Böcker i Mass Communication & Journalism Series-serien

Describes and assesses the nature and consequences of the increasing number of mergers among corporations in control of media that deliver content to audiences worldwide. The author examines how they are organized, the nature of their goals, and the implications of their continued growth.

This volume addresses the journalistic, economic and cultural/historical changes that have created contemporary magazines. It emphasises the transformation of the American consumer magazines during the 1960s and discusses their importance as products/catalysts of social/economic conditions.