Böcker i PR In Practice-serien

Drive events, rather than be driven by them, with the techniques laid out in the fully-revised new edition of this popular definitive guide to planning PR and event campaigns.

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication.

Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths.

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.