to pitch decks.Dawn Henwood provides a simple, flexible approach to writing that will open your eyes to the subtle ways written communication can engage and motivate your target audience. Whether you are just starting your business or scaling up to the next level of success, you'll find Dawn's straightforward teaching just the help you need to make your message heard. Business Writing for Innovators and Change-Makers will empower you to build your confidence as a communicator, strengthen your brand, and increase your impact with your customers and clients.

Many books and articles have been written about how firms can achieve and sustain high performance. They typically focus on a particular aspect of the firm such as its culture, resources, leadership, ability to learn, or management practices. However, often the very firms that are used as examples are no longer high performing even a few years later.In contrast, this book asserts that it is the efficiency and effectiveness of a firm's entire value creating system that determines its performance over the long term. Systems theory is used as an integrative mechanism to combine the best ideas from economics, the resource-based perspective, and stakeholder theory.Based on this theoretical foundation, tools are provided for conducting in-depth, detailed analyses of each part of a firm's value creation system and its contribution to the total stakeholder value created by the firm. This information leads to the development of strategies, including specific initiatives for overcoming weaknesses in the system and for creating new value for stakeholders, based on the reasoning that firms exist to create value for their stakeholders - customers, employees, shareholders, suppliers, and the communities in which they operate.

This book presents a new way to look at communication within projects. It combines real-world examples and practical tips with theory, research, and professional standards you can apply to any size and type of project.Communication is vital for project success. Experts know it. Industry-wide research verifies it. Yet projects continue to fail because of poor communication. As a result, stakeholders and organizations don't realize the benefits of their projects and project teams.This book presents a new way to look at communication within projects. It combines real-world examples and practical tips with theory, research, and professional standards you can apply to any size and type of project. Gain actionable insights into identifying your audience, choosing the right tools, managing change, and handling conflict. Expand your professional toolkit with templates, activities, and resources. Develop your project communications expertise with reflective questions and recommendations.Whether you are a project manager, team member, project sponsor, or stakeholder, this book is for you. For educators, the book is ideal for students studying project management and related fields. Make your project communications a critical factor in your project success!

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes - to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities.This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it's coming. And sooner than you might think.

Innovative Selling is a unique book for corporate sales professionals and their sales leaders about how to prepare, manage, cope, and succeed at corporate global sales.Recent research has discovered concerning underlying discontent with professional sales people who represent global sales organizations. This book assists the sales professionals with navigating the dilemmas and pitfalls that confront today's corporate sellers so they emerge at the other end mentally healthy, skilled, and sane.The book also tackles and simplifies the basic steps of the overall sales process, territory planning, and product training, so as to ultimately improve your sales results.Many sales people today are looking for a simple and concise book to guide them through the corporate sales process-this is the book for you.

The objective of this book is to provide an understanding of the economy with its nature and structure, dominance of unorganized sector, natural resources, economic and social infrastructure, demographic features, poverty, unemployment, inequality, national income, saving and investment, role of noneconomic factors, and sources of data. India evokes many images because the country is extremely heterogeneous in its resource endowments, climate, languages, and infrastructure. India provides a rich tapestry of economic and social milieu: the 22 officially recognized languages spoken by the population, with their many dialects; the caste system; and its hoary history with its rich culture and traditions.India possesses a wide and varied resource base, although domestic sources supply only a third of the country's oil requirements at present. India's economic performance has attracted considerable commentary and controversy. Since 1950, India's approach to economic development has been within the framework of a mixed economy, which has resulted from both pragmatic and political considerations.The objective of this book is to provide an understanding of the economy with its nature and structure, dominance of unorganized sector, natural resources, economic and social infrastructure, demographic features, poverty, unemployment, inequality, national income, saving and investment, role of noneconomic factors, and sources of data. Despite being a part of the eight-volume series on the Indian economy, this second volume in the series is in the nature of an introductory essay designed to provide a succinct nontechnical exposition of India's economic structure, performance, and policies.

The People Project Triangle refers to the trade-off between the project, the ongoing business, and the people working in them.Driven by rapid external change, the modern corporation is lean and cost conscious. A consequence is an increasingly common project management situation of a medium important, medium complex business change project that cannot justify a full-time team. Consequently, it is resourced by in-house staff working on the project as homework, meaning in addition to their normal responsibilities. The authors term this a composite project.This book postulates that composite projects are increasingly used to meet the demands of rapid business change. However, they are largely unrecognized as a separate organizational category of project, with particular characteristics, management needs, and risks.The People Project Triangle refers to the trade-off between the project, the ongoing business, and the people working in them. When pressure mounts it is often the people who bear the brunt, risking stress and burnout. The authors assert that with better recognition, clearer understanding and appropriate measures, many of the common problems with composite projects can be foreseen and avoided or mitigated.

This book addresses project management in the context of general project management.An introductory chapter discusses project features in general. Part I of the book focuses attention on the important human element in project management. Part II discusses two processes involved in the initial project definition stage, as well as covering estimation. Part III involves planning and project risk and implementation.A feature of the book is an effort to tie content to that of the Project Management Body of Knowledge (PMBOK). Each chapter includes reference to how each chapter relates to the PMBOK structure, and relationship to the 2020 PMP Exam Outline.

Hiring for Fit goes to the heart of what fit really means and provides expert insight for anyone involved in making hiring decisions.A key skill for any leader is the ability to hire a great team, and this skill requires a considerable depth of knowledge of the complex subject of fit. Most organizations talk about the need to hire for fit, but many go about hiring in the wrong way because their leaders don't fully understand the concept of fit.Hiring for Fit goes to the heart of what fit really means and provides expert insight for anyone involved in making hiring decisions. The author studied the personality traits and attributes of successful hires and developed a comprehensive system to hire the right fit for any role. The entire process is an application of her unique Trait Alignment Protocol (TAP), which is the key to identifying fit and maintaining fit over the long term.By applying the thorough and practical fit strategy described in the book, leaders will gain expertise in the complex subject of fit, replace seat-of-the-pants hiring with a reliable process, gain confidence in assessing a candidate's fit, make well-founded hiring decisions that avoid common hiring pitfalls, and pave the way for effective employee retention and advancement and for succession planning.