Böcker i Jeb Blount-serien

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.

Remote learning has been around since the 18th century. Caleb Phillips began advertising correspondence courses in the Boston Gazette in 1728 allowing people, for the first time, to learn new skills no matter where they lived.For the past 300 years, virtual training, in its various formats, has been meandering into shore on an inevitable yet slow building tide. And then, just like that, everything changed. A global pandemic. Social distancing. Working from home. In an instant, the tide became a tsunami.The global pandemic accelerated the broad adoption of virtual instructor led training along with awareness that classroom-based training is often expensive, inefficient, and fails to deliver a fair return on investment. While it is certainly more challenging to re-create the collaborative environment of the physical classroom in a virtual setting, virtual training combines the structure, accountability, and social learning benefits of classroom training with speed, agility, and significant cost savings.Simply put, virtual training enables organizations to rapidly upskill more people, while generating a far higher return on the training investment. Virtual training is also green. Studies indicate that virtual training consumes nearly 90% less energy and produces 85% fewer CO2 emissions than classroom training.Still, the biggest challenge with virtual training, and the reason there has been so much resistance to it, is historically the experience has been excruciating. Not the quality of the curriculum or content. Not the talent of the trainer. The learning experience. There are few people who haven't had the pleasure of sitting through agonizing virtual training sessions. Death by voice over PowerPoint, delivered by a disengaged instructor, has an especially bitter flavor.It is the way virtual training is delivered that matters most. When the virtual learning experience is emotionally positive:* Participants are more engaged, embrace new competencies, and knowledge sticks* Participants are more likely to show up to class and be open to future virtual training* Trainers enjoy their work and gain fulfillment from making an impact* Leaders book more virtual training* Organizations more readily blend and integrate virtual training into learning & development initiativesThis is exactly what this book is about. Virtual Training is the definitive guide to delivering virtual training that engages learners and makes new skills and behavioral changes stick. Jeb Blount, one of the most celebrated trainers and authors of our generation, walks you step-by-step through the seven elements of effective, engaging virtual learning experiences.* Trainer Mindset & Emotional Discipline* Production & Technology* Media & Visuals* Virtual Curriculum & Instructional Design* Planning & Preparation* Virtual Communication Skills* Dynamic & Interactive Training DeliveryAs you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively deliver training in a virtual classroom. Once you master virtual training delivery and experience the power of remote learning, you may never want to go back to the physical classroom again.

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.The Amazon effect is permanently altering buying experience expectations while technology has lowered the barriers to entry. "Me-too" competitors lurk around every corner making differentiation a fundamental challenge and margin erosion a constant threat.Along the way, the Business to Business buying journey has fundamentally changed.In this brutal new age of business, every B2B enterprise faces a looming and existential threat of irrelevance and extinction. The undeniable truth is that in this hyper-competitive paradigm, there are only two alternatives:1. A race to the bottom in which price becomes the sole differentiator, customers are merely transactions, and your products and services are viewed as commodities.2. A race to relevance in which you separate yourself from, and rise above, the "me-too" horde with a shift away from pitching "stuff" to a customer-centric focus on delivering real, sustainable value through Measurable Business Outcomes.This is exactly why the world's most agile and profitable companies, along with the highest earning sales professionals, are taking the lead in the race to relevance by transforming how they approach the buying journey.In Business Outcome Selling Strategies Jeb Blount, one of the most celebrated sales strategists of our generation, and business transformation guru Jason Eatmon, give you the secrets for how next generation B2B sales organizations are accelerating sales productivity, operationalizing hyper-growth strategies, and locking out competitors. You'll learn powerful strategies for:* Building the foundation for hyper-growth* Connecting cross organizational disciplines to build an agile sales and growth driven culture* Winning mindshare early through familiarity and shaping* Nine Box Qualifying and the 4Rs: Right Prospect, Right Message, Right Time, Right Fit* Digital Sales Transformation and integration* Targeting tactics, sales engagement strategies, and sequencing* Mastering the Four Levels of Sales to rapidly respond to buyer expectations* Leveraging the MLP strategy to bend win probability in your favor* Effective Stakeholder Mapping* Deploying the READ Influence Methodology to gain stakeholder buy-in and consensus* Differentiating with the MBO + EBO value equation* Leveraging the powerful SCORE Discovery Model to get below the surface and become a true partner for your customers* Uncovering the Metrics that Matter that lead to higher prices and long-term margins* Mapping and presenting Outcome Based Solutions* Leveraging Value Bridges to become the vendor of choice* Linking marketing, sales, operations, and service to deliver Referenceable and Measurable Business Outcomes* Deploying the CAIRE Account Management and Customer Success model to rapidly grow existing accounts and make customer relationships sticky* Leveraging the comprehensive BOSS Strategic Planner to win your biggest opportunitiesBusiness Outcome Selling Strategies (BOSS) isn't a typical sales book. Inside, you'll find a powerful field guide, proven processes, and complete system that connects the dots between sales, marketing, business development, operations, service delivery, account management, and customer success.Leveraging these strategies, tactics, and tools, your organization will transform into a well-oiled, cohesive growth machine that delivers a legendary buying experience and unassailable competitive differentiation.BOSS is ground-breaking. It shatters old-school paradigms and forces readers to come face to face with the cold, hard truth about what it really takes to transform, shift into hyper-growth, and win the race for relevance.

Discover the secrets to influencing the performance of the people you lead Managers don't get paid for what they do but rather for the performance of their people; therefore, a manager's most important job is coaching behaviors in order to improve performance.

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.Because today's buyers have more power than ever before--more information, more at stake, and more control over the buying process--they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal.In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer--along with your company's growth, profits, and market valuation.In his new book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator.In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN.You'll learn:* Seven Immutable Rules of Sales Negotiation* Why "Win-Win" Usually Means "You-Lose"* The One Rule of Sales Negotiation You Must Never Break* How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor* The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles* Seven Principles of Effective Sales Negotiation Communication* How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink* How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools* Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation* How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table* How to Protect Yourself from the Psychological Games that Buyers PlayWith these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve.INKED is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, INKED is a sales-specific negotiation primer.You'll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, and Objections, Jeb Blount's INKED puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.

A guide for the true center of the sale-you When all things are equal (and in today's competitive world they almost always are) people buy you-the salesperson. No matter the product, the best salespeople, the ones who win, are selling themselves.

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember.

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES.Objections don't care or consider:* Who you are* What you sell* How you sell* If you are new to sales or a veteran* If your sales cycle is long or short - complex or transactionalFor as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind.In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.What you won't find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers' resistance.Instead, you'll learn a new psychology for turning-around objections and proven techniques that work with today's more informed, in control, and skeptical buyers. Inside the pages of Objections, you'll gain deep insight into:* How to get past the natural human fear of NO and become rejection proof* The science of resistance and why buyers throw out objections* Human influence frameworks that turn you into a master persuader* The key to avoiding embarrassing red herrings that derail sales calls* How to leverage the "Magical Quarter of a Second" to instantly gain control of your emotions when you get hit with difficult objections* Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation* How to easily skip past reflex responses on cold calls and when prospecting* How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle* The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale* Rapid Negotiation techniques that deliver better terms and higher pricesAs you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.

And just like that, everything changed . . .A global pandemic. Panic. Social distancing. Working from home.In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.Overnight, virtual selling became the new normal. Now, it is here to stay.Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction.Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle.Virtual Sellingis the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you:* How to leverage human psychology to gain more influence on video calls* The seven technical elements of impactful video sales calls* The five human elements of highly effective video sales calls* How to overcome your fear of the camera and always be video ready* How to deliver engaging and impactful virtual demos and presentations* Powerful video messaging strategies for engaging hard to reach stakeholders* The Four-Step Video Prospecting Framework* The Five-Step Telephone Prospecting Framework* The LDA Method for handling telephone prospecting objections* Advanced email prospecting strategies and frameworks* How to leverage text messaging for prospecting and down pipeline communication* The law of familiarity and how it takes the friction out of virtual selling* The 5C's of Social Selling* Why it is imperative to become proficient with reactive and proactive chat* Strategies for direct messaging - the "Swiss Army Knife" of virtual selling* How to leverage a blended virtual/physical selling approach to close deals fasterAs you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar.Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.

Most salespeople and sales leaders who marvel at the consistent year in and year out performance of sales superstars are blind to the real reason for their success. Unwilling to accept that the foundational root of all success in sales is a fanatical focus on prospecting, they waste time tilting at windmills on their quixotic pursuit of fads, silver bullets, and secret formulas they believe will deliver them into arms of success with little effort. Fanatical Prospecting Playbook will be an essential tool for leaders that aids and coaches sales people to become more effective prospectors. For salespeople, this book will explain the how and why behind the most important activity in sales and teach the skills and techniques required to become both effective and efficient at prospecting.

Military Recruiting is a war. It's just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent.Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people.Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before.Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission.It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America's fighting forces and our democracy.Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you'll learn:* The Single Most Important Discipline in Military Recruiting* How to Get Out of a Recruiting Slump* The 30-Day Rule and Law of Replacement* Powerful Time and Territory Management Strategies that Put You in Control of Your Day* The 7 Step Telephone Prospecting Framework* The 4 Step Email and Direct Messaging Framework* The 5 C's of Social Recruiting* The 7 Step Text Message Prospecting Framework* How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants* Powerful Human Influence Frameworks that Reduce Resistance and Objections* The 3 Step Prospecting Objection Turn-Around Framework* Mission Drive and the 5 Disciplines of Ultra-High Performing Military RecruitersIn his signature right-to-the-point style that has made him the go-to trainer to a who's who of the world's most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what's really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter. Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.

LEARN TO SURVIVE-AND THRIVE-DURING CHALLENGING TIMES AS A SALES PROFESSIONAL Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times is a hands-on guide for sales professionals doing their best to navigate challenging personal and professional struggles even as they do everything they can to hit their numbers and maintain sales performance. In the book, you'll learn how to survive-and thrive-during those days, weeks, and months where everything seems to go wrong all at once. The author explains practical strategies for how to turn setbacks, defeats, adversity, and failure into an opportunity to demonstrate your professionalism and sales skill. You'll discover how to "look up and get up" as you set and achieve activity targets that ensure you're engaging prospects and advancing deals with the same, or greater, regularity and consistency than your colleagues. An insightful and engaging discussion of how to transform life's most difficult moments into chances to prove your dedication to your work and to your team, Selling in a Crisis belongs in the libraries of sales professionals, sales team leaders, managers, and other business leaders responsible for generating revenue.

PRAISE FOR THE AI EDGE "What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy-to-understand tactics for putting it to work to enhance your human-to-human relationships." --JON GORDON, 17x Bestselling author of The Energy Bus and The Power of a Positive Team "Brimming with expert advice and real-world examples that will help sales professionals thrive in an era remade by artificial intelligence." --DANIEL H. PINK, #1 New York Times bestselling author of To Sell Is Human "A game-changer for sales professionals... this thought-provoking book is an essential read for anyone looking to stay ahead in the competitive world of B2B sales." --BERNIE WEISS, Division President, iHeartMedia "The AI Edge shares perspective from actual sales leaders running the best sales teams in the world. Above all else, you will learn how to impact your sales pipeline velocity in the very early innings of AI innovation and get ahead of your competition." --WILL FRATTINI, Principal, Head of Enterprise Growth Strategy, ZoomInfo "The AI Edge takes a complex and often misunderstood topic and boils it down in simple terms so it's understandable and applicable across every step of the sales process." --JIM LAGER, Executive Vice President, Penske Truck Leasing