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  • av Raul Damacio Tovares & Alla V. Tovares
    710,-

    How to Write about the Media Today is the first book to offer students and media practitioners a comprehensive approach for researching and preparing a report, paper, or presentation on some aspect of today's mass communication. How to Write about the Media Today begins with a discussion of different types of media outlets-from traditional newspapers and television to the Internet-as well as an overview of contemporary directions in media studies. This is followed by a series of step-by-step strategies for selecting topics, conducting research, and writing cogently and engagingly about media-related events and issues. Because each chapter stands on its own, this resource can be read sequentially or consulted topic-by-topic as needed.

  • av Carolyn Davis
    710,-

    How to Write Persuasively Today is an authoritative handbook for getting your point across, a step-by-step how-to guide for making sure you say what you mean in the clearest, most effective way possible.Drawing on over three decades of professional writing and speaking experience, author Carolyn Davis breaks down the challenges, issues, and potential pitfalls involved in persuasive writing, providing practical strategies and solutions for communicating with the utmost clarity, precision, force, and style. It is a presentation filled with vivid, often humorous real-life examples of writing and presentations of all kinds-one that also equips readers with the tools needed to assess and evaluate everything from advertising claims to political propaganda to survey results.

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