Böcker i The Professional Scrum-serien

Hone Agile Product Owner Behaviors that Lead to Marketplace WinnersOrganizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products.Replace negative product owner behaviors with approaches that lead to excellenceRepresent customers more empathetically and effectivelyConnect customers, values, and features more coherentlyTell better stories, set clearer goals, and create more valuable roadmapsInnovate business models, run better experiments, and scale products more successfullyMake more successful decisions, involve the right people, and rely on better dataBecome a great agile collaborator, across governance, budgeting, contracting, and beyondInfluence customers, users, stakeholders, and teams to improve your overall effectivenessOptimize every organizational role related to product ownershipProduct owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.

Leverage Evidence-Based Management, a scientific method, to enable organizations to achieve goals under conditions of uncertainty.   Organizations often believe in the certainty of their plans and see every deviation from the plan as a sign of failure. They view the organization as a machine for creating and executing plans instead of looking at it as a responsive organism, attentive to the changes in its environment. In a world of uncertainties, organizations need to be capable of reinventing themselves every day based on new information.   In Unlocking Business Agility with Evidence-Based Management, authors Patricia Kong, Todd Miller, Kurt Bittner, and Ryan Ripley use the framework developed by Scrum.org called Evidence-Based Management (EBM). EBM is an empirical approach that helps organizations use experimentation and rapid feedback to progress toward goals. This path is not always obvious or straightforward, but that is a benefit: in a complex and changing world, the path toward goals will always be uncertain. EBM helps organizations use new data to adapt their plan toward their goals.   Throughout the book, the authors present stories and experiences that illustrate how EBM can be applied to set better goals and then leverage empiricism to achieve those goals using feedback, learning, and evidence. This definitive guide will help your organization identify its true purpose, improve its ability to reach goals, and build a culture of trust, transparency, and growth. Clarify goals and demonstrate value, success, and progress using agile metrics Progress toward goals in uncertain and rapidly changing circumstances Embrace empiricism and experimentation to find solutions for complex problems Find real-world anonymized case studies on how to articulate goals and measurements in a way that fosters self-management and business agility   Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.