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Covers critical updates including:-Targeting by birthday, family status, and more-Pinpointing who is seeing your ads-Managing impressions per ad to avoid ad fatigue-Using Sponsored Story Adsthe newest advertising categoy-Creating a Facebook businessp and identityMAKE A FORTUNE WITH FACEBOOKPerry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investmentin clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship MarketingIf anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.comUltimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

"The world runs on social media--and so should your business. While over 54 percent of users make purchasing decisions using social media, only 49 percent of companies have a documented social media strategy. Your business can't afford to be left behind."--Page 4 of cover.

Maximize Your Sales and Go Global with eBay Store In your hands is the blueprint for anyone looking to start and run a successful eBay business. Ultimate Guide to eBay for Business takes you through the entire process of setting up your store and increasing your sales reach. You'll learn proven tips and techniques for planning, starting, and executing a successful, profitable eBay business. You'll get: Ideas for researching just the right products to list Clear direction on how to launch and manage your items Recommendations for safe and secure packing and reliable shipping Master tips for sourcing profitable items Step-by-step, screenshot-accompanied instructions for launching an eBay Store A wellspring of ideas for selecting great employees when you need them Recommended routines to streamline day-to-day operations A roadmap for going from little to big without growing pains Cautionary advice on avoiding trouble along the journey Proven methods for elevating your eBay sales by networking with other eBayers So have a seat, whether at your kitchen table or the desk in your 4,000-square-foot warehouse and read on. It's all here!