Böcker av Adam Alter

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

Anatomy of a Breakthrough is an insightful masterpiece penned by the renowned author, Adam Alter. Published by Blink Publishing in 2023, this book is a riveting exploration into the world of innovation and discovery. Anatomy of a Breakthrough is more than just a book; it's a journey into the mind of Alter as he unravels the complexities of achieving breakthroughs in various fields. The genre of this book is a unique blend of psychology, self-help, and business, making it a must-read for anyone seeking to understand the process of innovation and how breakthroughs occur. Blink Publishing, known for their quality publications, has once again outdone themselves with this release. This book is available in English.

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through? Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through. Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

Anatomy of a Breakthrough is an intriguing work penned by the celebrated author, Adam Alter. Published by Bonnier Books Ltd on the 16th of May, 2023, this book has quickly become a must-read in its genre. The narrative explores the essence of breakthroughs, dissecting their anatomy to reveal the core elements that lead to monumental discoveries and innovations. Alter's insightful storytelling and profound understanding of the subject matter make this book a compelling read. Published by Bonnier Books Ltd, this book stands as a testament to Alter's prowess as a writer and his ability to captivate readers with his unique perspective. Don't miss out on this enlightening literary journey that is Anatomy of a Breakthrough.

Our world is filled with addictive experiences, from social media and messaging to rolling news and video streaming. They affect our ability to relax, develop relationships and achieve meaningful goals. In this book, the author explains why we can't stop scrolling, clicking and watching.