A study of the fascinating relationship between media and everyday life. It investigates the human factors involved in technological change and their implications for future media. It is suitable for media and communication scholars, historians, organizational theorists, and industry professionals.
Based on a series of case studies of globally distributed media and their reception in different parts of the world, Imagining the Global reflects on what contemporary global culture can teach us about transnational cultural dynamics in the 21st century. It also explores how individuals' consumption of global media shapes their imagination of both faraway places and their own local lives.
Argues that we must reject both America-writ-large views of the world and self-defeating mirror images that reject anything American or Western on the grounds of cultural incompatibility or even cultural superiority. The point of departure for internationalizing "international communication" must be precisely the opposite of parochialism - namely, a spirit of cosmopolitanism.
Argues that we must reject both America-writ-large views of the world and self-defeating mirror images that reject anything American or Western on the grounds of cultural incompatibility or even cultural superiority. The point of departure for internationalizing "international communication" must be precisely the opposite of parochialism - namely, a spirit of cosmopolitanism.
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