This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
This ethnography charts the lives of mission-educated men in Zambia and their search for meaning in the AIDS pandemic, as well as their responses to prevention and HIV testing. It also suggests how hegemonic masculinities may begin to be re-figured and gender relationships redesigned.
Jean Rhys is widely credited for exposing issues of gender, nationality, race, and class in technically sophisticated, arresting narratives.
Jean Rhys is widely credited for exposing issues of gender, nationality, race, and class in technically sophisticated, arresting narratives.
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