Böcker i Springer Proceedings in Business and Economics-serien

This book presents the best papers from the 2nd International Conference on Mathematical Research for Blockchain Economy (MARBLE) 2020, held in Vilamoura, Portugal. While most blockchain conferences and forums are dedicated to business applications, product development or Initial Coin Offering (ICO) launches, this conference focused on the mathematics behind blockchain to bridge the gap between practice and theory.Blockchain Technology has been considered as the most fundamental and revolutionising invention since the Internet. Every year, thousands of blockchain projects are launched and circulated in the market, and there is a tremendous wealth of blockchain applications, from finance to healthcare, education, media, logistics and more. However, due to theoretical and technical barriers, most of these applications are impractical for use in a real-world business context. The papers in this book reveal the challenges and limitations, such as scalability, latency, privacy and security, and showcase solutions and developments to overcome them.

Featuring contributions from the 4th International Conference on Banking and Finance Perspectives (ICBFP), this volume serves as a valuable forum for discussing current issues and trends in the banking and financial sectors, especially in light of the global economic challenges triggered by financial institutions.

This volume highlights current research and developments on organizations and (their) performance against the background of ubiquitous complexity. It investigates some of the challenges and trends dominating the complex world of nowadays and the ways organizations are dealing with them in their continuous search for performance. The papers in the volume cover a series of hot and/or emerging topics (i.e. sustainable development, corporate social responsibility, green marketing, digital revolution, social media, global trade, intangible assets, economic intelligence and innovation).Built on an interdisciplinary perspective and a multi-level approach¿global (trade, power, sustainable development), regional (EU, BRICS), national (country-based systems, cultures, policies, practices), industry (airlines, pharma, luxury, retailing, banking, tourism), local (communities, destinations), and organization (entrepreneurship, MNEs, public organizations: national and local)¿the volume uniquely addresses issues of high interest for researchers, practitioners and policymakers.

This book includes papers presented at the 11th International Conference "Economies of the Balkan and Eastern European Countries" (EBEEC), held in Bucharest, Romania, in May 2019.

This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).

This volume features a selection of contributions presented at the 2019 Wroclaw Conference in Finance, covering a wide range of topics in finance and financial economics, e.g.

The contributing authors also address the challenge of immigration, the sustainable development transformation, the ties between productivity and social rights, automation and global value chains, the energy transition, and innovation and sustainable growth.

This book presents the best papers from the 2nd International Conference on Mathematical Research for Blockchain Economy (MARBLE) 2020, held in Vilamoura, Portugal. While most blockchain conferences and forums are dedicated to business applications, product development or Initial Coin Offering (ICO) launches, this conference focused on the mathematics behind blockchain to bridge the gap between practice and theory.Blockchain Technology has been considered as the most fundamental and revolutionising invention since the Internet. Every year, thousands of blockchain projects are launched and circulated in the market, and there is a tremendous wealth of blockchain applications, from finance to healthcare, education, media, logistics and more. However, due to theoretical and technical barriers, most of these applications are impractical for use in a real-world business context. The papers in this book reveal the challenges and limitations, such as scalability, latency, privacy andsecurity, and showcase solutions and developments to overcome them.

These proceedings constitute a selection of best papers from the 3rd International Conference on Economics and Social Sciences, Innovative Models to Revive the Global Economy, ICESS 2020, held in Bucharest, Romania, in October 2020.This book is a collection of research findings and perspectives related to recent economic challenges determined by the global crisis due to COVID 19, led by the set of improvements and changes in the economic, societal, and technological structures and processes towards the effort of reaching the sustainability goals. During a crisis, countries, and businesses must respond promptly to ensure survival. They need to rethink social contracts, redefine work and consumption, mobilize resources at speed and scale, and at the same time rethink patterns from global to local. The innovative models presented in this book aim to ensure simultaneous economic development, social development, and environmental protection, to achieve a higher quality of life for all people, and protect all living beings and the planet.

This book highlights the opportunities and risks of digitalization and digital transformation for our global economy at both the micro and macro level. Experts from various fields, presenting both scientific and practice-oriented perspectives, identify and critically analyse areas of tension and development potential in connection with new business models and sustainability efforts in our society. It is divided into four parts, the first of which highlights new technological advances in areas such as blockchain, cryptocurrencies and fintechs, and discusses the challenges they pose for public regulation. The second part illustrates digitalization¿s effects on and potential advantages for public welfare, focusing on key areas such as education, health and smart cities. The third part focuses on challenges for corporate and public management, particularly for leadership and Corporate Social Responsibility, while the fourth part discusses new dimensions for analysis based on big data.The contributions gathered here are partly an outcome of the International Conference on Digitalization, Digital Transformation and Sustainability held in Budapest in October 2020 and generously supported by the Hanns Seidel Foundation.

An economic slowdown was natural, but few experts expected a triple socioeconomic crisis: a crisis in the medical sector along with a crisis in the social realm and an economic crisis.

This volume highlights current research and developments on organizations and (their) performance against the background of ubiquitous complexity. It investigates some of the challenges and trends dominating the complex world of nowadays and the ways organizations are dealing with them in their continuous search for performance. The papers in the volume cover a series of hot and/or emerging topics (i.e. sustainable development, corporate social responsibility, green marketing, digital revolution, social media, global trade, intangible assets, economic intelligence and innovation).Built on an interdisciplinary perspective and a multi-level approach¿global (trade, power, sustainable development), regional (EU, BRICS), national (country-based systems, cultures, policies, practices), industry (airlines, pharma, luxury, retailing, banking, tourism), local (communities, destinations), and organization (entrepreneurship, MNEs, public organizations: national and local)¿thevolume uniquely addresses issues of high interest for researchers, practitioners and policymakers.

Regardless of size and service, a service organization is a service system. Effective understanding of service and service systems often requires combining multiple methods to consider how interactions of people, technology, organizations, and information create value under various conditions.

This book explores current digitalization issues in finance and accounting with particular focus on emerging and transitioning markets.

This proceedings volume provides a multifaceted perspective on the unprecedented crises generated by the global COVID-19 pandemic, and its ramifications for individuals, businesses, organizations, governments and systems in developing countries. Featuring selected papers from the 2020 Annual Griffiths School of Management and IT Conference (GSMAC), held in Oradea, Romania, this volume focuses on business, technological and ethical considerations in the process of navigating through a global crisis. It analyzes the effectiveness of different measures taken at individual, organizational and country level and outlines potential scenarios and solutions for the new post-crisis reality. Finally, the book provides diagnosis and recommendations for managerial practice in various industries impacted.

This book covers several new areas in the growing field of analytics with some innovative applications in different business contexts, and consists of selected presentations at the 6th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence.

Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors.- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites.- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content.- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website.- Chapter 5. Accelerated Mobile Pages: A Comparative Study.- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges.- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks.- Chapter 8. Prominence and Search Regret in Duopoly.- Chapter 9. Search Regret and Social Networks.- Chapter 10. Applying elements of smart educational environments in business decision support centers.- Chapter 11. Applying elements of smart educational environments in business decision support centers.- Chapter 12. Financial business ecosystems - the case of real estate management.- Chapter 13. Business Ecosystems for Organizational Excellence.

This proceedings volume provides a fresh perspective on current challenges in cooperation and coopetition in the age of Industry 4.0. Featuring selected papers from the 10th Conference on Management of OrganizationsΓÇÖ Development (MOD) held in Zamek Gniew, Poland, this volume extends the knowledge of cooperation and coopetition, presents analytic tools used in the research, considers the potential impact of Industry 4.0 on collaboration, and provides recommendations for managerial practice.Interorganizational relations have been a relevant topic in the management sciences in recent years. Globalization, social, cultural, and technological progress are among the factors shaping the environment for collaboration, determining the conditions for development and defining a set of new challenges that managers have to face in today''s knowledge-based economy. This book, therefore, explores emerging problems of organizational development in the light of the needs and challenges of Industry 4.0. Combining the latest theory and practice, the volume provides a realistic outlook on the network economy and interdependencies both within and between sectors.