Böcker i State of the Art in Business Research-serien

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

This work provides a concise insight into the defining impulses of late 20th and early 21st century corporate governance through a series of competing epoch-making paradigmatic contests.

The premise of this book is that research into gossip, organization, and work is an important idea whose time has come. A key feature of the book is the inclusion of `practice points¿ showing how ¿ and where ¿ theory and/or research intersect with practice, and vice versa.

The unique challenges associated with understanding network industries requires insights from a range of disciplinary perspectives, namely economics, engineering, law, and political science. This book analyses the de- and re-regulation of the network industries and the regulatory challenges these industries will face in the future.

This book provides an expert overview of the empirical evidence and offers critical commentary on the state of knowledge in the field of flexible working and new forms of work.

The growing body of research on business models draws upon a range of sub-disciplines, including strategic management, entrepreneurship, organization studies and management accounting. Business Models: A Research Overview provides a research map for business scholars, incorporating theoretical and applied perspectives.

This shortform book provides direction through the maze of research on the nature, processes and outcomes of innovation management, and provides an invaluable introduction to the literature on innovation management for students and professionals.