A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree.
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions.
The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures.
Willy Brandt once said that every good leader is also an amateur psychologist. Nowhere is that more true than in todaya s new breed of business organization.
The Portable MBA in Investment Edited by Peter L. Bernstein a state-of-the-art program in investment principles and applications from top-flight professionals "Peter Bernstein and his Dream Team tackle the entire investment spectrum--from soup to nuts--and emerge triumphant.
A totally revised new edition of the bestselling guide to business school basics * Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.
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