Böcker av Alan Bryman

Provides an approach to quantitative data analysis and an introduction to the SPSS. This work includes techniques such as: Non-parametric tests, Correlation, Simple and multiple regression, Multivarate analysis of variance and covariance, and Factor analysis. It is suitable for both students and researchers in the social sciences.

Social scientists often dismiss the media as untrustworthy and irresponsible and the media frequently regard social scientists as incapable of giving a straight answer. This work examines these issues from the viewpoint of the media and social scientists who have had extensive media contact.

'Alan Bryman has expanded on his well-known work on Disney and Disneyization to create a fascinating, highly readable book... This is an important book about a significant social process. And, it manages to be fun, as well!' - George Ritzer, author of McDonalidization and Professor of Sociology, University of Maryland

Designed for those who study organizations and the people within them, this source book of research contains analysis and discussion of research methods (both quantitative and qualitative), in terms of their uses and limitations.