Böcker i Wiley Series in Contemporary Strategic Concerns-serien

The implementation of appropriate strategies remains one of the most difficult areas of management. Considerable thought, energy and resources is given over to devising a strategic plan; and it is to the fine detail of the plan that attention turns when things go wrong.

Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management.

This book examines historical evidence for the success and failure of strategic decisions over the last thirty years, and considers why there are so many strategic moves which are subsequently reversed, and indeed why the failure rate of many strategic moves is high.