Presents the history of business in America that intertwines dynamics of social and business values. This book examines the enveloping expansion of the market economy, the laggardly use of government to modify or control market forces, the rise of consumerism, and the shifting role of small business.
In the 1940s, the name Henry J. Kaiser was magic. Based on the success of his shipyards, Kaiser was hailed by the national media as the force behind a "can-do" production miracle. In this book, Stephen Adams offers Kaiser's story as the first detailed case study of "government entrepreneurship".
In the late nineteenth century, scientists began allying themselves with America's corporate, political, and military elites. They did so not just to improve their professional standing and win more money for research, says Patrick McGrath, but for political reasons as well. They wanted to use their new institutional connections to effect a transformation of American political culture.
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II.
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