Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
Supported by illustrations and examples, this book covers all topics in the field, from vocational choice, personality, attitudes, motivation and stress, to cooperation, learning, training, group dynamics, decision-making and leadership. It proves to be a useful resource for psychology students on work and organizational psychology courses.
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