Böcker i MIT Press Essential Knowledge series-serien

A concise and accessible guide to techniques for detecting doctored and fake images in photographs and digital media.Stalin, Mao, Hitler, Mussolini, and other dictators routinely doctored photographs so that the images aligned with their messages. They erased people who were there, added people who were not, and manipulated backgrounds. They knew if they changed the visual record, they could change history. Once, altering images required hours in the darkroom; today, it can be done with a keyboard and mouse. Because photographs are so easily faked, fake photos are everywhere—supermarket tabloids, fashion magazines, political ads, and social media. How can we tell if an image is real or false? In this volume in the MIT Press Essential Knowledge series, Hany Farid offers a concise and accessible guide to techniques for detecting doctored and fake images in photographs and digital media.Farid, an expert in photo forensics, has spent two decades developing techniques for authenticating digital images. These techniques model the entire image-creation process in order to find the digital disruption introduced by manipulation of the image. Each section of the book describes a different technique for analyzing an image, beginning with those requiring minimal technical expertise and advancing to those at intermediate and higher levels. There are techniques for, among other things, reverse image searches, metadata analysis, finding image imperfections introduced by JPEG compression, image cloning, tracing pixel patterns, and detecting images that are computer generated. In each section, Farid describes the techniques, explains when they should be applied, and offers examples of image analysis.

A concise overview of fertility technology-its history, practical applications, and ethical and social implications around the world.In the late 1850s, a physician in New York City used a syringe and glass tube to inject half a drop of sperm into a woman's uterus, marking the first recorded instance of artificial insemination. From that day forward, doctors and scientists have turned to technology in ever more innovative ways to facilitate conception. Fertility Technology surveys this history in all its medical, practical, and ethical complexity, and offers a look at state-of-the-art fertility technology in various social and political contexts around the world.Donna J. Drucker's concise and eminently readable account introduces the five principal types of fertility technologies used in human reproduction-artificial insemination; ovulation timing; sperm, egg, and embryo freezing; in vitro fertilization; and IVF in uterine transplants-discussing the development, manufacture, dispersion, and use of each. Geographically, it focuses on countries where innovations have emerged and countries where these technologies most profoundly affect individuals and population policies. Drucker's wide-ranging perspective reveals how these technologies, used for birth control as well as conception in many cases, have been critical in shaping the moral, practical, and political meaning of human life, kinship, and family in different nations and cultures since the mid-nineteenth century.

An accessible, nontechnical overview of active touch sensing, from sensory receptors in the skin to tactile surfaces on flat screen displays.Haptics, or haptic sensing, refers to the ability to identify and perceive objects through touch. This is active touch, involving exploration of an object with the hand rather than the passive sensing of a vibration or force on the skin. The development of new technologies, including prosthetic hands and tactile surfaces for flat screen displays, depends on our knowledge of haptics. In this volume in the MIT Press Essential Knowledge series, Lynette Jones offers an accessible overview of haptics, or active touch sensing, and its applications.Jones explains that haptics involves integrating information from touch and kinesthesia—that is, information both from sensors in the skin and from sensors in muscles, tendons, and joints. The challenge for technology is to reproduce in a virtual world some of the sensations associated with physical interactions with the environment. Jones maps the building blocks of the tactile system, the receptors in the skin and the skin itself, and how information is processed at this interface with the external world. She describes haptic perception, the processing of haptic information in the brain; haptic illusions, or distorted perceptions of objects and the body itself; tactile and haptic displays, from braille to robotic systems; tactile compensation for other sensory impairments; surface haptics, which creates virtual haptic effects on physical surfaces such as touch screens; and the development of robotic and prosthetic hands that mimic the properties of human hands.

A concise overview of carbon dioxide capture and storage (CCS), a promising but overlooked climate change mitigation pathway.The burning of fossil fuels releases carbon dioxide (CO2), and these CO2 emissions are a major driver of climate change. Carbon capture offers a path to climate change mitigation that has received relatively little attention. In this volume in the MIT Press Essential Knowledge series, Howard Herzog offers a concise guide to carbon capture, covering basic information as well as the larger context of climate technology and policy. Carbon capture, or carbon dioxide capture and storage (CCS), refers to a suite of technologies that reduce CO2 emissions by "capturing” CO2 before it is released into the atmosphere and then transporting it to where it will be stored or used. It is the only climate change mitigation technique that deals directly with fossil fuels rather than providing alternatives to them. Herzog, a pioneer in carbon capture research, begins by discussing the fundamentals of climate change and how carbon capture can be one of the solutions. He explains capture and storage technologies, including chemical scrubbing and the injection of CO2 deep underground. He reports on current efforts to deploy CCS at factories and power plants and attempts to capture CO2 from the air itself. Finally, he explores the policies and politics in play around CCS and argues for elevating carbon capture in the policy agenda.

A concise and accessible examination of sustainability in a range of contemporary contexts, from economic development to government policy.The word "sustainability” has been connected to everything from a certain kind of economic development to corporate promises about improved supply sourcing. But despite the apparent ubiquity of the term, the concept of sustainability has come to mean a number of specific things. In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts—from economic growth and consumption to government policy and urban planning.Portney takes as his starting point the 1987 definition by the World Commission on Environment and Development of sustainability as economic development activity that "meets the needs of the present without compromising the ability of future generations to meet their own needs.” At its heart, Portney explains, sustainability focuses on the use and depletion of natural resources. It is not the same as environmental protection or natural resource conservation; it is more about finding some sort of steady state so that the earth can support both human population and economic growth. Portney looks at political opposition to the promotion of sustainability, which usually questions the need for sustainability or calls its costs unacceptable; collective and individual consumption of material goods and resources and to what extent they must be curtailed to achieve sustainability; the role of the private sector, and the co-opting of sustainability by corporations; government policy on sustainability at the international, national, and subnational levels; and how cities could become models for sustainability action.

An accessible introduction to 3D printing that outlines the additive manufacturing process, industrial and household markets, and emerging uses.

An examination of the meaning of meaninglessness: why it matters that nothing matters.When someone is labeled a nihilist, it's not usually meant as a compliment. Most of us associate nihilism with destructiveness and violence. Nihilism means, literally, "an ideology of nothing. " Is nihilism, then, believing in nothing? Or is it the belief that life is nothing? Or the belief that the beliefs we have amount to nothing? If we can learn to recognize the many varieties of nihilism, Nolen Gertz writes, then we can learn to distinguish what is meaningful from what is meaningless. In this addition to the MIT Press Essential Knowledge series, Gertz traces the history of nihilism in Western philosophy from Socrates through Hannah Arendt and Jean-Paul Sartre.Although the term "nihilism” was first used by Friedrich Jacobi to criticize the philosophy of Immanuel Kant, Gertz shows that the concept can illuminate the thinking of Socrates, Descartes, and others. It is Nietzsche, however, who is most associated with nihilism, and Gertz focuses on Nietzsche's thought. Gertz goes on to consider what is not nihilism—pessimism, cynicism, and apathy—and why; he explores theories of nihilism, including those associated with Existentialism and Postmodernism; he considers nihilism as a way of understanding aspects of everyday life, calling on Adorno, Arendt, Marx, and prestige television, among other sources; and he reflects on the future of nihilism. We need to understand nihilism not only from an individual perspective, Gertz tells us, but also from a political one.

A short history of cynicism, from the fearless speech of the ancient Greeks to the jaded negativity of the present.Everyone''s a cynic, yet few will admit it. Today''s cynics excuse themselves half-heartedly—“I hate to be a cynic, but..."—before making their pronouncements. Narrowly opportunistic, always on the take, contemporary cynicism has nothing positive to contribute. The Cynicism of the ancient Greeks, however, was very different. This Cynicism was a marginal philosophy practiced by a small band of eccentrics. Bold and shameless, it was committed to transforming the values on which civilization depends. In this volume of the MIT Press Essential Knowledge series, Ansgar Allen charts the long history of cynicism, from the “fearless speech” of Greek Cynics in the fourth century BCE to the contemporary cynic''s lack of social and political convictions.Allen describes ancient Cynicism as an improvised philosophy and a way of life disposed to scandalize contemporaries, subjecting their cultural commitments to derision. He chronicles the subsequent “purification” of Cynicism by the Stoics; Renaissance and Enlightenment appropriations of Cynicism, drawing on the writings of Shakespeare, Rabelais, Rousseau, de Sade, and others; and the transition from Cynicism (the philosophy) to cynicism (the modern attitude), exploring contemporary cynicism from the perspectives of its leftist, liberal, and conservative critics. Finally, he considers the possibility of a radical cynicism that admits and affirms the danger it poses to contemporary society.

An accessible introduction to the artificial intelligence technology that enables computer vision, speech recognition, machine translation, and driverless cars.Deep learning is an artificial intelligence technology that enables computer vision, speech recognition in mobile phones, machine translation, AI games, driverless cars, and other applications. When we use consumer products from Google, Microsoft, Facebook, Apple, or Baidu, we are often interacting with a deep learning system. In this volume in the MIT Press Essential Knowledge series, computer scientist John Kelleher offers an accessible and concise but comprehensive introduction to the fundamental technology at the heart of the artificial intelligence revolution.Kelleher explains that deep learning enables data-driven decisions by identifying and extracting patterns from large datasets; its ability to learn from complex data makes deep learning ideally suited to take advantage of the rapid growth in big data and computational power. Kelleher also explains some of the basic concepts in deep learning, presents a history of advances in the field, and discusses the current state of the art. He describes the most important deep learning architectures, including autoencoders, recurrent neural networks, and long short-term networks, as well as such recent developments as Generative Adversarial Networks and capsule networks. He also provides a comprehensive (and comprehensible) introduction to the two fundamental algorithms in deep learning: gradient descent and backpropagation. Finally, Kelleher considers the future of deep learning—major trends, possible developments, and significant challenges.

How auctions work, in theory and practice, with clear explanations and real-world examples that range from government procurement to eBay.Although it is among the oldest of market institutions, the auction is ubiquitous in today's economy, used for everything from government procurement to selling advertising on the Internet to course assignment at MIT's Sloan School. And yet beyond the small number of economists who specialize in the subject, few people understand how auctions really work. This concise, accessible, and engaging book explains both the theory and the practice of auctions. It describes the main auction formats and pricing rules, develops a simple model to explain bidder behavior, and provides a range of real-world examples.The authors explain what constitutes an auction and how auctions can be modeled as games of asymmetric information—that is, games in which some players know something that other players do not. They characterize behavior in these strategic situations and maintain a focus on the real world by illustrating their discussions with examples that include not just auctions held by eBay and Sotheby's, but those used by Google, the U.S. Treasury, TaskRabbit, and charities. Readers will begin to understand how economists model auctions and how the rules of the auction shape bidder incentives. They will appreciate the role auctions play in our modern economy and understand why these selling mechanisms are so resilient.

An exploration of quantum entanglement and the ways in which it contradicts our everyday assumptions about the ultimate nature of reality.Quantum physics is notable for its brazen defiance of common sense. (Think of Schrödinger's Cat, famously both dead and alive.) An especially rigorous form of quantum contradiction occurs in experiments with entangled particles. Our common assumption is that objects have properties whether or not anyone is observing them, and the measurement of one can't affect the other. Quantum entanglement—called by Einstein "spooky action at a distance”—rejects this assumption, offering impeccable reasoning and irrefutable evidence of the opposite. Is quantum entanglement mystical, or just mystifying? In this volume in the MIT Press Essential Knowledge series, Jed Brody equips readers to decide for themselves. He explains how our commonsense assumptions impose constraints—from which entangled particles break free.Brody explores such concepts as local realism, Bell's inequality, polarization, time dilation, and special relativity. He introduces readers to imaginary physicists Alice and Bob and their photon analyses; points out that it's easier to reject falsehood than establish the truth; and reports that some physicists explain entanglement by arguing that we live in a cross-section of a higher-dimensional reality. He examines a variety of viewpoints held by physicists, including quantum decoherence, Niels Bohr's Copenhagen interpretation, genuine fortuitousness, and QBism. This relatively recent interpretation, an abbreviation of "quantum Bayesianism,” holds that there's no such thing as an absolutely accurate, objective probability "out there,” that quantum mechanical probabilities are subjective judgments, and there's no "action at a distance,” spooky or otherwise.

Key concepts, definitions, examples, and historical contexts for understanding smart cities, along with discussions of both drawbacks and benefits of this approach to urban problems.Over the past ten years, urban planners, technology companies, and governments have promoted smart cities with a somewhat utopian vision of urban life made knowable and manageable through data collection and analysis. Emerging smart cities have become both crucibles and showrooms for the practical application of the Internet of Things, cloud computing, and the integration of big data into everyday life. Are smart cities optimized, sustainable, digitally networked solutions to urban problems? Or are they neoliberal, corporate-controlled, undemocratic non-places? This volume in the MIT Press Essential Knowledge series offers a concise introduction to smart cities, presenting key concepts, definitions, examples, and historical contexts, along with discussions of both the drawbacks and the benefits of this approach to urban life.After reviewing current terminology and justifications employed by technology designers, journalists, and researchers, the book describes three models for smart city development—smart-from-the-start cities, retrofitted cities, and social cities—and offers examples of each. It covers technologies and methods, including sensors, public wi-fi, big data, and smartphone apps, and discusses how developers conceive of interactions among the built environment, technological and urban infrastructures, citizens, and citizen engagement. Throughout, the author—who has studied smart cities around the world—argues that smart city developers should work more closely with local communities, recognizing their preexisting relationship to urban place and realizing the limits of technological fixes. Smartness is a means to an end: improving the quality of urban life.

An accessible guide to the ideas and technologies underlying such applications as GPS, Google Maps, Pokemon Go, ride-sharing, driverless cars, and drone surveillance.

An accessible and engaging account of robots, covering the current state of the field, the fantasies of popular culture, and implications for life and work.Robots are entering the mainstream. Technologies have advanced to the point of mass commercialization—Roomba, for example—and adoption by governments—most notably, their use of drones. Meanwhile, these devices are being received by a public whose main sources of information about robots are the fantasies of popular culture. We know a lot about C-3PO and Robocop but not much about Atlas, Motoman, Kiva, or Beam—real-life robots that are reinventing warfare, the industrial workplace, and collaboration. In this book, technology analyst John Jordan offers an accessible and engaging introduction to robots and robotics, covering state-of-the-art applications, economic implications, and cultural context.Jordan chronicles the prehistory of robots and the treatment of robots in science fiction, movies, and television—from the outsized influence of Mary Shelley's Frankenstein to Isaac Asimov's I, Robot (in which Asimov coined the term "robotics”). He offers a guided tour of robotics today, describing the components of robots, the complicating factors that make robotics so challenging, and such applications as driverless cars, unmanned warfare, and robots on the assembly line. Roboticists draw on such technical fields as power management, materials science, and artificial intelligence. Jordan points out, however, that robotics design decisions also embody such nontechnical elements as value judgments, professional aspirations, and ethical assumptions, and raise questions that involve law, belief, economics, education, public safety, and human identity. Robots will be neither our slaves nor our overlords; instead, they are rapidly becoming our close companions, working in partnership with us—whether in a factory, on a highway, or as a prosthetic device. Given these profound changes to human work and life, Jordan argues that robotics is too important to be left solely to roboticists.

An introduction to computational thinking that traces a genealogy beginning centuries before the digital computer.A few decades into the digital era, scientists discovered that thinking in terms of computation made possible an entirely new way of organizing scientific investigation; eventually, every field had a computational branch: computational physics, computational biology, computational sociology. More recently, "computational thinking” has become part of the K-12 curriculum. But what is computational thinking? This volume in the MIT Press Essential Knowledge series offers an accessible overview, tracing a genealogy that begins centuries before digital computers and portraying computational thinking as pioneers of computing have described it. The authors explain that computational thinking (CT) is not a set of concepts for programming; it is a way of thinking that is honed through practice: the mental skills for designing computations to do jobs for us, and for explaining and interpreting the world as a complex of information processes. Mathematically trained experts (known as "computers”) who performed complex calculations as teams engaged in CT long before electronic computers. The authors identify six dimensions of today's highly developed CT—methods, machines, computing education, software engineering, computational science, and design—and cover each in a chapter. Along the way, they debunk inflated claims for CT and computation while making clear the power of CT in all its complexity and multiplicity.

A concise history of spaceflight, from military rocketry through Sputnik, Apollo, robots in space, space culture, and human spaceflight today.Spaceflight is one of the greatest human achievements of the twentieth century. The Soviets launched Sputnik, the first satellite, in 1957; less than twelve years later, the American Apollo astronauts landed on the Moon. In this volume of the MIT Press Essential Knowledge series, Michael Neufeld offers a concise history of spaceflight, mapping the full spectrum of activities that humans have developed in space.Neufeld explains that "the space program” should not be equated only with human spaceflight. Since the 1960s, unmanned military and commercial spacecraft have been orbiting near the Earth, and robotic deep-space explorers have sent back stunning images of faraway planets. Neufeld begins with the origins of space ideas and the discovery that rocketry could be used for spaceflight. He then discusses the Soviet-U.S. Cold War space race and reminds us that NASA resisted adding female astronauts even after the Soviets sent the first female cosmonaut into orbit. He analyzes the two rationales for the Apollo program: prestige and scientific discovery (this last something of an afterthought). He describes the internationalization and privatization of human spaceflight after the Cold War, the cultural influence of space science fiction, including Star Trek and Star Wars, space tourism for the ultra-rich, and the popular desire to go into space. Whether we become a multiplanet species, as some predict, or continue to call Earth home, this book offers a useful primer.

A concise history of GPS, from its military origins to its commercial applications and ubiquity in everyday life.GPS is ubiquitous in everyday life. GPS mapping is standard equipment in many new cars and geolocation services are embedded in smart phones. GPS makes Uber and Lyft possible; driverless cars won't be able to drive without it. In this volume in the MIT Press Essential Knowledge series, Paul Ceruzzi offers a concise history of GPS, explaining how a once-obscure space technology became an invisible piece of our infrastructure, as essential to modern life as electric power or clean water. GPS relays precise time and positioning information from orbiting satellites to receivers on the ground, at sea, and in the air. It operates worldwide, and its basic signals are free, although private companies can commodify the data provided. Ceruzzi recounts the origins of GPS and its predecessor technologies, including early aircraft navigation systems and satellites. He describes the invention of GPS as a space technology in the post-Apollo, pre-Space Shuttle years and its first military and commercial uses. Ceruzzi explains how the convergence of three major technological developments—the microprocessor, the Internet, and cellular telephony—enabled the development and application of GPS technology. Recognizing the importance of satellite positioning systems in a shifting geopolitical landscape—and perhaps doubting U.S. assurances of perpetual GPS availability—other countries are now building or have already developed their own systems, and Ceruzzi reports on these efforts in the European Union, Russia, India, China, and Japan.

What extremism is, how extremist ideologies are constructed, and why extremism can escalate into violence.A rising tide of extremist movements threaten to destabilize civil societies around the globe. It has never been more important to understand extremism, yet the dictionary definition—a logical starting point in a search for understanding—tells us only that extremism is "the quality or state of being extreme.” In this volume in the MIT Press Essential Knowledge series, J. M. Berger offers a nuanced introduction to extremist movements, explaining what extremism is, how extremist ideologies are constructed, and why extremism can escalate into violence. Berger shows that although the ideological content of extremist movements varies widely, there are common structural elements. Berger, an expert on extremist movements and terrorism, explains that extremism arises from a perception of "us versus them,” intensified by the conviction that the success of "us” is inseparable from hostile acts against "them.” Extremism differs from ordinary unpleasantness—run-of-the-mill hatred and racism—by its sweeping rationalization of an insistence on violence. Berger illustrates his argument with case studies and examples from around the world and throughout history, from the destruction of Carthage by the Romans—often called "the first genocide”—to the apocalyptic jihadism of Al Qaeda, America's new "alt-right,” and the anti-Semitic conspiracy tract The Protocols of the Elders of Zion. He describes the evolution of identity movements, individual and group radicalization, and more. If we understand the causes of extremism, and the common elements of extremist movements, Berger says, we will be more effective in countering it.

A concise introduction to the emerging field of data science, explaining its evolution, relation to machine learning, current uses, data infrastructure issues, and ethical challenges.The goal of data science is to improve decision making through the analysis of data. Today data science determines the ads we see online, the books and movies that are recommended to us online, which emails are filtered into our spam folders, and even how much we pay for health insurance. This volume in the MIT Press Essential Knowledge series offers a concise introduction to the emerging field of data science, explaining its evolution, current uses, data infrastructure issues, and ethical challenges.It has never been easier for organizations to gather, store, and process data. Use of data science is driven by the rise of big data and social media, the development of high-performance computing, and the emergence of such powerful methods for data analysis and modeling as deep learning. Data science encompasses a set of principles, problem definitions, algorithms, and processes for extracting non-obvious and useful patterns from large datasets. It is closely related to the fields of data mining and machine learning, but broader in scope. This book offers a brief history of the field, introduces fundamental data concepts, and describes the stages in a data science project. It considers data infrastructure and the challenges posed by integrating data from multiple sources, introduces the basics of machine learning, and discusses how to link machine learning expertise with real-world problems. The book also reviews ethical and legal issues, developments in data regulation, and computational approaches to preserving privacy. Finally, it considers the future impact of data science and offers principles for success in data science projects.

The book as object, as content, as idea, as interface.What is the book in a digital age? Is it a physical object containing pages encased in covers? Is it a portable device that gives us access to entire libraries? The codex, the book as bound paper sheets, emerged around 150 CE. It was preceded by clay tablets and papyrus scrolls. Are those books? In this volume in the MIT Press Essential Knowledge series, Amaranth Borsuk considers the history of the book, the future of the book, and the idea of the book. Tracing the interrelationship of form and content in the book's development, she bridges book history, book arts, and electronic literature to expand our definition of an object we thought we knew intimately.Contrary to the many reports of its death (which has been blamed at various times on newspapers, television, and e-readers), the book is alive. Despite nostalgic paeans to the codex and its printed pages, Borsuk reminds us, the term "book” commonly refers to both medium and content. And the medium has proved to be malleable. Rather than pinning our notion of the book to a single form, Borsuk argues, we should remember its long history of transformation. Considering the book as object, content, idea, and interface, she shows that the physical form of the book has always been the site of experimentation and play. Rather than creating a false dichotomy between print and digital media, we should appreciate their continuities.

A biologically oriented introduction to synesthesia by the leading authority on the subject.

An introduction to the mind-body problem, covering all the proposed solutions and offering a powerful new one.Philosophers from Descartes to Kripke have struggled with the glittering prize of modern and contemporary philosophy: the mind-body problem. The brain is physical. If the mind is physical, we cannot see how. If we cannot see how the mind is physical, we cannot see how it can interact with the body. And if the mind is not physical, it cannot interact with the body. Or so it seems.In this book the philosopher Jonathan Westphal examines the mind-body problem in detail, laying out the reasoning behind the solutions that have been offered in the past and presenting his own proposal. The sharp focus on the mind-body problem, a problem that is not about the self, or consciousness, or the soul, or anything other than the mind and the body, helps clarify both problem and solutions.Westphal outlines the history of the mind-body problem, beginning with Descartes. He describes mind-body dualism, which claims that the mind and the body are two different and separate things, nonphysical and physical, and he also examines physicalist theories of mind; antimaterialism, which proposes limits to physicalism and introduces the idea of qualia; and scientific theories of consciousness.Finally, Westphal examines the largely forgotten neutral monist theories of mind and body, held by Ernst Mach, William James, and Bertrand Russell, which attempt neither to extract mind from matter nor to dissolve matter into mind. Westphal proposes his own version of neutral monism. This version is unique among neutral monist theories in offering an account of mind-body interaction.

The story of citizenship as a tale not of liberation, dignity, and nationhood but of complacency, hypocrisy, and domination.The glorification of citizenship is a given in today's world, part of a civic narrative that invokes liberation, dignity, and nationhood. In reality, explains Dimitry Kochenov, citizenship is a story of complacency, hypocrisy, and domination, flattering to citizens and demeaning for noncitizens. In this volume in the MIT Press Essential Knowledge series, Kochenov explains the state of citizenship in the modern world. Kochenov offers a critical introduction to a subject most often regarded uncritically, describing what citizenship is, what it entails, how it came about, and how its role in the world has been changing. He examines four key elements of the concept: status, considering how and why the status of citizenship is extended, what function it serves, and who is left behind; rights, particularly the right to live and work in a state; duties, and what it means to be a "good citizen”; and politics, as enacted in the granting and enjoyment of citizenship. Citizenship promises to apply the attractive ideas of dignity, equality, and human worth—but to strictly separated groups of individuals. Those outside the separation aren't citizens as currently understood, and they do not belong. Citizenship, Kochenov warns, is too often a legal tool that justifies violence, humiliation, and exclusion.

Taking "Gangnam Style” seriously: what Internet memes can tell us about digital culture.In December 2012, the exuberant video "Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—"Mitt Romney Style,” "NASA Johnson Style,” "Egyptian Style,” and many others. "Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including "Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.