Böcker i Routledge Communication Series-serien

Beginning with the general assumption that suspense is a major criterion for both an audience's selection and evaluation of entertaining media offerings, this text goes on to explore how, why, and which elements of the text cause effects that are experienced as suspense.

This text presents an overview of individual characteristics in interpersonal communication, considers the literature emphasizing the dyadic approach, explores the interactional approach and sets the stage for independent meta-analyses.

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical traditiona (TM)s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Offers a consideration of destructive communication in organizations - including workplace bullying, racism, stress, and harassment. This book is suitable for scholars and researchers studying organizational communication, and graduate and advanced undergraduate students in organizational communication.

Considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Exploring sexual information used in mass media to sell products and programs, this book will be of interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

This book shows how new coverage can be expanded through using qualitative methods developed in the social sciences.

The volume opens a new frontier in parent-child communication research as it brings together veteran researchers and newcomers to explore the communication of parents and children as they create relationships outside the family.

Explores the significance of real-world communication concerns that people are confronted with. This book captures the crucial role of communication in creating better social worlds. It serves as a comprehensive guide to the applied communication research field.

Written for the purpose of teaching fundraising academically, this book integrates practical knowledge with social science and research, and views all aspects, from legal and ethical principles to the managerial process. It aims to fill the gap for a textbook on fundraising as an academic subject.

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

Presents the basics of news media feature writing and establishes a foundation for students and writers making feature writing their career. This fifth edition offers a look at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines.

Using intercultural weddings as its focus, this volume examines what occurs when the signs and codes of different cultures come into contact and influence one another. It is aimed at scholars and advanced level students of interpersonal, non-verbal, intercultural communication and language.

This volume is designed to help media faculty and administrators fight assessment battles on their campuses. It provides a definition of media education, discusses the assessment of three types of media programme and emphasizes specific knowledge and skills assessment for media related topics.

New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.

Provides a synthesis of the various lines of research on constituting organizations through communication. This book includes definitions and explanations of sophisticated issues for readers who may not have an understanding of the subject area. It is suitable for use in advanced seminars and graduate courses.

Examines the role of apology in response to public attack. It considers topics, from public figures and individuals to corporations and government. This book explores the ethics and the legal liabilities of apologies. Case studies are featured, including an international example for apology making from Japan.

This volume examines agenda-setting theory as it applies to the news mediäs influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.

This volume examines agenda-setting theory as it applies to the news mediäs influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.

This collection was assembled in response to the interest in understanding media power using the concept of framing. It covers theoretical and methological perspectives, specific cases and empirical efforts by framing analysis and looks at framing in new subject areas and the future.

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.

Describing a rhetorical approach to crisis communication, this text reviews rhetorical perspective on organizational crisis, raising questions and provoking issues. It aims to add depth and a breadth of understanding to the analysis of the rhetorical implications of a crisis.

Focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. This book is intended for students in visual literacy and communication courses.

A detailed look at television production's first 50 years, highlighting the pioneers, the writer-producers, directors, actors, agents, and more.

Topics covered in this book include: using mass media to prevent cigarette smoking; television campaigns and sensation seeking targetting of adolescent marijuana use - a controlled time-series approach; and effects of a mass media campaign to prevent AIDS among young people in Ghana.

This volume includes discussions dealing with the evolution and the role of ethics from the standpoint of communication scholars employing a process orientation, and the resulting conclusions concerning the significant roles of ethics in dialogic, mutually enhancing, constructive interactions.

This comprehensive and cutting-edge volume defines entertainment studies and provides a theoretical spine for future research. For scholars/researchers/students in media studies and mass communication, psychology, marketing, etc.

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practioners and students of health communication, health psychology, behavioural medicine, public health and related areas.