Böcker i Peking University Linguistics-serien

This book collects virtually all research perspectives on metaphor in the field of cognitive linguistics. Moreover, it presents a comprehensive range of research methods for metaphor including qualitative and quantitative methods and the combination of the two. For example, critical metaphor analysis, metaphor interpretation, metaphor experiments, neuro method, and so on are all explained in detail.

This book covers major topics in the Anglo-American tradition, including deixis, presupposition, implicature, speech acts, and (im)politeness. These key topics are illustrated with examples and case studies from various contexts such as romantic relationships, online forums, social media posts, and popular culture. The book also includes a methods chapter that offers a hands-on guide for literature search, data collection, and data analysis. This book is particularly suitable for readers who have no prior knowledge of pragmatics.