Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
Written especially for those in the teaching profession, this book explores the profession of teaching as an opportunity for personal growth and development. It encourages teachers to examine what lies at the heart of their teaching through the process of connecting their personal and professional lives.
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