Böcker i Real World Research S.-serien

This text gives advice and guidance on how, why and when to use questionnaires, how to analyse data, how to present results, and how to relate questionnaires to other forms of research.

Helps in carrying out better surveys. This book provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey.

Observation is the most direct and valid method of research because the resulting data is derived from what people actually do rather than what they say they do. This guide covers: understanding the value of observation; setting up the observation; and developing structured or unstructured techniques.

Designed for students and practitioners within the world of research, this text covers such practical topics as: the basic techniques of intervewing, preparing an interview schedule, and using tools such as questioning, prompting and reflecting.